This is Not a Facebook Session #hewebSYR

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This is Not a Facebook Session #hewebSYR

  1. 1. This is not a Facebook session. #hewebsyr
  2. 2. Ashley HenniganRochester Institute of Technology Assistant Director Undergraduate AdmissionsHigher Ed Live Network Host #AdmissionsLive@ashleyhenn
  3. 3. LAST YEAR#hewebroc
  4. 4. It’s 2012.
  5. 5. It’s 2012.It’s on their terms • The market demands access to information. • They dictate when and where it’s delivered.
  6. 6. It’s 2012.It’s on their terms • The market demands access to information. • They dictate when and where it’s delivered.It’s digital • With a huge increase in mobile consumption • 46% of Americans own a smart phone – Pew Feb, 2012 • 70% of internet traffic – ComScore, 2011
  7. 7. It’s 2012.It’s on their terms • The market demands access to information. • They dictate when and where it’s delivered.It’s digital • With a huge increase in mobile consumption • 46% of Americans own a smart phone – Pew Feb, 2012 • 70% of internet traffic – ComScore, 2011Your content should be … • Social • Mobile • On Demand
  8. 8. Why go social?
  9. 9. Why go social?• Reach market influencers
  10. 10. Why go social?• Reach market influencers• Deliver timely information
  11. 11. Why go social?• Reach market influencers• Deliver timely information• Provide customer service
  12. 12. Why go social?• Reach market influencers• Deliver timely information• Provide customer service• Build community
  13. 13. Why go social?• Reach market influencers• Deliver timely information• Provide customer service• Build community• Foster loyalty
  14. 14. Why go social?• Reach market influencers• Deliver timely information• Provide customer service• Build community• Foster loyalty• Encourage advocacy
  15. 15. Why pick on students?
  16. 16. Why pick on students?Admissions has an emphasis on fit whilethe market is demanding authenticity.
  17. 17. Why pick on students?Admissions has an emphasis on fit whilethe market is demanding authenticity.• Peer reviews
  18. 18. Why pick on students?Admissions has an emphasis on fit whilethe market is demanding authenticity.• Peer reviews• Word of mouth
  19. 19. Why pick on students?Admissions has an emphasis on fit whilethe market is demanding authenticity.• Peer reviews• Word of mouth• Predictability
  20. 20. Why pick on students? Admissions has an emphasis on fit while the market is demanding authenticity. • Peer reviews • Word of mouth • Predictability★ Noel-Levitz: “The Communication Expectations of College-Bound High School Students” 2012
  21. 21. How do you recruit the
  22. 22. How do you recruit theThese are not volunteers.
  23. 23. How do you recruit theThese are not volunteers. These are rock stars.
  24. 24. Tanner NewcombRochester Institute of Technology Social Media Ambassador Orientation Coordinator McNair Scholar@RIT_Tanner
  25. 25. You already have rock stars.
  26. 26. You already have rock stars.Tour Guides
  27. 27. You already have rock stars.Tour GuidesOrientation Assistants
  28. 28. You already have rock stars.Tour GuidesOrientation AssistantsResident Advisors
  29. 29. You already have rock stars.Tour GuidesOrientation AssistantsResident AdvisorsPeer Mentors
  30. 30. You already have rock stars.Tour GuidesOrientation AssistantsResident AdvisorsPeer MentorsNext up are:Social Media Ambassadors
  31. 31. Who is a Social Media Ambassador?
  32. 32. Who is a Social Media Ambassador?• Blogger
  33. 33. Who is a Social Media Ambassador?• Blogger• Tweeter
  34. 34. Who is a Social Media Ambassador?• Blogger• Tweeter• Facebook admin
  35. 35. Who is a Social Media Ambassador?• Blogger• Tweeter• Facebook admin• Foursquare tipper
  36. 36. Who is a Social Media Ambassador?• Blogger• Tweeter• Facebook admin• Foursquare tipper• Flickr photographer
  37. 37. Who is a Social Media Ambassador?• Blogger• Tweeter• Facebook admin• Foursquare tipper• Flickr photographer• Instagrammer
  38. 38. Who is a Social Media Ambassador?• Blogger• Tweeter• Facebook admin• Foursquare tipper• Flickr photographer• Instagrammer• Live streamer
  39. 39. Who is a Social Media Ambassador?• Blogger• Tweeter• Facebook admin• Foursquare tipper• Flickr photographer• Instagrammer• Live streamer• YouTuber
  40. 40. How – Program structures
  41. 41. How – Program structures Size • Highly selective or the more the merrier?
  42. 42. How – Program structures Size • Highly selective or the more the merrier? Reporting • Who will they report to? • How often will you meet?
  43. 43. How – Program structures Size • Highly selective or the more the merrier? Reporting • Who will they report to? • How often will you meet? Resources • What platforms will you target? • What tools are you going to use? • Will you need funding? • Will you offer incentives?
  44. 44. How – Program structures Size • Highly selective or the more the merrier? Reporting • Who will they report to? • How often will you meet? Resources • What platforms will you target? • What tools are you going to use? • Will you need funding? • Will you offer incentives? Analysis • How will you calculate ROI?
  45. 45. Motivating your team.
  46. 46. Motivating your team.Impact on institution • Embrace mission • Influence on ROI • Accountability
  47. 47. Motivating your team.Impact on institution • Embrace mission • Influence on ROI • AccountabilityImpact on student goals • Professional growth • Community
  48. 48. Motivating your team.Impact on institution • Embrace mission • Influence on ROI • AccountabilityImpact on student goals • Professional growth • CommunityIncentives • Pay them • Competitions • Event tickets • Access to information
  49. 49. Student Survey: Why volunteer?
  50. 50. Our WorktheLOOP
  51. 51. theLOOP
  52. 52. theLOOP
  53. 53. The Numbers
  54. 54. Discussion Find us after today @ashleyhenn @RIT_Tanner

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