Multimedia on the Cheap: Better storytelling with new media tools Andrew Chavez Associate Director / Digital Initiatives T...
But first …
Google Analytics <ul><ul><li>Drill down into your site’s usage stats </li></ul></ul><ul><ul><li>Show advertisers who is se...
Google Feedburner <ul><ul><li>Let Google pay for the bandwidth </li></ul></ul><ul><ul><li>Setup e-mail alerts </li></ul></...
AddThis <ul><ul><li>Provide an e-mail link </li></ul></ul><ul><ul><li>Add links to social-networking sites </li></ul></ul>...
Multimedia “ If you haven’t started to think beyond telling stories with photos and text, you’re walking into the tar pits...
Multimedia <ul><ul><li>Cons </li></ul></ul><ul><ul><ul><li>Can be more time consuming </li></ul></ul></ul><ul><ul><ul><li>...
Interactives
Sproutbuilder <ul><ul><li>Make interactives that have polls, videos, news feeds, photos, maps, etc. </li></ul></ul><ul><ul...
Vuvox <ul><ul><li>Create interactive timelines that have photos and videos embedded in them </li></ul></ul><ul><li>*Also c...
Blog Talk Radio <ul><ul><li>Create a radio-type call-in show </li></ul></ul><ul><ul><li>Stream your show or podcast it and...
Slideshows/Photos
Audio slideshows The Rocky Mountain News TCU Daily Skiff <ul><li>Final Salute </li></ul><ul><ul><li>http://denver.rockymou...
Audio Slideshows Photos Audio <ul><ul><li>Anything with JPEGs </li></ul></ul><ul><ul><li>Sony ICD-UX70 Recorder [$90] </li...
Flowgram <ul><ul><li>Create interactive slideshows by mixing photos, audio, PowerPoint, etc. </li></ul></ul><ul><ul><li>Co...
animoto <ul><ul><li>Super easy </li></ul></ul><ul><ul><li>Syncs your photos up with music </li></ul></ul><ul><ul><li>More ...
Video
Some statistics <ul><ul><li>75%  of online video users watch an average of  158 minutes   of video per month  (2007) </li>...
Videos — where to put ‘em Professional sites User sites <ul><ul><li>Offer advertising integration </li></ul></ul><ul><ul><...
Mogulus <ul><ul><li>Run your own online TV station </li></ul></ul><ul><ul><li>Show live video from a camera hooked up to a...
Qik <ul><ul><li>Stream video live from a cell phone </li></ul></ul><ul><ul><li>Requires cell phone with data connection </...
Videos — making ‘em Software <ul><li>Built-in Software </li></ul><ul><ul><li>Windows Movie Maker [free] </li></ul></ul><ul...
Videos — shooting ‘em Camera <ul><ul><li>Microphone jack [ideal] </li></ul></ul><ul><ul><li>Connect to your computer </li>...
Hands-on time Blogger, YouTube accounts Workshop resources <ul><ul><li>Site: http://www.blogger.com </li></ul></ul><ul><ul...
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Multimedia on the Cheap

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Multimedia on the Cheap

  1. 1. Multimedia on the Cheap: Better storytelling with new media tools Andrew Chavez Associate Director / Digital Initiatives Texas Center for Community Journalism New Media for the News Media Workshop March 11 to 13, 2009 at the TCU Schieffer School of Journalism
  2. 2. But first …
  3. 3. Google Analytics <ul><ul><li>Drill down into your site’s usage stats </li></ul></ul><ul><ul><li>Show advertisers who is seeing their ads </li></ul></ul><ul><ul><li>Learn how people navigate your site </li></ul></ul><ul><ul><li>Get regular reports sent to your inbox </li></ul></ul>$0 Price tag: <ul><ul><li>Know how to embed code (once) </li></ul></ul>Skills needed
  4. 4. Google Feedburner <ul><ul><li>Let Google pay for the bandwidth </li></ul></ul><ul><ul><li>Setup e-mail alerts </li></ul></ul><ul><ul><li>Have a permanent link to your feed </li></ul></ul><ul><ul><li>Provide social network links </li></ul></ul>$0 Price tag: <ul><ul><li>Basic Web skills </li></ul></ul><ul><ul><li>Must already have an RSS feed </li></ul></ul>Skills needed
  5. 5. AddThis <ul><ul><li>Provide an e-mail link </li></ul></ul><ul><ul><li>Add links to social-networking sites </li></ul></ul>$0 Price tag: <ul><ul><li>Know how to embed code </li></ul></ul>Skills needed
  6. 6. Multimedia “ If you haven’t started to think beyond telling stories with photos and text, you’re walking into the tar pits . ” — Jim Ray, multimedia producer, MSNBC.com
  7. 7. Multimedia <ul><ul><li>Cons </li></ul></ul><ul><ul><ul><li>Can be more time consuming </li></ul></ul></ul><ul><ul><ul><li>Might have limited shelf life </li></ul></ul></ul><ul><ul><ul><li>Requires “multimedia skills” and “web skills” </li></ul></ul></ul><ul><ul><li>Pros </li></ul></ul><ul><ul><ul><li>Most human form of storytelling (they are the ones who buy the paper) </li></ul></ul></ul><ul><ul><ul><li>Can bring mediums to communities wouldn’t otherwise have them </li></ul></ul></ul>
  8. 8. Interactives
  9. 9. Sproutbuilder <ul><ul><li>Make interactives that have polls, videos, news feeds, photos, maps, etc. </li></ul></ul><ul><ul><li>Can be a way to do a “notebook dump” and repurpose content </li></ul></ul>$0 Price tag: <ul><ul><li>Basic multimedia skills </li></ul></ul><ul><ul><li>Know how to embed code </li></ul></ul>Skills needed
  10. 10. Vuvox <ul><ul><li>Create interactive timelines that have photos and videos embedded in them </li></ul></ul><ul><li>*Also check out Capzles </li></ul>$0 Price tag: <ul><ul><li>Basic multimedia skills </li></ul></ul><ul><ul><li>Know how to embed code </li></ul></ul>Skills needed
  11. 11. Blog Talk Radio <ul><ul><li>Create a radio-type call-in show </li></ul></ul><ul><ul><li>Stream your show or podcast it and let people download it </li></ul></ul>$0 Price tag: <ul><ul><li>Basic multimedia skills </li></ul></ul><ul><ul><li>Know how to embed code </li></ul></ul>Skills needed
  12. 12. Slideshows/Photos
  13. 13. Audio slideshows The Rocky Mountain News TCU Daily Skiff <ul><li>Final Salute </li></ul><ul><ul><li>http://denver.rockymountainnews.com/news/finalSalute/ </li></ul></ul><ul><li>Obama in Dallas </li></ul><ul><ul><li>http://media.www.tcudailyskiff.com/media/storage/paper792/news/2008/02/21/News/Obama.Emphasizes.change.In.His.Speech.To.Dallas-3224283.shtml </li></ul></ul>
  14. 14. Audio Slideshows Photos Audio <ul><ul><li>Anything with JPEGs </li></ul></ul><ul><ul><li>Sony ICD-UX70 Recorder [$90] </li></ul></ul><ul><ul><ul><li>1gb memory, built-in USB connection, miniplug mic jack, .mp3 format </li></ul></ul></ul><ul><ul><li>Wavosaur editing software [free] </li></ul></ul><ul><ul><li>Microphone [$15] </li></ul></ul>Presentation <ul><ul><li>Soundslides [$30] </li></ul></ul>$135 Price tag:
  15. 15. Flowgram <ul><ul><li>Create interactive slideshows by mixing photos, audio, PowerPoint, etc. </li></ul></ul><ul><ul><li>Could replace Soundslides in your workflow </li></ul></ul>$0 Price tag: <ul><ul><li>Basic multimedia skills </li></ul></ul><ul><ul><li>Know how to embed code </li></ul></ul>Skills needed
  16. 16. animoto <ul><ul><li>Super easy </li></ul></ul><ul><ul><li>Syncs your photos up with music </li></ul></ul><ul><ul><li>More of a cookie-cutter solution than the others </li></ul></ul>$0 Price tag: <ul><ul><li>Know how to upload files </li></ul></ul><ul><ul><li>Know how to embed code </li></ul></ul>Skills needed
  17. 17. Video
  18. 18. Some statistics <ul><ul><li>75% of online video users watch an average of 158 minutes of video per month (2007) </li></ul></ul><ul><ul><li>57% of online video users share links to the videos with friends (2007) </li></ul></ul><ul><ul><li>Young adults are twice as likely as others to go YouTube for video (2007) </li></ul></ul>
  19. 19. Videos — where to put ‘em Professional sites User sites <ul><ul><li>Offer advertising integration </li></ul></ul><ul><ul><li>Customizable players </li></ul></ul><ul><ul><li>Content management system </li></ul></ul><ul><ul><li>User integration </li></ul></ul><ul><ul><li>Much more expensive </li></ul></ul><ul><ul><li>One of the masses </li></ul></ul><ul><ul><li>Easy setup </li></ul></ul><ul><ul><li>Stable </li></ul></ul><ul><ul><li>They support your bandwidth </li></ul></ul><ul><ul><li>May include ads from the host </li></ul></ul><ul><ul><li>May still support your ads </li></ul></ul><ul><li>YouTube </li></ul><ul><li>Blip.TV </li></ul>
  20. 20. Mogulus <ul><ul><li>Run your own online TV station </li></ul></ul><ul><ul><li>Show live video from a camera hooked up to a computer </li></ul></ul><ul><ul><li>Set up playlists of videos for Mogulus to play automatically </li></ul></ul>$0 Price tag: <ul><ul><li>Intermediate multimedia skills </li></ul></ul><ul><ul><li>Know how to embed code </li></ul></ul>Skills needed
  21. 21. Qik <ul><ul><li>Stream video live from a cell phone </li></ul></ul><ul><ul><li>Requires cell phone with data connection </li></ul></ul><ul><ul><li>Integrates with Mogulus </li></ul></ul>$0 Price tag: <ul><ul><li>Basic Web skills </li></ul></ul><ul><ul><li>Know how to embed code </li></ul></ul>Skills needed
  22. 22. Videos — making ‘em Software <ul><li>Built-in Software </li></ul><ul><ul><li>Windows Movie Maker [free] </li></ul></ul><ul><ul><li>iMovie [free] </li></ul></ul><ul><li>High-end Software </li></ul><ul><ul><li>Final Cut Pro [$1,299] </li></ul></ul><ul><ul><li>Avid NewsCutter [$2,495] </li></ul></ul>
  23. 23. Videos — shooting ‘em Camera <ul><ul><li>Microphone jack [ideal] </li></ul></ul><ul><ul><li>Connect to your computer </li></ul></ul><ul><ul><li>Mount on a tripod </li></ul></ul>Phone <ul><ul><li>Connect to your computer or have e-mail </li></ul></ul>Web cam <ul><ul><li>Pretty much anything works </li></ul></ul><ul><ul><li>You can hook your mic up to your computer </li></ul></ul>
  24. 24. Hands-on time Blogger, YouTube accounts Workshop resources <ul><ul><li>Site: http://www.blogger.com </li></ul></ul><ul><ul><li>User name: [email_address] </li></ul></ul><ul><ul><li>Password: newmedia </li></ul></ul><ul><ul><li>Site: http://digital.community-journalism.net </li></ul></ul><ul><ul><li>Go to: Workshops -> Materials -> New Media for the News Media, March 2009 </li></ul></ul>

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