CRS Chapter Leadership - Build Organizational Value Using Low Cost Methods

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This workshop was for the CRS Chapter Leadership and RVP's. to save money, save time, and add value to their local, state and regional CRS chapter in minutes. This high energy - high tech session will help them market their activities, member benefits, and create excitement using FREE to low cost technologies. Topics covered were blogging, podcasting, social online networking, Google Docs, and other FREE tools that will boost exposure and communication to members. Retool leadership with cutting edge technology that is easy to use and implement right away. Raise money from sponsorships, classroom attendance, and vendor relationships by allowing them to contribute to the bottom line.

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  • CRS Chapter Leadership - Build Organizational Value Using Low Cost Methods

    1. 1. Build Membership Value with Low Cost Methods By Doug Devitre
    2. 4. Current Communication
    3. 5. Current Positions from Survey
    4. 6. Participation of Membership
    5. 8. Creating Value
    6. 9. Marketing
    7. 10. Blogging www.WordPress.com www.ActiveRain.com www.RealTownBlogs.com
    8. 11. Southern California CRS Blog
    9. 13. Steps to Creating Blog
    10. 14. Multiple Authors <ul><li>President </li></ul><ul><li>President Elect </li></ul><ul><li>Immediate Past President </li></ul><ul><li>Treasurer </li></ul><ul><li>Education </li></ul><ul><li>Membership </li></ul>
    11. 15. Do you have time to blog?
    12. 16. Set Recurring Appointment in Outlook
    13. 18. Time Release Entry
    14. 20. Power of Video <ul><li>Chapter presentations </li></ul><ul><li>Guest speakers </li></ul><ul><li>Installation banquets </li></ul><ul><li>Charity events </li></ul><ul><li>CRS Testimonials </li></ul><ul><li>Marketing ideas </li></ul>
    15. 21. Video Testimonials <ul><li>Referrals from other members </li></ul><ul><li>Networking opportunities </li></ul><ul><li>Education from courses </li></ul>
    16. 22. Video Recording Devices <ul><li>Flip Video </li></ul><ul><li>www.flipvideo.com </li></ul>Logitech Quick Cam Pro www.logitech.com
    17. 23. Create a YouTube Account
    18. 24. Video Upload Step 1 of 2
    19. 25. Video Upload Step 2 of 2
    20. 26. Marketing Using YouTube
    21. 27. Embed YouTube Video WordPress Insert Code
    22. 28. Windows Movie Maker
    23. 29. Online Social Networking www.LinkedIn.com www.Facebook.com www.Twitter.com
    24. 30. LinkedIn Group
    25. 31. Discussions in LinkedIn Groups
    26. 32. Improve LinkedIn Group <ul><li>Invite members </li></ul><ul><li>Ask members to follow you </li></ul><ul><li>Post RSS link to all websites </li></ul><ul><li>Post events to profile </li></ul><ul><li>Add badge to profiles </li></ul><ul><li>Post link on other websites </li></ul>
    27. 33. Facebook Group
    28. 35. Improve your Facebook Group <ul><li>Invite friends to join group </li></ul><ul><li>Add photos of events </li></ul><ul><li>Add videos of events </li></ul><ul><li>Enable the discussion board </li></ul><ul><li>Schedule events and invite members </li></ul><ul><li>Add badge to profiles </li></ul><ul><li>Post link on other websites </li></ul>
    29. 36. Improve Your Twitter <ul><li>Follow your members </li></ul><ul><li>Ask members to follow you </li></ul><ul><li>Post RSS link to all websites </li></ul><ul><li>Post events to profile </li></ul><ul><li>Add badge to profiles </li></ul><ul><li>Post link on other websites </li></ul>
    30. 37. www.Twitter.com
    31. 38. Photo Sharing www.Flickr.com www.Slide.com
    32. 40. Which Photos to Share?
    33. 41. www.Flickr.com
    34. 42. www.Slide.com
    35. 43. Add Images from Flickr
    36. 44. Google Docs http://Docs.Google.com
    37. 45. Benefits of Google Docs <ul><li>FREE </li></ul><ul><li>Access documents from online connection </li></ul><ul><li>Save time emailing documents </li></ul><ul><li>Restrict access by invitation only </li></ul><ul><li>Collaborate on documents in real time </li></ul><ul><li>FREE </li></ul>
    38. 46. What Documents to Share
    39. 47. Set up a FREE Google Account
    40. 49. Add Google Docs to your applications
    41. 50. Google Docs Types 3 Types of Documents
    42. 51. Upload Files
    43. 52. Google Docs Folders
    44. 53. Each Document = Web Page
    45. 54. Publish document to URL
    46. 55. Publish document to URL
    47. 56. Communication
    48. 57. RSS www.FeedBurner.com www.WidgetBox.com www.FeedDemon.com
    49. 59. Why RSS?
    50. 60. Reader vs. Publisher
    51. 61. Ways to View RSS Feed
    52. 62. www.FeedDemon.com
    53. 63. Create RSS Feeds for:
    54. 64. Feeds Posted to:
    55. 66. Membership Podcast www.FreeConferenceCall.com http://Audacity.SourceForge.Net www.HipCast.com
    56. 67. Tele-seminar Example
    57. 68. Whom to Interview <ul><li>Top CRS agents in local market </li></ul><ul><li>Regional Chamber of Commerce </li></ul><ul><li>Local public figures </li></ul><ul><li>Chapter Presidents </li></ul>
    58. 69. Podcast
    59. 75. Download from iTunes
    60. 76. Social Bookmarking http://Del.icio.us
    61. 77. Why Share Favorite Websites <ul><li>Position CRS Chapter as source of info </li></ul><ul><li>Resource for members </li></ul><ul><li>RSS syndication in blog </li></ul>
    62. 78. Del.icio.us
    63. 79. http://del.icio.us/dougdevitre
    64. 80. www.Google.com/Calendar
    65. 81. How to Use Google Calendar
    66. 82. Advertise Class Schedule Online
    67. 83. Updates Outlook, RSS feed, and your website automatically
    68. 84. Invite others to attend Set reminders
    69. 85. Google Calendar Settings 1. 2.
    70. 86. Calendar Integration
    71. 87. Google Calendar on Your Blog RSS Feed
    72. 88. Add Google Calendar to Outlook
    73. 89. Google Calendar on a Website
    74. 90. Google Calendar on Your Website
    75. 91. Embed Code to Website
    76. 92. Promotion Ideas
    77. 93. Contests <ul><li>Best CRS video testimonial </li></ul><ul><li>Best marketing idea </li></ul><ul><li>Best LinkedIn discussion </li></ul><ul><li>Best Flickr photos </li></ul><ul><li>Best audio interview </li></ul><ul><li>Best blog post </li></ul>
    78. 94. Give Winners <ul><li>FREE lunch </li></ul><ul><li>FREE CRS class </li></ul><ul><li>Gift certificate at the CRS store </li></ul><ul><li>Trip to Sell-a-bration 2009 </li></ul>
    79. 95. Contest Pays for <ul><li>Marketing expenses </li></ul><ul><li>Interaction among members </li></ul><ul><li>Testimonials for CRS </li></ul>
    80. 96. Sponsorships
    81. 97. What is the value proposition? <ul><li>I will give you_______ </li></ul><ul><li>if you give me _______? </li></ul>
    82. 98. I will give you… <ul><li>EXPOSURE </li></ul><ul><li>List of members </li></ul><ul><li>Time to present at events </li></ul><ul><li>Mentioned in marketing and communication: </li></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Podcast </li></ul></ul><ul><ul><li>Social networks </li></ul></ul><ul><ul><li>Website </li></ul></ul><ul><ul><li>eMarketing </li></ul></ul>
    83. 99. If you give me…
    84. 100. Your Return on Investment
    85. 101. Exposure to Transactions
    86. 102. Make it a Win-Win
    87. 103. Sponsorship Letter
    88. 104. Organization Checklist <ul><li>Open checklist </li></ul><ul><li>Identify action items </li></ul><ul><li>Assign role </li></ul><ul><li>Assign completion deadline </li></ul>
    89. 105. Quick Recap
    90. 106. Social Media To Do List

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