In this presentation, we review the details and high level networking infrastructure for delivering live video content to internal, remote and external audiences. When it comes to leveraging a local area network for delivering live streaming and where the cloud comes into play. Enjoy!

1. Live Streaming to Internal,
Remote and External
Locations
A PTZOptics Live Presentation

2. What you will find in this guide
1. High Level Networking Concepts
2. Working with Internal, Remote and External Audiences
3. How to manage your content and data for local, hosted and remote
production
4. Best practices for creating easily shareable, internal videos
5. The benefits of collaborative learning and improved knowledge sharing
6. Improving Company Wide Corporate Learning
7. Example Use Cases
a. Facebook Workplace
b. Slack
c. Google for Business

3. ISP → MODEM →
Router
Network SwitchNetwork Switch
Audio Visual VLAN Guest WiFi Hardwired Devices Internal WiFi
Cameras Other AV Devices Computers Printers Wireless Devices
BIG Picture Network Topology
Firewall

4. Content Delivery Locations
Internal Organization

5. Inside your network vs outside your network
Internal Organization
Internal video content versus
Publically available content.

6. Router / ISP
Network SwitchNetwork Switch
Audio Visual VLAN Guest WiFi Hardwired Devices Internal WiFi
Cameras Live Stream Encoder Computers Printers Wireless Devices
BIG Picture Network Topology
Firewall
Cloud Services
YouTube
Facebook,
Akamai

7. Cloud Based Delivery Method
Internal Organization
Cloud Services
YouTube
Facebook,
Akamai
All locations receive
video from the cloud.
Latency can be from 2-
60 seconds depending
on the public internet.

8. Hybrid Approach / Multicast LAN and Cloud
Service
Internal Organization
Cloud Services
YouTube
Facebook,
Akamai
All locations receive
video from the cloud.
Latency can be from 2-
60 seconds depending
on the network / public
internet.
LAN (Local Area
Network)

10. Creating a Plan
How often does your organization generate new
content or data via video?
It’s common for businesses to review data once a
week, month or once a quarter.
How can your message be presented in a way that
your organization can take action on?

11. Organize your Message
Organize your message. Do you
need to break out certain graphs
to show more detail?
What are the takeaways?
Consider the conclusions you are
going to draw during your
presentation. Is there supporting
media or physical objects that can
help tell your story?

12. Create Video
Video Production
Studio
Data / Video
Organization
Content Delivery /
Collaboration /
Engagement
Organization on Shared
Internal Network
Share & Collaborate
Do you have a video production studio?
Do you have an underutilized conference space?

13. Create Video
Video Production
Studio
Data / Video
Organization
Content Delivery /
Collaboration /
Engagement
Organization on Shared
Internal Network
Share & Collaborate
Small Business Layout - Google Drive & Slack or
even Dropbox

14. Media & Data Organization
Consider media organization.
Will the data and video
presentation be stored on a
shared drive such as Google
Drive or Microsoft SharePoint?
Perhaps you want to share
supporting documents or the
raw data for your team?

15. Call your team to action
Consider collaboration & call
to action items that push the
conversation forward.
Do you want to prompt
collaboration on Slack?
Do you want to request
feedback via email?

16. Create a workflow
Create a template for easy
video reproduction. Where is
your content coming from? Do
you need an intro video? Are
there supporting video assets
to help display your message?
Download our video asset
jump start kit here.

17. Ideas for Successful Video Production
Charts, Graphs and Powerpoint
presentations are great.
But try striking a balance
between charts/slides and real
products.
If you have an app, zoom into the
app and share the latest feature.
If you sell a product, zoom into
the product and share it’s look
and feel.
Actual Product
/ Real People
Data
Visualization

18. Engage the Audience
Consider ways to engage your
audience and increase viewer
retention.
How about hosting live trivia?
Share a leaderboard for sales
and/or other data...

19. Ideas for Successful Video Production
If you can make your
presentation entertaining it
will increase viewer
retention.
Consider striking a balance
between information and
entertainment.
EntertainingInformative

20. Understand your tools
1. Data Visualization
a. Excel
b. Google Sheets
2. Video Production
a. Live Video Production Software
b. Recorded Video Software
3. Hardware
a. Cameras
b. Microphones
c. Lights
4. Collaboration/Distribution
a. Microsoft Sharepoint
b. Google Drive
c. Slack
d. Facebook Workplace

21. Enhance Additional Benefits
1. Increase Transparency
2. Increase perceived access to CEO and/or other top executives
through video
3. Allows top executives to reach out to remote offices and remote
employees much more easily so they are now connected
4. Improving communication efficiency
5. Data organization benefits
6. Crowdsourcing of ideas
7. Community involvement
8. Immerses all levels and departments in company goals

22. Measuring the Pulse of your Business &
Results
Factual information can provide the basis for productive discussion and decision-making.
Once you have tracked your business data for a while you will be able to uncover patterns and
trends to predict the future.
Create a Scorecard. Reach the point where everyone in your organization has a number, a
meaningful, manageable measurable.
This will provide clear direction to your team and increase productivity.
Anything that is measured and watched is improved.

23. Bonus Tool!
The touch screen used here is a Windows
Tablet with an i5 processor.
We suggest running Panam Telestration or
NewTek Telestrator on to integrate the
telestration into your video production.
For our video we used vMix to create multi-
camera video production.

24. Sharing
Information
is Good for
Business

25. Interested in learning more?
Make your top executives look
professional by building a sharp looking
background that supports your brand.
Download our free guide to building an
in-house video production studio.
http://ptzoptics.com/landing/building-
a-studio.html