GETTING
THE UGC
YOU WANT
VANESSA GENNARELLI
@mozzadrella
#ugcpunk
CONTENT STRATEGY-THE EDUPUNK WAY
Wearing
HOODIES
Loving my
YOGA MAT
Peer
LEARNING
1 2 3
Hi, I’m Vanessa. I<3
Peer
LEARNING
1
Feedback
Everyone has
Expertise
Connecting and
Sharing
PEER 2 PEER UNIVERSITY
100% user-
generated
content
67,000 users
in 550 courses
since 2009
Learning
experiments
TINY TEAM, BIG MISSION
UGC
Strategies for
2
Shine a light on
EXEMPLARY
folks *badges.p2pu.org
Provide stellar
SAMPLE COPY
*VerifyApp
Sweet
INLINE
HELP
copy
*Airbnb
Sweet
INLINE
HELP
*Hacker League
copy
Create
SPIFFY RESOURCES
*Mailchimp
Develop
SAFEGUARDS
to QA, i.e. community
review
*SoundCloud
Content Strategy
+ Peer Learning=
YOU
3
Select
1 TALENT
Share with
YOUR NEIGHBOR
Develop a
PLATFORM
that touches
all of your
talents and
relies on UGC
1 2 3
Remem...
Example: project
management +
babysitting =
platform for sharing
activities to distract
your kids
Sketch out the
wireframe...
BOOM!
You just peer
learned.
@MOZZADRELLA
VANESSA GENNARELLI
@P2PU
Please, pleasey please Tweet
your project to #ConfabMN &
#UGCPunk
Let’s keep learnin...
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Getting the User-Generated Content You Want

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Slides for Confab: the Content Strategy Conference presented in May 2013

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Getting the User-Generated Content You Want

  1. 1. GETTING THE UGC YOU WANT VANESSA GENNARELLI @mozzadrella #ugcpunk CONTENT STRATEGY-THE EDUPUNK WAY
  2. 2. Wearing HOODIES Loving my YOGA MAT Peer LEARNING 1 2 3 Hi, I’m Vanessa. I<3
  3. 3. Peer LEARNING 1
  4. 4. Feedback Everyone has Expertise Connecting and Sharing
  5. 5. PEER 2 PEER UNIVERSITY 100% user- generated content 67,000 users in 550 courses since 2009 Learning experiments
  6. 6. TINY TEAM, BIG MISSION
  7. 7. UGC Strategies for 2
  8. 8. Shine a light on EXEMPLARY folks *badges.p2pu.org
  9. 9. Provide stellar SAMPLE COPY *VerifyApp
  10. 10. Sweet INLINE HELP copy *Airbnb
  11. 11. Sweet INLINE HELP *Hacker League copy
  12. 12. Create SPIFFY RESOURCES *Mailchimp
  13. 13. Develop SAFEGUARDS to QA, i.e. community review *SoundCloud
  14. 14. Content Strategy + Peer Learning= YOU 3
  15. 15. Select 1 TALENT Share with YOUR NEIGHBOR Develop a PLATFORM that touches all of your talents and relies on UGC 1 2 3 Remember Your 3 Talents?
  16. 16. Example: project management + babysitting = platform for sharing activities to distract your kids Sketch out the wireframe for the signup flow / asking new users to contribute Which UGC strategies will you use? • Curation • Sample content • In-line help content • Resources • Safeguards and QA YOU HAVE 20 MINS
  17. 17. BOOM! You just peer learned.
  18. 18. @MOZZADRELLA VANESSA GENNARELLI @P2PU Please, pleasey please Tweet your project to #ConfabMN & #UGCPunk Let’s keep learning...

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