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Google+ 201 Guide

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Google+ 201 Guide

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Google Plus Guide intermediate level. Google+ is the latest social media innovation. Here we optimize your Google profile for search, take a closer look at your privacy settings and offer more advanced tips.

Transcript

  1. 1. Supernova Media Presents: + 201
  2. 2. Stay Informed Join our E-Club http://bit.ly/SNMe-club to receive our monthly newsletter, with practical tips to increase brand awareness and strategies for more engaging relationships with your clients. Visit and Like our Facebook page http://on.fb.me/KFujSu Go ahead - post your Social Media & WordPress questions and get answers in real time.
  3. 3. It Starts With Passion There‘s no shortage of creative thinkers out there. What‘s a little harder to find are creative thinkers who understand business. That‘s where Supernova Media Shines. We are a full service web company. We provide our customers with a uniform custom branded web presence. At Supernova Media we specialize in the speedy setup of WordPress websites & blogs. All our websites are mobile friendly, have onsite search engine optimization and social media integration.
  4. 4. Full Screen For a better view of the screenshots throughout this presentation you may want to view this presentation in full screen mode
  5. 5. What is Google+? Google+ is a social media innovation offering a series of tools to help you stay connected with the people you care about. Google+ comprises of several new features including Circles, Sparks, Hangouts, Mobile, Location, Instant Upload, and Huddle. Here is a quick video of the project and we‘ll go through each feature. Check out this short video for an introduction to Google+ and view our Google+ 101 presentation for all of you who are just getting started.
  6. 6. Why Google Chrome? Google Plus (G+) is made by Google and to get the best out of it we recommend using their browser. You can download Chrome here. There are tons of G+ extensions out there. Here are a few of my favs: +Comment Toggle: This will save you a TON of headache by allowing you to show/hide comments, until Google implements this natively. +Photo Zoom: This will add the capability of showing an instant pop-out when hovering over pictures & images. They get bigger when you move toward the left side of the image.
  7. 7. Optimize Your Profile One of the things I love most about my G+ profile are the live links available in the "About Me" section. Tips: ① Use geographic keywords and link back to several pages within your site. ② Aim for 250 words in your Introduction section. ③ Choose your headline carefully, I recommend using geo-keywords ④ The first couple sentences will provide the rich snippet info Google will show in search results – choose carefully. ⑤ Update your social links (name them by platform ie - Facebook, Twitter, etc.) ⑥ Consider your contact settings carefully ⑦ Do not include the year of your birth Rich Snippet
  8. 8. Learn From Your Mistakes With Facebook Social media has changed the way we live and work forever, but at some point it became a little too intrusive. The introduction of Google + (Google plus) however may just provide the opportunity many of us need for a fresh start how we interact online. Learn how to say no and remember that social media is not a popularity contest.
  9. 9. Find People You Know You can use the "Find People" search box at the top of the site to search names, company names, places (cities/towns), schools, etc. to find people you know. Open up the profile pages for each of these people and hover over "Add to circles" to put them in a circle (friends, family, acquaintances, following or make a new circle).
  10. 10. Find People You Don’ t Know After circling those that you do know, start circling people you don't to widen your network. Search by topics you're interested in, work/school experience, or location. Remember, as you create circles, circles are not public. Adding someone to circle, while they will get a notification, is not "friending" them on Facebook or creating a close bond between you and them. It's simply curating/personalizing your streams so they're more interesting to you. The more people you add, the better your G+ experience will become.
  11. 11. Your Incoming Stream Unlike Facebook, Google Plus lets people share things with you even if you‘re not following them. The "Incoming" stream is content from everyone you haven't circled back, but they've circled you. Since they've identified *you* as interesting, chances are they might be interesting too, and sharing content you'll like. One of the best parts of the Incoming stream, beyond the unique blend of content, is that you can easily decide to circle anyone on the spot. Tip: hover over any Google+ user name to quickly add them to a circle
  12. 12. Interact With Interesting Content When you find something interesting, say so: give it a +1, comment or share. Beyond engaging with the Google+ community, and possibly forming new connections, you're giving signal to the original creator that their post was valuable or meaningful. That means they'll likely share more content like it. Interacting with content you find interesting is also a great way to meet new people who appreciate the same content. They may join in on the comments thread or even click over to your profile to learn more about you. This could also lead to more people adding you to circles.
  13. 13. Adjust Default Contact Settings Your Google email address is not exposed however, if you do not opt-out, anyone on the web that finds your profile, can send you an email. • click on gear icon top right hand corner corner • click Google+ settings • click profile & privacy left hand side • click button edit network visibility • then click the send an email button to adjust
  14. 14. Opt Out of Email Notifications Email Notifications. It is wonderful when you are added to a circle. However, what is not wonderful are the individual email alerts that have overrun our Gmail accounts. To opt out of these notifications is actually very simple. a. In your Google+ account in the right had corner next to ―Share‖ click on the gears icon which brings a drop down menu.
  15. 15. Opt Out of Email Notifications b. At the drop down menu, click on Google+ Settings. c. This brings you to the Google+ tab which clearly displays all of notification settings. Uncheck those that you wish not to be notified about and the setting is automatically saved.
  16. 16. Disable Reshare and Comments For Posts After posting something you just need to click on the arrow on the right of the post you have just posted and click on: • Disable comments: To prevent commenting by your friends on your post. • Disable reshare: To avoid broadcasting of your posts by your friends. When you disable reshare it also disables +mentions. That way, you can really clamp down on who‘s allowed to see the post. Tip: Click on the timestamp (the time at the top of the post) and that post will be displayed with permalink. It works just like Twitter timestamp
  17. 17. Mute a Post The Mute Button, Oh how I love the ingenious mute button… Not all posts shared by the people you follow are interesting to you. And you don‘t want to have all those comments, always. So if you find an uninteresting post or a post with lots of comments that makes your stream cluttered, you can simply mute that post.
  18. 18. Mute a Post Or, Have you ever commented on something only to have the following comments spiral out of control or stray off into unrelated topics? To stop receiving updates from a post, and to remove it from your stream: Click the arrow at the top of the post. Click Mute this post. Note: to un-mute the post, Click Undo mute.
  19. 19. Monitor Your Brand Using Sparks Set up listening posts and stay in the know about your favorite subjects, your name and anything else that‘s important to your life or business right in your dashboard. What makes Google Plus Sparks valuable is that once the content is delivered as a result of your search, you can immediately share it across your circles with one simple click. There‘s no need for any coping or pasting. Only you can see the interests you follow in Sparks.
  20. 20. Uneasy About Hangouts? Each time you start or join a hangout, you check your appearance on screen and adjust your microphone and speaker volume, before you're visible to others. -You can mute your video and/or audio if you'd like for your first few, basically hiding yourself from view. You can still chat with the group via text if you'd like, or just watch. -You can also mute the video and/or audio of another participant if you don't like what you're seeing/hearing, or report abuse directly to Google. Tip: You can use speech recognition technology of Google Translate if people with different languages are using Hangout.
  21. 21. Edit Your Photos You can edit images directly from Google+ using six different effects. If you want to make some quick tweaks or just get some extra info, you can do that from inside Google Plus. Just click on a photo to take you into the blacked-out lightbox view and click one of the buttons at the bottom. Add tag lets you tag a face, and this ties into your G+ contacts. Actions, though, is where the meat is. Note: The maximum number of photos in al album is 1000. The maximum number of albums is unlimited.
  22. 22. Make a Bookmarks Circle You can create a bookmarks or favorites circle to save your favorite posts on Google+ or read them later. You don't need to put anyone in that circle. Simply share posts to that circle when you want to save them.
  23. 23. Geolocation Your photos when taken with your smartphones contain geolocation information. If you do not wish for this information to be public Google+ will not display the information. To disable photo geolocation: In your Google+ account in the right had corner next to ―Share‖ click on the gears icon which brings a drop down menu. At the drop down menu, click on Google+ Settings. a. Once on the Settings page click the Google+ tab. Scroll down to the bottom under Photos and uncheck the ―Show photo geo location information in newly uploaded albums and photos‖ box.
  24. 24. How to Post to Facebook and Twitter You will need two more browser extensions for this: Google+Tweet: Post to Twitter and Facebook from Google+. Directly after installation, you can see a Twitter button near the Home button in the top navigation bar Google+Facebook: Google+Facebook allows you to see your Facebook stream inside Google+. Simply Connect to Facebook, and get all the updates on your Google+ Facebook tab.
  25. 25. Hot Keys in Google+ Hotkeys in Google+. Space: Scroll Down Shift Space: Scroll Up J: Single Post Down Scroll K: Single Post Up Scroll Q: Jump to Chat Return: Opens up comment box when focused on a Post.
  26. 26. Hot Keys in Google+
  27. 27. How Can Google+ Help The Big Question for You: How Can This Help? "So once the dust has settled and we are all over our ‗shiny new thing‘ syndrome, all of us marketers must take a step back and ask the million dollar question — can this impact my business? Can it help me build my brand? Sadly, the answer to your biggest question and mine is unclear. Google is rolling Plus out very deliberately and carefully at the individual level — working out bugs along the way as it opens and closes the invitation gates. How brands can create presence and content here remains to be seen.‖ (link to this article)
  28. 28. Changes There have been a few changes with the Google Plus interface recently so we recommend checking out our Google Plus- 8 Major Changes presentation next.
  29. 29. Our Services Being Passionate comes easy when you genuinely enjoy what you do. We offer an array of services at Supernova Media but here‘s what we do best: • Web Design & Hosting • Consulting • Branding • Virtual Tours We know that your success is our success. Contact Us
  30. 30. About Nancy Bain Nancy is a business owner, educator, and business strategist with more than 20 years experience. When she is not advising and teaching people about social media, Nancy spends a lot of her own time using social media. Find Nancy online: Google+ : Nancy Bain Like Supernova Media on Follow Nancy on Twitter Facebook Visit her Website Find her on LinkedIn Follow her Blog And visit her YouTube Channel

Description

Google Plus Guide intermediate level. Google+ is the latest social media innovation. Here we optimize your Google profile for search, take a closer look at your privacy settings and offer more advanced tips.

Transcript

  1. 1. Supernova Media Presents: + 201
  2. 2. Stay Informed Join our E-Club http://bit.ly/SNMe-club to receive our monthly newsletter, with practical tips to increase brand awareness and strategies for more engaging relationships with your clients. Visit and Like our Facebook page http://on.fb.me/KFujSu Go ahead - post your Social Media & WordPress questions and get answers in real time.
  3. 3. It Starts With Passion There‘s no shortage of creative thinkers out there. What‘s a little harder to find are creative thinkers who understand business. That‘s where Supernova Media Shines. We are a full service web company. We provide our customers with a uniform custom branded web presence. At Supernova Media we specialize in the speedy setup of WordPress websites & blogs. All our websites are mobile friendly, have onsite search engine optimization and social media integration.
  4. 4. Full Screen For a better view of the screenshots throughout this presentation you may want to view this presentation in full screen mode
  5. 5. What is Google+? Google+ is a social media innovation offering a series of tools to help you stay connected with the people you care about. Google+ comprises of several new features including Circles, Sparks, Hangouts, Mobile, Location, Instant Upload, and Huddle. Here is a quick video of the project and we‘ll go through each feature. Check out this short video for an introduction to Google+ and view our Google+ 101 presentation for all of you who are just getting started.
  6. 6. Why Google Chrome? Google Plus (G+) is made by Google and to get the best out of it we recommend using their browser. You can download Chrome here. There are tons of G+ extensions out there. Here are a few of my favs: +Comment Toggle: This will save you a TON of headache by allowing you to show/hide comments, until Google implements this natively. +Photo Zoom: This will add the capability of showing an instant pop-out when hovering over pictures & images. They get bigger when you move toward the left side of the image.
  7. 7. Optimize Your Profile One of the things I love most about my G+ profile are the live links available in the "About Me" section. Tips: ① Use geographic keywords and link back to several pages within your site. ② Aim for 250 words in your Introduction section. ③ Choose your headline carefully, I recommend using geo-keywords ④ The first couple sentences will provide the rich snippet info Google will show in search results – choose carefully. ⑤ Update your social links (name them by platform ie - Facebook, Twitter, etc.) ⑥ Consider your contact settings carefully ⑦ Do not include the year of your birth Rich Snippet
  8. 8. Learn From Your Mistakes With Facebook Social media has changed the way we live and work forever, but at some point it became a little too intrusive. The introduction of Google + (Google plus) however may just provide the opportunity many of us need for a fresh start how we interact online. Learn how to say no and remember that social media is not a popularity contest.
  9. 9. Find People You Know You can use the "Find People" search box at the top of the site to search names, company names, places (cities/towns), schools, etc. to find people you know. Open up the profile pages for each of these people and hover over "Add to circles" to put them in a circle (friends, family, acquaintances, following or make a new circle).
  10. 10. Find People You Don’ t Know After circling those that you do know, start circling people you don't to widen your network. Search by topics you're interested in, work/school experience, or location. Remember, as you create circles, circles are not public. Adding someone to circle, while they will get a notification, is not "friending" them on Facebook or creating a close bond between you and them. It's simply curating/personalizing your streams so they're more interesting to you. The more people you add, the better your G+ experience will become.
  11. 11. Your Incoming Stream Unlike Facebook, Google Plus lets people share things with you even if you‘re not following them. The "Incoming" stream is content from everyone you haven't circled back, but they've circled you. Since they've identified *you* as interesting, chances are they might be interesting too, and sharing content you'll like. One of the best parts of the Incoming stream, beyond the unique blend of content, is that you can easily decide to circle anyone on the spot. Tip: hover over any Google+ user name to quickly add them to a circle
  12. 12. Interact With Interesting Content When you find something interesting, say so: give it a +1, comment or share. Beyond engaging with the Google+ community, and possibly forming new connections, you're giving signal to the original creator that their post was valuable or meaningful. That means they'll likely share more content like it. Interacting with content you find interesting is also a great way to meet new people who appreciate the same content. They may join in on the comments thread or even click over to your profile to learn more about you. This could also lead to more people adding you to circles.
  13. 13. Adjust Default Contact Settings Your Google email address is not exposed however, if you do not opt-out, anyone on the web that finds your profile, can send you an email. • click on gear icon top right hand corner corner • click Google+ settings • click profile & privacy left hand side • click button edit network visibility • then click the send an email button to adjust
  14. 14. Opt Out of Email Notifications Email Notifications. It is wonderful when you are added to a circle. However, what is not wonderful are the individual email alerts that have overrun our Gmail accounts. To opt out of these notifications is actually very simple. a. In your Google+ account in the right had corner next to ―Share‖ click on the gears icon which brings a drop down menu.
  15. 15. Opt Out of Email Notifications b. At the drop down menu, click on Google+ Settings. c. This brings you to the Google+ tab which clearly displays all of notification settings. Uncheck those that you wish not to be notified about and the setting is automatically saved.
  16. 16. Disable Reshare and Comments For Posts After posting something you just need to click on the arrow on the right of the post you have just posted and click on: • Disable comments: To prevent commenting by your friends on your post. • Disable reshare: To avoid broadcasting of your posts by your friends. When you disable reshare it also disables +mentions. That way, you can really clamp down on who‘s allowed to see the post. Tip: Click on the timestamp (the time at the top of the post) and that post will be displayed with permalink. It works just like Twitter timestamp
  17. 17. Mute a Post The Mute Button, Oh how I love the ingenious mute button… Not all posts shared by the people you follow are interesting to you. And you don‘t want to have all those comments, always. So if you find an uninteresting post or a post with lots of comments that makes your stream cluttered, you can simply mute that post.
  18. 18. Mute a Post Or, Have you ever commented on something only to have the following comments spiral out of control or stray off into unrelated topics? To stop receiving updates from a post, and to remove it from your stream: Click the arrow at the top of the post. Click Mute this post. Note: to un-mute the post, Click Undo mute.
  19. 19. Monitor Your Brand Using Sparks Set up listening posts and stay in the know about your favorite subjects, your name and anything else that‘s important to your life or business right in your dashboard. What makes Google Plus Sparks valuable is that once the content is delivered as a result of your search, you can immediately share it across your circles with one simple click. There‘s no need for any coping or pasting. Only you can see the interests you follow in Sparks.
  20. 20. Uneasy About Hangouts? Each time you start or join a hangout, you check your appearance on screen and adjust your microphone and speaker volume, before you're visible to others. -You can mute your video and/or audio if you'd like for your first few, basically hiding yourself from view. You can still chat with the group via text if you'd like, or just watch. -You can also mute the video and/or audio of another participant if you don't like what you're seeing/hearing, or report abuse directly to Google. Tip: You can use speech recognition technology of Google Translate if people with different languages are using Hangout.
  21. 21. Edit Your Photos You can edit images directly from Google+ using six different effects. If you want to make some quick tweaks or just get some extra info, you can do that from inside Google Plus. Just click on a photo to take you into the blacked-out lightbox view and click one of the buttons at the bottom. Add tag lets you tag a face, and this ties into your G+ contacts. Actions, though, is where the meat is. Note: The maximum number of photos in al album is 1000. The maximum number of albums is unlimited.
  22. 22. Make a Bookmarks Circle You can create a bookmarks or favorites circle to save your favorite posts on Google+ or read them later. You don't need to put anyone in that circle. Simply share posts to that circle when you want to save them.
  23. 23. Geolocation Your photos when taken with your smartphones contain geolocation information. If you do not wish for this information to be public Google+ will not display the information. To disable photo geolocation: In your Google+ account in the right had corner next to ―Share‖ click on the gears icon which brings a drop down menu. At the drop down menu, click on Google+ Settings. a. Once on the Settings page click the Google+ tab. Scroll down to the bottom under Photos and uncheck the ―Show photo geo location information in newly uploaded albums and photos‖ box.
  24. 24. How to Post to Facebook and Twitter You will need two more browser extensions for this: Google+Tweet: Post to Twitter and Facebook from Google+. Directly after installation, you can see a Twitter button near the Home button in the top navigation bar Google+Facebook: Google+Facebook allows you to see your Facebook stream inside Google+. Simply Connect to Facebook, and get all the updates on your Google+ Facebook tab.
  25. 25. Hot Keys in Google+ Hotkeys in Google+. Space: Scroll Down Shift Space: Scroll Up J: Single Post Down Scroll K: Single Post Up Scroll Q: Jump to Chat Return: Opens up comment box when focused on a Post.
  26. 26. Hot Keys in Google+
  27. 27. How Can Google+ Help The Big Question for You: How Can This Help? "So once the dust has settled and we are all over our ‗shiny new thing‘ syndrome, all of us marketers must take a step back and ask the million dollar question — can this impact my business? Can it help me build my brand? Sadly, the answer to your biggest question and mine is unclear. Google is rolling Plus out very deliberately and carefully at the individual level — working out bugs along the way as it opens and closes the invitation gates. How brands can create presence and content here remains to be seen.‖ (link to this article)
  28. 28. Changes There have been a few changes with the Google Plus interface recently so we recommend checking out our Google Plus- 8 Major Changes presentation next.
  29. 29. Our Services Being Passionate comes easy when you genuinely enjoy what you do. We offer an array of services at Supernova Media but here‘s what we do best: • Web Design & Hosting • Consulting • Branding • Virtual Tours We know that your success is our success. Contact Us
  30. 30. About Nancy Bain Nancy is a business owner, educator, and business strategist with more than 20 years experience. When she is not advising and teaching people about social media, Nancy spends a lot of her own time using social media. Find Nancy online: Google+ : Nancy Bain Like Supernova Media on Follow Nancy on Twitter Facebook Visit her Website Find her on LinkedIn Follow her Blog And visit her YouTube Channel

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