This document provides guidance on developing an effective business plan in 3 steps:
1) Begin with defining your target market and how you will become visible and credible to them.
2) Create goals and a plan to achieve them using your strengths and making yourself accountable. Rank your goals by importance.
3) Develop action steps for the next 90 days and weeks, prioritizing tasks by return on investment and time spent. Plan how you will spend your time each week and repurpose content for continued accountability.
19. How - Step 2
Goals Goals
Bottom Up
Top Down
Activities
Hours Hours
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20. How - Step 2
Goals
Top Down
Activities
Hours
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21. Motivating End Result Goals
• Generate $_____
• Obtain ___ new clients
• Expand relationship with _____
clients
• Bill ____ hours
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22. Detailed Action Goals
• Learn How to____
• Read ___
• Pro Bono Work on _____
• Speak at ____
• Write ___ articles and get them
published
• Contact ___ law school classmates
• Meet with ____ contacts
• Add ____ to my web page bio
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23. My 1999 Goals
• Originate $3 Million in business
• Speak at 6 construction industry meetings
• Visit 8 construction clients
• Write the second edition of my Transportation
Construction Claims Book
• Conduct 4 in-house client workshops
• Conduct 3 workshops on Innovative
Contracting
• Have a client roundtable meeting in Dallas
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24. Rank Your Goals
1. Originate $___ in business
2. Bill ___ hours
3. Obtain ___ new clients
4. Meet with __ contacts quarterly
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43. Prioritization Matrix
High Return / Low Investment High Return / High
Investment
Do first and do often
Break down into smaller
pieces
Low Return / Low Investment Low Return / High
Investment
Do when you have time
Say NO graciously!
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45. Plan Each Week
How You Spend Your Time Weekly
40.00
56.00
Sleep
Non-Case
Free
Case
10.00
How you spend
62.00 How you spend non-case
your free time time will determine the
determines the quality of your career
quality of your
life
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