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OK Google: "How do I get into a answer box?"

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This Presentation explainst to you:
1. What is a Google Answer Box/Featured Snippet
2. How to structure Content & HTML
3. Advantages of getting into a Google answer box
4. Disadvantages of getting into a Google answser box
5. How to optimize for Google answer box

Published in: Marketing
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OK Google: "How do I get into a answer box?"

  1. 1. © Searchmetrics. All rights reserved. Do not distribute without permission. Ok Google, how do I get to the Answer Box? Webinar about Google Antwort Boxes Björn Beth | Director of Professional Services EMEA07.11.2017 | 14:00 Uhr
  2. 2. 1 © Searchmetrics. All rights reserved. Do not distribute without permission. Who am I? Name: Björn Beth Title: Director of Professional Services EMEA Company: Searchmetrics Several years of experience as Head of SEO in big companies, such as Ringier AG & Ricardo Group AG in Swizerland Twitter: @bjoernbeth
  3. 3. 2 © Searchmetrics. All rights reserved. Do not distribute without permission. What is the Answer Box?
  4. 4. 3 © Searchmetrics. All rights reserved. Do not distribute without permission. Definition Source: https://goo.gl/P6mvxE
  5. 5. 4 © Searchmetrics. All rights reserved. Do not distribute without permission. Explanation Source: https://goo.gl/ozzYQU
  6. 6. 5 © Searchmetrics. All rights reserved. Do not distribute without permission. Instructions Source: https://goo.gl/C5qBx2
  7. 7. 6 © Searchmetrics. All rights reserved. Do not distribute without permission. Listings Source: https://goo.gl/PJPhy1
  8. 8. 7 © Searchmetrics. All rights reserved. Do not distribute without permission. Ingredients for Recipe Source: https://goo.gl/Rcd6sv
  9. 9. 8 © Searchmetrics. All rights reserved. Do not distribute without permission. Instructions for Recipe Source: https://goo.gl/xREgac
  10. 10. 9 © Searchmetrics. All rights reserved. Do not distribute without permission. General Questions Source: https://goo.gl/eKACrx
  11. 11. 10 © Searchmetrics. All rights reserved. Do not distribute without permission. General Questions Source: https://goo.gl/thqQS8
  12. 12. 11 © Searchmetrics. All rights reserved. Do not distribute without permission. Symptoms of Disease Source: https://goo.gl/DA9hbB
  13. 13. 12 © Searchmetrics. All rights reserved. Do not distribute without permission. ...and also new for News Content? Source: https://goo.gl/aFqk17
  14. 14. 13 © Searchmetrics. All rights reserved. Do not distribute without permission. Difference Featured Snippet/Answerbox Influencable Not Influencable
  15. 15. Advantages of the Answer Box
  16. 16. 15 © Searchmetrics. All rights reserved. Do not distribute without permission. Advantage 1: You rank even if you are not on the position 1 Source: https://goo.gl/E9XG5z 1 2 3 0
  17. 17. 16 © Searchmetrics. All rights reserved. Do not distribute without permission. Advantage 2: You can generate klicks or traffic of the URLs which were previously less ranked Source: https://twitter.com/bjoernbeth/status/778968276894232576/photo/1
  18. 18. 17 © Searchmetrics. All rights reserved. Do not distribute without permission. Advantage 3: You will be seen as an authority in this field Source: https://goo.gl/yhyQ8a
  19. 19. Disadvantages of the Answer Box
  20. 20. 19 © Searchmetrics. All rights reserved. Do not distribute without permission. Disadvantage: There is a risk not to get any traffic Source: https://goo.gl/9d883z
  21. 21. 20 © Searchmetrics. All rights reserved. Do not distribute without permission. Especially with the Google Assistant
  22. 22. Answer Box Optimization Structure & Keywords
  23. 23. 22 © Searchmetrics. All rights reserved. Do not distribute without permission. <p>Paragraph</p> Source: https://goo.gl/P6mvxE
  24. 24. 23 © Searchmetrics. All rights reserved. Do not distribute without permission. <p>Paragraph</p>
  25. 25. 24 © Searchmetrics. All rights reserved. Do not distribute without permission. Question in heading with direct answer
  26. 26. 25 © Searchmetrics. All rights reserved. Do not distribute without permission. <ul>List</ul> Source: https://goo.gl/uvk1tL
  27. 27. 26 © Searchmetrics. All rights reserved. Do not distribute without permission. <ul>List</ul> Source: https://goo.gl/9ncfUF
  28. 28. 27 © Searchmetrics. All rights reserved. Do not distribute without permission. <table>Tables</table> Source: https://goo.gl/4mvBdp
  29. 29. 28 © Searchmetrics. All rights reserved. Do not distribute without permission. <table>Tables</table>
  30. 30. 29 © Searchmetrics. All rights reserved. Do not distribute without permission. Focus on topics, which reqire deeper research Source: https://goo.gl/JcsvTH
  31. 31. 30 © Searchmetrics. All rights reserved. Do not distribute without permission. Not all steps in the recipe – more words Source: https://goo.gl/qD4tHX
  32. 32. 31 © Searchmetrics. All rights reserved. Do not distribute without permission. Optimization for YouTube - Klicks for the video guaranteed Source: https://goo.gl/ZNjBTo
  33. 33. 32 © Searchmetrics. All rights reserved. Do not distribute without permission. Finding the keyword ideas where how who why wherefrom when wherefore whereby whereto Ok Google, Ok Google, Ok Google, Ok Google, Ok Google, Ok Google, Ok Google, Ok Google, Ok Google,
  34. 34. 33 © Searchmetrics. All rights reserved. Do not distribute without permission. Using the “Keyword Shitter” Source: http://keywordshitter.com/
  35. 35. 34 © Searchmetrics. All rights reserved. Do not distribute without permission. Using the “Extended Search Integration” to find the Answer Box
  36. 36. 35 © Searchmetrics. All rights reserved. Do not distribute without permission. How is the whole thing connected with the Google Assistant? Source: https://edge.alluremedia.com.au/m/g/2017/07/GoogleHome_grey.jpg Source: https://goo.gl/jGa9L7
  37. 37. 36 © Searchmetrics. All rights reserved. Do not distribute without permission. Source: https://goo.gl/sjUsFU
  38. 38. 37 © Searchmetrics. All rights reserved. Do not distribute without permission. Source: https://goo.gl/HpyELH
  39. 39. 38 © Searchmetrics. All rights reserved. Do not distribute without permission. Source: https://goo.gl/Z43s2E
  40. 40. 39 © Searchmetrics. All rights reserved. Do not distribute without permission. Food for thoughts - No Shopping Integration Source: https://goo.gl/AJ6mGo
  41. 41. 40 © Searchmetrics. All rights reserved. Do not distribute without permission. Food for thoughts - No News Box Source: https://goo.gl/VJ4fqA
  42. 42. 41 © Searchmetrics. All rights reserved. Do not distribute without permission.
  43. 43. 42 © Searchmetrics. All rights reserved. Do not distribute without permission. Source: http://pending.schema.org/speakable
  44. 44. Thank you

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