Examples and how-to steps for using Google Hangout On Air in higher education.

1. CASE Social Media & Community
#casesmc

2. CASE Social Media & Community
#casesmc

3. CASE Social Media & Community
#casesmc

4. Provides a social profile
Allows for connections, “circles”
Offers video and text chat
Connects with other Google apps
What is Google+?

5. #casesmc

6. #casesmc
CASE Social Media & Community

7. CASE Social Media & Community
#casesmc

8. Web (group) chat
Video Hangouts
Hangouts On Air
What are Google+ Hangouts?

9. SEO benefits
Integration of G+, YouTube, embed
Measurement
Free
Advantages of Google+ Hangouts?

10. Virtual meetings
Live streaming
Ongoing series
Uses for Google+ Hangouts?
Other webcasting products: WebEx, Livestream

11. CASE Social Media & Community
#casesmc

12. Choose a strong but flexible theme
Pick episodes with a similar subject
and air them at a standard time
Set frequency expectations
Ongoing Series

13. #casesmc
CASE Social Media & Community

14. #casesmc
CASE Social Media & Community
givingday.cornell.edu/live

15. CASE Social Media & Community
#casesmc

16. Identify a host.
Bonus: Add a backchannel moderator
Invite guests who can serve as experts or bring
unique perspectives. Strive for influencers.
Create an outline with intro and outro script. Share
this with your guests.
Embed the video on your site with ID capture.
Who To Hangout With

17. CASE Social Media & Community
#casesmc

18. Create visuals.
Event landing page
Twitter
Facebook
Instagram
Marketing Hangouts
Resources: Canva, canva.com
Always Up-To-Date Social Media Image Sizes,
http://sproutsocial.com/insights/social-media-image-sizes-guide/

19. Create a G+ event.
Create a short link.
Send an engaging email.
Write an article.
Ask your guest to announce their participation.
Bonus: Create a video trailer.
Marketing Hangouts

20. Start awareness campaign 2-3 weeks out.
Schedule sharing on social during peak times.
Start engaging audience 3-5 days out.
Advertise to join during the live broadcast.
Marketing Timeline
Resource: Klout, Best Times to Share, https://klout.com/#/schedule

21. CASE Social Media & Community
#casesmc

22. Log-in to your institution’s G+ account at
plus.google.com/hangouts.
Click “Start a Hangout On Air” to create a Hangout
live or schedule one for the future.
Choose a name and add a description about your
event. To set a future start date, select “Later.”
Set the time for your future Hangout and what
specific circles will have access. Leave the audience
on its default of Public to ensure anyone can attend.
Setting up a Hangout On Air

23. CASE Social Media & Community
#casesmc

24. Allow 30 minutes for setup.
Allow 15 minutes for guest setup.
Connect everyone before going On Air.
Set a backchannel.
Q&A app, Twitter, Chat embed (ChatRoll)
Use Hangout apps.
Launching a Hangout

25. Laptop
Web camera
Headphones
Equipment

26. Video camera (Canon XA20)
Video converter box (ADVC-110)
USB Microphone or XLR
Lighting kit
Professional Setup
Resource: https://www.youtube.com/watch?v=L_RuUznVf7E

27. Cameraman
Hangout Toolbox
Control Room
Chat
Screen Share
Helpful Hangout Apps

28. Google Effects
Control Room
Hangout Toolbox
Cameraman
Capture
Q&A
Showcase
Screenshare
Chat

29. CASE Social Media & Community
#casesmc

30. Ask questions
Follow me on @ashely_budd
Check out higheredlive.com
High five Keith Hannon
Next Steps