Learn how to create measurable engagement before, during and long after an event using technology that powerfully socialises your content.

2. In 60 seconds...

4. So how can we add some extra magic? Lets make some social media magic

9. Creating an event specific website An event website allows you to pull together all social channels

10. Event specific Twitter profile By using #brandmax the organiser & delegates can track relevant content

11. YouTube channel almost live uploads Upload video content to a carefully branded channel ‘almost live’

12. Flickr live posting Flickr photography captures & broadcasts atmosphere & interaction live

13. Live video blogging Voxpops filmed on Flip cameras create instant compelling content

14. Live audio blogging Audio blogging creates instant audio content which can be easily shared

15. Live streaming Ustream broadcasts your event anywhere in the world as it happens

16. Live streaming Ustream broadcasts your event anywhere in the world as it happens

17. Sharing presentation content Slideshare is a brilliant way of sharing presentation content post-event

18. Live social media display Interactive screens powerfully display aggregated social content

19. Live social media display Interactive screens powerfully display aggregated social content

20. Example: Gatorade Social Media Mission Control PepsiCo listens to customers and responds in real time

21. Other examples

22. Social media can be measured PeerIndex measures authority, activity & audience

23. Social media can be measured Klout powerfully tracks amplification probability & true reach

24. Social media can be measured Twitalyzer offers dozens of ways to visualise your social media efforts

25. Case study: Smirnoff presents Sensation Mission: Use RFID technology to connect the event with the online world

26. Case study: Smirnoff presents Sensation An automatic check-in was posted to Facebook when guests arrived

27. Case study: Smirnoff presents Sensation Roaming brand ambassadors had tablets with integrated cameras

28. Case study: Smirnoff presents Sensation Guests could choose from a selection of pre-designed ‘wall posts’

29. Case study: Volkswagen: Twitter zoom campaign Real world outdoor GPS-enabled treasure hunt

30. Case study: Volkswagen: Twitter zoom campaign Mashup of Twitter, Google maps and real world prize locations http://bit.ly/twitzoom