In 60 seconds...
I’m going to take it for granted that you... <ul><li>Market   your event in an engaging way </li></ul><ul><li>Understand y...
So how can we add some extra magic? Lets make some social media magic
Social media amplification <ul><li>Live monitoring of social media channels at an event </li></ul><ul><li>Delving into the...
7 good reasons why amplification is a good idea <ul><li>Make your budget go further </li></ul><ul><li>Increase your event’...
Applications  <ul><li>Campaign launches & promotional events  </li></ul><ul><li>Product launches & experiential campaigns ...
Make it as easy as possible to interact  <ul><li>Provide good Wifi </li></ul><ul><li>Check mobile signals </li></ul><ul><l...
Creating an event specific website  An event website allows you to pull together all social channels
Event specific Twitter profile By using #brandmax the organiser & delegates can track relevant content
YouTube channel almost live uploads Upload video content to a carefully branded channel ‘almost live’
Flickr live posting Flickr photography captures & broadcasts atmosphere & interaction live
Live video blogging Voxpops  filmed on Flip cameras create instant compelling content
Live audio blogging Audio blogging creates instant audio content which can be easily shared
Live streaming  Ustream broadcasts your event anywhere in the world as it happens
Live streaming  Ustream broadcasts your event anywhere in the world as it happens
Sharing presentation content  Slideshare is a brilliant way of sharing presentation content post-event
Live social media display Interactive screens powerfully display aggregated social content
Live social media display Interactive screens powerfully display aggregated social content
Example: Gatorade Social Media Mission Control PepsiCo listens to customers and responds in real time
Other examples
Social media can be measured PeerIndex measures authority, activity & audience
Social media can be measured Klout  powerfully tracks amplification probability & true reach
Social media can be measured Twitalyzer offers dozens of ways to visualise your social media efforts
Case study: Smirnoff presents Sensation Mission: Use RFID technology to connect the event with the online world
Case study: Smirnoff presents Sensation An automatic check-in was posted to Facebook when guests arrived
Case study: Smirnoff presents Sensation Roaming brand ambassadors had tablets with integrated cameras
Case study: Smirnoff presents Sensation Guests could choose from a selection of pre-designed ‘wall posts’
Case study: Volkswagen: Twitter zoom campaign  Real world outdoor GPS-enabled treasure hunt
Case study: Volkswagen: Twitter zoom campaign  Mashup of Twitter, Google maps and real world prize locations http://bit.ly...
 
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BRAND MAX 22/09/11 Ramp it up - maximising events using realtime social technology

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Learn how to create measurable engagement before, during and long after an event using technology that powerfully socialises your content.

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BRAND MAX 22/09/11 Ramp it up - maximising events using realtime social technology

  1. 2. In 60 seconds...
  2. 3. I’m going to take it for granted that you... <ul><li>Market your event in an engaging way </li></ul><ul><li>Understand your audience </li></ul><ul><li>Provide all info in a timely manner </li></ul><ul><li>Ensure that your content is totally relevant </li></ul><ul><li>Honour delegates with great content, speakers, venues, food </li></ul>
  3. 4. So how can we add some extra magic? Lets make some social media magic
  4. 5. Social media amplification <ul><li>Live monitoring of social media channels at an event </li></ul><ul><li>Delving into the social conversation as it is happening </li></ul><ul><li>Rich media interaction between your event and your audience </li></ul><ul><li>Digital socially interactive signage </li></ul><ul><li>Real-time speaker sound-bite posting on social channels </li></ul><ul><li>Real-time Flickr photography capture, tagging and posting </li></ul><ul><li>Near real-time HD film capture and posting to YouTube </li></ul><ul><li>Live blogging </li></ul><ul><li>Live web-streaming </li></ul>Amplification is more than just making lots of noise
  5. 6. 7 good reasons why amplification is a good idea <ul><li>Make your budget go further </li></ul><ul><li>Increase your event’s attendance </li></ul><ul><li>Improve your event’s effectiveness </li></ul><ul><li>Expand your event’s reach </li></ul><ul><li>Content created will ensure your event has a lasting legacy </li></ul><ul><li>Library of digital & social content to help future marketing </li></ul><ul><li>Demonstrate measurable ROI </li></ul>
  6. 7. Applications <ul><li>Campaign launches & promotional events </li></ul><ul><li>Product launches & experiential campaigns </li></ul><ul><li>Award ceremonies </li></ul><ul><li>Conferences </li></ul><ul><li>Exhibitions </li></ul><ul><li>Concerts </li></ul><ul><li>For event organisers, venues and brands </li></ul><ul><li>For advertising, PR & marketing agencies </li></ul><ul><li>For anyone who wants to lead the social conversation </li></ul><ul><li>. </li></ul>
  7. 8. Make it as easy as possible to interact <ul><li>Provide good Wifi </li></ul><ul><li>Check mobile signals </li></ul><ul><li>Hold the conference rooms above ground </li></ul><ul><li>Promote the Hashtag </li></ul><ul><li>Inform the audience of speakers handles </li></ul><ul><li>Brief speakers beforehand for soundbites </li></ul><ul><li>Give your audience great content </li></ul>
  8. 9. Creating an event specific website An event website allows you to pull together all social channels
  9. 10. Event specific Twitter profile By using #brandmax the organiser & delegates can track relevant content
  10. 11. YouTube channel almost live uploads Upload video content to a carefully branded channel ‘almost live’
  11. 12. Flickr live posting Flickr photography captures & broadcasts atmosphere & interaction live
  12. 13. Live video blogging Voxpops filmed on Flip cameras create instant compelling content
  13. 14. Live audio blogging Audio blogging creates instant audio content which can be easily shared
  14. 15. Live streaming Ustream broadcasts your event anywhere in the world as it happens
  15. 16. Live streaming Ustream broadcasts your event anywhere in the world as it happens
  16. 17. Sharing presentation content Slideshare is a brilliant way of sharing presentation content post-event
  17. 18. Live social media display Interactive screens powerfully display aggregated social content
  18. 19. Live social media display Interactive screens powerfully display aggregated social content
  19. 20. Example: Gatorade Social Media Mission Control PepsiCo listens to customers and responds in real time
  20. 21. Other examples
  21. 22. Social media can be measured PeerIndex measures authority, activity & audience
  22. 23. Social media can be measured Klout powerfully tracks amplification probability & true reach
  23. 24. Social media can be measured Twitalyzer offers dozens of ways to visualise your social media efforts
  24. 25. Case study: Smirnoff presents Sensation Mission: Use RFID technology to connect the event with the online world
  25. 26. Case study: Smirnoff presents Sensation An automatic check-in was posted to Facebook when guests arrived
  26. 27. Case study: Smirnoff presents Sensation Roaming brand ambassadors had tablets with integrated cameras
  27. 28. Case study: Smirnoff presents Sensation Guests could choose from a selection of pre-designed ‘wall posts’
  28. 29. Case study: Volkswagen: Twitter zoom campaign Real world outdoor GPS-enabled treasure hunt
  29. 30. Case study: Volkswagen: Twitter zoom campaign Mashup of Twitter, Google maps and real world prize locations http://bit.ly/twitzoom

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