Ryan Joos from Nifty Marketing shows us the key to great SEO: great backlinks and lots of them. He shows us why backlinks are so important and the methods he has used to build backlinks for his clients. Use this deck to teach your students about Backlinks or to study yourself. Also take a look at the expert session video Ryan Made for Stukent to go along with this deck https://youtu.be/5OtmjucgXFs

1. Successful Link
Building Strategies
-Ryan Joos

2. Hey, I’m Ryan :)

4. Story Time

6. “All you need/should
focus on is creating
Good, Quality Content”
-Pretty much every SEO from 2009-2012

7. “All you need/should
focus on is creating
Good, Quality Content”
-Pretty much every SEO from 2009-2012
(bit of an oversimplification of their advice, I know)

8. Common question I hear from potential clients:

9. “My content is way
better than my
competitors. Why am I
not ranking?”
Common question I hear from potential clients:
-Frustrated Business Owners

12. “Don’t get me wrong.
Content is important.”
-Me, right now

13. But is good, quality
content all you need?

14. Test
Result on Page 1 vs. Result on Page 5
-Incognito Chrome Browser
-Bright Local - Local Search Results Checker
-Moz On Page Grader

15. Content Comparison

16. Content Comparison
http://www.grantlawoffice.com/auto-accidents/

17. Content Comparison
http://www.grantlawoffice.com/auto-accidents/
-1554 words
- “Atlanta” used 10
times in content
- “Car” used 22 times
- “Accident” used 55
times
- “Attorney” used 8
times

18. Content Comparison
http://www.grantlawoffice.com/auto-accidents/

19. Content Comparison
https://www.forthepeople.com/atlanta/car-accident-lawyer/

20. Content Comparison
https://www.forthepeople.com/atlanta/car-accident-lawyer/
-1215 words
- “Atlanta” used 12
times in content
- “Car” used 12 times
- “Accident” used 17
times
- “Attorney” used 21
times

21. Content Comparison
https://www.forthepeople.com/atlanta/car-accident-lawyer/

22. Backlink Comparison
http://www.grantlawoffice.com/auto-accidents/

23. Backlink Comparison
https://www.forthepeople.com/atlanta/car-accident-lawyer/

24. Backlink Comparison
http://www.grantlawoffice.com/
Screenshot from CognitiveSEO

25. Backlink Comparison
http://www.grantlawoffice.com/
Pages

26. Backlink Comparison
http://www.grantlawoffice.com/
Links to those Pages

27. Backlink Comparison
http://www.grantlawoffice.com/
Pretty Good Links

28. Backlink Comparison
http://www.grantlawoffice.com/
Justia.com

29. Backlink Comparison
http://www.grantlawoffice.com/
Only Okay Links

30. Backlink Comparison
http://www.grantlawoffice.com/
Localopeninghours.com?

31. Backlink Comparison
http://www.grantlawoffice.com/
Screenshot from CognitiveSEO

32. Backlink Comparison
https://www.forthepeople.com/
Screenshot from CognitiveSEO

33. Importance of Links
“...the number of
domains linking to
a page correlated
with rankings
more than any
other factor.”
-Brian Dean
Sep 2, 2016
http://backlinko.com/search-engine-
ranking

34. Importance of Links
Apr 11, 2017
https://moz.com/blog/local-search-
ranking-factors-survey-results-2017

35. Why?

36. Why?
“Google wants to see several different sites
endorsing your page. And the more domains that
link to you, the more endorsements you have in
the eyes of Google.”
-Brian Dean
Sep 2, 2016
http://backlinko.com/search-engine-ranking

37. Why?
A lot of people have decided this site is worth linking to.
Screenshot from CognitiveSEO

38. “What can I do?”
The next question I hear:
-Page 5 friends

39. Linkbuilding
Screenshot from Ahrefs

40. Page 7: Page 1:

41. Linkbuilding
Screenshot from Ahrefs

42. Here’s how it’s done

43. Link Building
Principles

44. #1:Scalable
-Repeatable
-Growable
I can use the same process again and again.

45. #2:Specific Audience
-Identify who you want to target
-Is it large enough?

46. #2a:Audience w/ Site
-Make sure the audience you’ve selected actually has a website and has the ability
to change that site

47. #3:Shareable/Linkable
-What’s in it for them?
-Why would they be willing to share something?
-Easier to understand if you have a specific audience selected

48. Successful Strategies
-Scholarship
-Content Marketing
-Infographics
-Videos
-Blog Posts
-Tools
-Resources
-Guest Blogging

49. Scholarship
-Scalable
-Specific Audience
-Shareable/Linkable
-Makes your company look awesome (Great PR)
-Super high-authority links
-Pretty dang easy outreach

50. Scholarship Page

51. Application Form

52. Outreach Email

54. Content Marketing
Examples:
-Videos
-Infographics
-Blog Posts (Not just “Good, Quality Content”)
-Helpful Tools
-Resources

55. Infographic
Audience:
Mom Bloggers
Promotion:
-Outreached to Mom Bloggers to share on their
site
-Offer to write accompanying blog post
Results:
60+ links including one from Forbes

56. Infographic
Audience:
Veterinarians
Promotion:
-Outreached to vets asking them to share it with
their pet owners
Results:
A realization that vets don’t update or care about
their websites.

57. Infographic
Audience:
Veterinarians
Pet Bloggers
Promotion:
-Outreached to pet bloggers asking them to share
the infographic with their readers
-Offered to write accompanying blog post
Results:
A lot better than with the vets :)

58. Blog Post
Audience:
Mom Bloggers
Promotion:
-Outreached to Mom Bloggers to share on their
site
-Offer to write accompanying blog post
Results:
75+ links including one from Huffington Post

59. Other Ideas
https://niftymarketing.com/list-of-local-link-building-ideas/

60. Share Your Ideas
Reach out and let me know what awesome strategies you have!
Twitter:
@ryanjoos
LinkedIn:
https://www.linkedin.com/in/ryanjoos/
Email:
ryan@joos.org

61. Share Your Ideas
No, seriously. Share your ideas. That’s part of the deal ;)
Thanks in Advance!