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PRSA Georgia Social Media 101 - How Social Media Is Influencing the Media and Customers

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Presentation by Michael Pranikoff, PR Newswire Director of Emerging Media at PRSA Georgia Independent Counselors Event on 2/26/09 in Atlanta.

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PRSA Georgia Social Media 101 - How Social Media Is Influencing the Media and Customers

  1. 1. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  2. 2. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Michael Pranikoff Director, Emerging Media PR Newswire [email_address] www.delicious.com/michaelpranikoff Twitter / @mpranikoff
  3. 3. http://johnbell.typepad.com/weblog/images/2008/08/17/pr_brain2.jpg Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  4. 4. PRODUCT The Long Tail Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  5. 5. Press Release Conversation Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Release Goes Out Immediate Online Pickup Mainstream Media Pickup Blogs / Twitter / Online Pubs Weekly Trade Pubs Monthly Trades Search Share Blog Quarterly Pubs / Journals
  6. 6. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media The Long Tail of Public Relations Over Six Months Amount of Coverage Time From Origination
  7. 9. Photo credit: http://www.flickr.com/photos/alexharries/1297298843/
  8. 10. Photo credit: http://www.flickr.com/photos/dodeckahedron/2323718217/
  9. 13. http://search.twitter.com
  10. 22. Photo credit: http://www.flickr.com/photos/alvarezandz/3296307865 / The Power of PUSH & PULL
  11. 23. Photo credit: http://www.flickr.com/photos/mrgemmill/216497347/
  12. 24. Principles to Communicating Your Message Today
  13. 25. “ I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before,” he said. 11/6/08 Web 2.0 Summit
  14. 27. http://www.web-strategist.com/blog/2009/02/20/how-baby-boomers-use-social-media/
  15. 28. Source: Slideshare.net JohannesBhakfi
  16. 31. Tools You Can Use for SEO www.google.com/trends www.google.com/insights/search www.freekeywords.wordtracker.com
  17. 32. Front End Optimization <ul><li>Use well researched keywords or phrases that you know are being used in searches. </li></ul><ul><li>Use your keywords/ phrases in your Headline and Sub-headline (if you use one) </li></ul><ul><li>Keyword Density </li></ul><ul><li>Use links in your release....but not just to your homepage. </li></ul><ul><li>Multimedia Content – like photos and video add HUGE value to your release! </li></ul>
  18. 33. <ul><li>Keyword Density: The number of times a word or phrase appears in a block of text. Optimal keyword density is between 1.5% - 3.5%. Text with a keyword density greater than 4% will be identified by search engines as spam. </li></ul><ul><ul><ul><li>Optimal Keyword Density = </li></ul></ul></ul><ul><ul><ul><li>1.5% - 3.5% per 250 words </li></ul></ul></ul><ul><ul><ul><li>OR </li></ul></ul></ul><ul><ul><ul><li>3 – 4 times for a 400 word release </li></ul></ul></ul>
  19. 34. Digital Asset Optimization
  20. 35. Digital Asset Optimization
  21. 36. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Michael Pranikoff Director, Emerging Media PR Newswire [email_address] www.delicious.com/michaelpranikoff Twitter / @mpranikoff
  22. 37. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

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