Using Google Hangouts for Tourism Tourism marketing trainer and author Doug Motel, will show you how to use Google hangouts to attract more people to your destination. Doug will explain in a fun and easy to understand manner, how to first properly set up and optimize your required Google+ account, and then how to make use of the amazing, free, live streaming video conferencing tool called Google Hangouts on Air. Topics include: Best practices for using Google+ Pages Equipment checklist How to host a live Google Hangouts on Air Case studies for tourism uses Suggestions for HOA subjects/events How to get the word out about your HOA How to optimize your YouTube channel Using Google Analytics to measure a page's success and more!

2. Google HHaannggoouuttss oonn
AAiirr ffoorr TToouurriissmm
• Benefits of Video
• Meet Google+
• Overview of HOA
• Why HOA is Relevant to
Tourism
• Setting Up a Google+ Page
• Best Practices for Google+
• How to Host Live on Google+
● Hangouts on Air
Equipment Checklist
● Case Studies for Tourism
• Tourism Ideas
• Resources
• Marketing Your HOA
• Measuring Success with
Google Analytics

3. BBeenneeffiittss ooff VViiddeeoo
LLiivviinngg iinn tthhee llaanndd ooff tthhee llooww aatttteennttiioonn ssppaann..

4. BBeenneeffiittss ooff VViiddeeoo
LLiivviinngg iinn tthhee llaanndd ooff tthhee llooww aatttteennttiioonn ssppaann..

5. Benefits of Video
BBeenneeffiittss ooff VViiddeeoo
LLiivviinngg iinn Feed tthhee llaanndd the social ooff tthhee media llooww aatttteennttiioonn beast.
ssppaann..

6. Benefits of Video
Google wants all sorts of traffic referrals
BBeenneeffiittss ooff VViiddeeoo
LLiivviinngg iinn tthhee llaanndd ooff tthhee llooww aatttteennttiioonn ssppaann..
and lots of them.
Get social or get
out of my Index!!!

7. Benefits of Video
BBeenneeffiittss ooff VViiddeeoo
LLiivviinngg iinn tthhee llaanndd ooff tthhee llooww aatttteennttiioonn ssppaann..
Google wants all sorts of traffic referrals and lots of them.
I want
links!

8. MMeeeett GGooooggllee ++
 Took Facebook 5 years to get to the number of users that
Google+ got in 18 months
 Google+ pages rank high on Google
 Show updates and share photos, events and videos.

9. OOvveerrvviieeww ooff HHOOAAss
•Accessed online through the Gmail or Google+ websites, or
through mobile apps available for Android and iOS
•Users can group video chat with up to 10 people
•Video chats can be streamed live on YouTube or anywhere!
•You can share your desktop/screen
•Videos are archived in YouTube following the broadcast.
•Google Hangouts on Air allows the host to interact with viewers
from around the world

10. WWhhyy HHOOAAss AArree
RReelleevvaanntt ttoo TToouurriissmm
• Offers a simple and effective way to communicate information
about travel destinations
• Publicize promotions and special offers
• Broadcast live events
• Reach your intended audience through communities
• Allows you to interact and build relationships with
customers
• Provides an affordable form of marketing

11. Setting UUpp AA GGooooggllee++
PPaaggee
1. Open a Gmail account or use an existing one.
Go to http://plus.google.com/pages/create and select your page
preference (usually Storefront for tourism).

12. Setting UUpp AA GGooooggllee++
PPaaggee
1.Follow the instructions to enter information about your business

13. BBeesstt PPrraaccttiicceess ffoorr
GGooooggllee++ PPaaggeess
Company
Logo
About the
Company
Photos
Relevant
Cover
Image
Post
Regular
Updates
Link to
YouTube
Channel

14. CCoonnnneecctt GGooooggllee++
PPaaggee wwiitthh YYoouuTTuubbee

15. CCoonnnneecctt GGooooggllee++
PPaaggee wwiitthh YYoouuTTuubbee

16. Hosting aa LLiivvee GGooooggllee
HHaannggoouuttss oonn AAiirr
1. From your Google+ profile, select “Hangouts from the drop down menu
beneath the arrow beside “Home” in the upper left hand corner of the
screen.

17. Hosting aa LLiivvee GGooooggllee
HHaannggoouuttss oonn AAiirr
2. On the following page, select “Hangouts on Air” from the top of the page.

18. Hosting aa LLiivvee GGooooggllee
HHaannggoouuttss oonn AAiirr
3. On the next page, select the blue button labeled “Start a Hangout on Air”.
4. A pop up box will open where you can choose to start the broadcast now
or later and select your audience.

19. Hosting aa LLiivvee GGooooggllee
HHaannggoouuttss oonn AAiirr

20. Hosting aa LLiivvee GGooooggllee
HHaannggoouuttss oonn AAiirr

21. Hosting aa LLiivvee GGooooggllee
HHaannggoouuttss oonn AAiirr
5. Once the information in the pop up box is filled out, click the green
“Share” button at the bottom of the window.

22. Hosting aa LLiivvee GGooooggllee
HHaannggoouuttss oonn AAiirr
6. After the Hangout on Air is scheduled the “embed”link in your events.
Clicking it will provide the YouTube URL and embed
code that will enable you to post the video on a blog or website.

23. Hosting aa LLiivvee GGooooggllee
HHaannggoouuttss oonn AAiirr
7. Start Your Broadcast!

24. Hosting aa LLiivvee GGooooggllee
HHaannggoouuttss oonn AAiirr
Apps:
Chat
Screenshare
Showcase
Cameraman
YouTube
Google Drive

25. Hosting aa LLiivvee GGooooggllee
HHaannggoouuttss oonn AAiirr

26. Hosting aa LLiivvee GGooooggllee
HHaannggoouuttss oonn AAiirr

27. EEqquuiippmmeenntt CChheecckk LLiisstt
Webcam
Logitech HD Pro Webcam C920
$58
Microphone or Headset
Good Lighting Source
Softboxes $50 on Ebay

28. Case SSttuuddiieess UUssiinngg HHOOAA ffoorr TToouurriissmm

29. Case SSttuuddiieess UUssiinngg HHOOAA ffoorr TToouurriissmm

30. Case SSttuuddiieess UUssiinngg HHOOAA ffoorr TToouurriissmm

31. Case SSttuuddiieess UUssiinngg HHOOAA ffoorr TToouurriissmm

32. Case SSttuuddiieess UUssiinngg HHOOAA ffoorr TToouurriissmm

33. Case SSttuuddiieess UUssiinngg HHOOAA ffoorr TToouurriissmm

34. Case SSttuuddiieess UUssiinngg HHOOAA ffoorr TToouurriissmm

35. More IIddeeaass ffoorr TToouurriissmm
TTooppiiccss aanndd EEvveennttss
• Coverage of Annual Festivals and Events
• Recreate Historical Events at Landmarks
• Invite Guests Who Are Natives of Featured Locations
• Contests Offering Prizes of Free or Reduced Price Travel

36. More IIddeeaass ffoorr TToouurriissmm
TTooppiiccss aanndd EEvveennttss
Press Conferences and interviews
Connect a handful of telescopes to a hangout and broadcast a live
view of the night sky
Virtual Music Festival (concerts with several artists from different
venues)
Schedule a Q&A about your rooms and location
A class or lecture about your destination's history
Yoga or fitness class
Travel shows
Esthetician demonstrations
Bartender and Chef demonstrations
Watch YouTube videos together with a group

37. RReessoouurrcceess

38. RReessoouurrcceess
Ca nva . c o m

39. RReessoouurrcceess

40. RReessoouurrcceess

41. RReessoouurrcceess

42. RReessoouurrcceess

43. RReessoouurrcceess

44. TTiippssH --a nKKgoeeuyyt wwTipoosrrddss

45. TTiippssH --a nKKgoeeuyyt wwTipoosrrddss
GGooooggllee
KKeeyywwoorrdd
PPllaannnneerr

46. • In the next 10 years, 75% of all new channels
will be online not strictly TV
• Timing is now for video!
• YouTube is #2 “search engine” in the world
and the 3rd most visited website
• YouTube has 800 million users on YouTube
(same as Facebook)

47. •Create Playlists with keywords
•Fill in everything in the About field
•Explore the dashboard
•Overlay links to other social platforms over channel art
•Verify to enable annotations
•Channel art size: 2560 x 1440

49. Hangout Tips
MMoorree TTiippss......
•Close everything down first, except for what you want to share
•Use a wired not wireless connection
•Build your slides in Google Docs or import them there from
Keynote and Powerpoint
•Ideal time is around 30-45 minutes but can be up to 4 hours
•Take questions in advance from YouTube, Google+ and Twitter
•Run your hangout on the fastest computer you have
•Everyone needs to wear headphones or earbuds
•Get some kind of light pointing AT you

50. Hangout Tips
MMoorree TTiippss......
•Use an interesting background behind you
•Try to get the camera positioned at eye level or even pointing
slightly down at you
•If you're using a laptop, you'll want to put it on a box or some
books

51. MMoorree TTiippss......
•Great sound is more important than picture
•Use YouTube's keywords tool
•Upload to all of the video services
•Provide embed code to bloggers
•Put them on your website FIRST
•1 minute delay
•Mark as private or unlisted
•Hard wired not wireless
•Use chrome as your browser
•Ever changing
•Can start from youtube live events

52. MMoorree TTiippss......
•Applications - less is more: best is Chat, Screenshare Hangout
Toolbox
•Chat with person who is on it with you. Like your Ed Macmahon
•Send them to one place
•Map out a strategy
•Optimize after the end of the broadcast
•Audio version for your podcast (but remind people during your
hangout)
•Watch out for the music in the background that you don’t own
•Try things out before doing a live Hangout: same room, lights, rig,
everything
•Use a test account, and practice with friends

53. MMoorree TTiippss......
•HypeMyHangout.com
•Select (or Bluebox) someone by clicking on their thumbnail on the
bottom
•Push the file on Vimeo and Dailymotion and Facebook
•Slice the content into several videos

54. MMaarrkkeettiinngg YYoouurr HHOOAA
• Use eye catching title with a keyword phrase
• Produce a teaser video.
• Encourage others to share your Hangout on Air. Include a #hashtag link
• Write event description
• Eventbrite
• Website: Create landing page/embed
• List on Event Calendars
• Send out press release
• Social media outreach: post reg. Link on all social network

55. MMaarrkkeettiinngg YYoouurr HHOOAA
• Create Facebook event and ads
• Email: Schedule blast to list about event
• Add Hello Bar
• Include in Newsletter
• Write email blasts
• Press Release on your Website
• Pin Facebook Wall Post
• Update Twitter, FB and Google+ cover images with call to action
• Bookmark on Digg and Reddit, buy add on Stumbleupon

56. Measuring SSuucccceessss wwiitthh
GGooooggllee AAnnaallyyttiiccss
Google Analytics allows you to track key performance indicators (KPI)
such as number of unique visitors, page views and conversions. To set
up a goal:
1.Log into Google Analytics and click on “All Website Data”.
2.From your dashboard, select “Conversions” from the column on the left.
3.Click “Goal URLs” and then “Set up goals”.
4.Clicking “CREATE A GOAL” provides the option of using a template
or creating a custom goal.
5. Enter information and preferences in the form to enable tracking of data
based on events, duration, destination and pages per visit.

57. Internet Marketing Consulting
and Coaching
(845) 363 - 4728
dmotel@siteoptimized.com
www.siteoptimized.com
facebook.com/SiteOptimized
twitter.com/SiteOptimized

58. Schedule A Deep OOnnlliinnee MMaarrkkeettiinngg EEvvaalluuaattiioonn
Review Your Web Site
Best Navigation * SEO * Newsletters * Pop-ups
Review Your Social Media Networks
Facebook * Twitter * Google +* YouTube * Pinterest
Posts, Optimization and Engagement
Review Your Public Relations Strategy
Your Pitches and Press Releases * Finding Reporters and Editors
COST: $300 $150 today! Includes 1 hour phone consultation