By expanding beyond the Neo-futurists, whilestill using their popularity to an advantageyou’ll… promote past and current ...
From:      To:          From:         To:A member   The father   A director    Anof an      of neo-      on the rise   inn...
WorkshopsSocialMedia                 Website
Create                  Launch                Build Planning                 Buzz and     Go Social               Website ...
Planning•   Planning     • Identify and reach out to bloggers     • Reach out to key influencers in the theater community ...
Create      Buzz and      Beta Test• Blogs/Communities     • Incent influential theater bloggers to review Greg’s new play...
Go Social• Continue to work with influencers to promote launch• Greg will begin using Twitter and Facebook to get  excitem...
Launch     Website• Social Media    • E-mail blast to influencers announcing official launch of the site    • Neo-Futurist...
   “A Play in 40 Tweets”     Concept involves a complete play being written live on social      media     Greg will com...
   Series of online playwriting classes to begin    shortly after website’s launch     Can be based on Greg’s current cl...
   Final Performance     Greg will select the top 5 scripts and those students will be given the        opportunity to p...
Sign-in | Sign-up
Sign-in | Sign-upResume
Sign-in | Sign-up
   Collect the following information from users that register on the site:       First & Last Name       Email Address ...
   Topic Ideas for Blog     Upcoming classes or webinars     Tips on writing or directing     General musings on life...
   As the website is constructed, Google    Analytics should be put into place. This is    very easy for the programmer t...
Create                                                       Highlight                         Generate LeadsAwareness    ...
   Key numbers to watch:     The number of subscribers     Time spent on the blog     Bounce rate off other pages (esp...
   As content is uploaded or changed certain    words are searched for more often. By    including these words it will in...
 Make sure all previous residency contacts have the  link to the new website along with a short description  of its purpo...
   General Strategy     Press releases should contain an invitation to interview Greg and      should highlight his all ...
NeoGregAllen.com
NeoGregAllen.com
NeoGregAllen.com
NeoGregAllen.com
NeoGregAllen.com
NeoGregAllen.com
NeoGregAllen.com
NeoGregAllen.com
NeoGregAllen.com
NeoGregAllen.com
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  • ADD BIO/RESUME
  • CHECK THE NUMBERS of Target
  • NeoGregAllen.com

    1. 1. By expanding beyond the Neo-futurists, whilestill using their popularity to an advantageyou’ll… promote past and current works obtain more work as a writer and a director get more residencies and eventually further expand your reach beyond Chicago to a national audience
    2. 2. From: To: From: To:A member The father A director Anof an of neo- on the rise innovativeensemble futurism A-lister
    3. 3. WorkshopsSocialMedia Website
    4. 4. Create Launch Build Planning Buzz and Go Social Website Website Beta Test4 Months 3 Months 2 Months 1 Month
    5. 5. Planning• Planning • Identify and reach out to bloggers • Reach out to key influencers in the theater community and give them access to the site to promote conversation• Build Website • Design and create Greg Allen’s personal website
    6. 6. Create Buzz and Beta Test• Blogs/Communities • Incent influential theater bloggers to review Greg’s new play or new event and offer feedback to the community • Content from blogs will be cross promoted. Blogs will be shared on Greg’s Facebook, Twitter page, & YouTube channels• Beta test site• Create Greg Allen blog and Twitter feed
    7. 7. Go Social• Continue to work with influencers to promote launch• Greg will begin using Twitter and Facebook to get excitement going about the launch• Register a unique Twitter hashtag (http://twubs.com/)• Promote exceptional event and launch event on social media
    8. 8. Launch Website• Social Media • E-mail blast to influencers announcing official launch of the site • Neo-Futurists site should change current link to bio of Greg to the new website • Participate in buzz created by the launch event, exceptional event and website launch
    9. 9.  “A Play in 40 Tweets”  Concept involves a complete play being written live on social media  Greg will come up with initial topic, and based on tweets from participants he will develop the play, concluding in 40 tweets over a certain time period (whatever is necessary)  Event will occur on the day of the official launch of the website Goals  Bring in as many users as possible on the day of the launch  Have an event that will get people talking Promotion  Heavy promotion on social media  Mention of live Twitter feed on the website to drive traffic back to neogregallen.com
    10. 10.  Series of online playwriting classes to begin shortly after website’s launch  Can be based on Greg’s current class, Neo-Futurism 1: Master Class With Founder Greg Allen  5 sessions or a number determined by Greg as needed  Cost of $20 each (other such programs not online can cost $60 per session)  Goal of the class is for each student to produce a 10- 15 minute script  Live tweeting functionality will allow students to ask questions during the webinar  Limited to 30 students or as determined by Greg
    11. 11.  Final Performance  Greg will select the top 5 scripts and those students will be given the opportunity to perform at the Neo-Futurists theater  Students will be responsible for casting their plays and any necessary staging  Could potentially record performance and broadcast on website  Other arrangements could be made if the student is not local Promotion  Social media  Flyer in playbills  Neo-Futurists bulletin board Goal of the exceptional event is to produce more interest in the site and also to have an event that is worth talking about in the media  Takes current class model and moves it online, where more people beyond Chicago can participate Potential to continue with webinars on different or the same topic if the first is a success
    12. 12. Sign-in | Sign-up
    13. 13. Sign-in | Sign-upResume
    14. 14. Sign-in | Sign-up
    15. 15.  Collect the following information from users that register on the site:  First & Last Name  Email Address  Zip Code  Other background information, such as why they are interested in the site, or maybe a funny quiz This information will downloaded to a database that can be used to send out email communication to users Sign-up page will explain what users can expect to receive from Greg, for example:  Emails regarding new blogs posts, upcoming classes, and events at the Neo- Futurists theater  All emails should allow users to unsubscribe from the list easily at anytime Goal of user registration:  Users will be more engaged with the site and will be more likely to come back and see what’s new based on the emails they receive  Will also provide insight into what type of people are using the site
    16. 16.  Topic Ideas for Blog  Upcoming classes or webinars  Tips on writing or directing  General musings on life Blog can be in written or video format Tips to build traffic  Link to other sites and blogs as much as possible ▪ Other sites will take notice and may link back to you  Keep the blog current and post as much as possible (several times a week at a minimum) to avoid losing readers  Tweet or post on Facebook about new blog posts Free Blog Publishing Services:  Wordpress.com: Highly Recommended  Blog.com  Blogger.com
    17. 17.  As the website is constructed, Google Analytics should be put into place. This is very easy for the programmer to include while coding the site. Allows for an easier understanding of who and how the website is used. The analytics reports tell us:  What parts of the website are viewed most  How the website is navigated by users  What searches led to landings onto the website
    18. 18. Create Highlight Generate LeadsAwareness EventsWebsite Goal: Website Goal: Reinforce Website Goal: Capture leads Engageexisting WOM Community KPI: Branded KPIs: # of workshop/webinar form downloads KPI: Visitor traffic loyalty Target: 1,000 Targets: 25/Mo Target: 25% visits/Mo repeat visits
    19. 19.  Key numbers to watch:  The number of subscribers  Time spent on the blog  Bounce rate off other pages (especially landing)  Incoming users (new or returning) These numbers will help drive understanding of success of the website and can be tracked over time with Google Analytics.
    20. 20.  As content is uploaded or changed certain words are searched for more often. By including these words it will increase the chance that user will see and select Greg’s site. While content should not be constructed around certain words, use of these words helps lost souls find the site. A list of these words can be found through Google: https://adwords.google.com
    21. 21.  Make sure all previous residency contacts have the link to the new website along with a short description of its purpose and the events Include link to site when reaching out to new hiring managers Where appropriate have quotes from former sponsors about event success (possibly on blog) Report back to team on what is working with managers and what is not one month after launch Make sure at all speaking opportunities, you make reference to the website as a source to learn more
    22. 22.  General Strategy  Press releases should contain an invitation to interview Greg and should highlight his all around awesomeness; it’s as much an introduction to him as it is to his work.  During his interviews, Greg should highlight some of the cool stuff he’s doing on the website. TV  Chicago Tonight  190 North (Charlie Connection)  Windy City Live Radio  Eight Forty-Eight and Afternoon Shift on WBEZ ▪ Potential idea: contribute a story concerning theater education in Chicago Magazines  Time Out/Chicago Magazine  Profile in the Reader featuring Greg’s contribution to the Chicago theater scene.

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