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Collin County Bar Association Client Development 2014 and Beyond
The document outlines strategies for client development in 2014 and beyond, emphasizing the need for lawyers to adapt to changes in client expectations, technology, and competition. It advocates for a 'pull-tactic' approach, where lawyers attract clients by identifying their problems and providing creative solutions while enhancing visibility and credibility. Additionally, it discusses the importance of planning, effective communication, and utilizing both traditional and modern tools for reputation building.
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Collin County Bar Association Client Development 2014 and Beyond
- 1. Client Development for 2014and Beyond Cordell M. Parvin http://www.cordellparvin.com !1
- 2. What Can WeLearn From the Superbowl? !2
- 3. What Can WeLearn From the Superbowl? !3
- 4. Three Stories AboutTools !4
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- 9. Principles of ClientDevelopment Getting Hired Trust and Rapport Client Meetings Recommendations Relationships Reputation / Profile Credibility Visibility Weak Ties
- 10. Four Eras ofClient Development 1. Do Good Work 2. Unsolicited Contact 3. Websites / Branding !10
- 11. Traditional Lawyer ClientDevelopment “Push-Tactic” !11
- 12. Client Development HasChanged Clients Have More Choices, Less Time !12
- 13. Client Development HasChanged You Have Less Time !13
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- 18. Lawyer Client DevelopmentToday Today it’s who knows It’s not whatyou know, who you know, what you know !18
- 19. Client Development in2014 “Pull-Tactic” !19
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- 21. Client Development for2014 Identify Clients’ Problems, Opportunities and Changes !21
- 22. Client Development for2014 Draw Clients to You by Identifying Problems and Providing Creative Solutions !22
- 23. Client Development for2014 Become Visible & Credible to Target Market !23
- 24. Client Development for2014 Define Your Target Market !24
- 25. Client Development for2014 Decide What You Want Target Market to Hire You to Do? !25
- 26. Client Development for2014 Become Visible and Credible by Adding Value !26
- 27. Client Development for2014 Join, Lead, Speak Client Organizations !27
- 28. Client Development for2014 Determine Your Best Referral Sources !28
- 29. Client Development for2014 1. Create Valuable Content 2. Present/Write Well !29
- 30. Client Development for2014 3. Distribute Widely !30
- 31. Weak Tie Reach Strong-TieBuzz Weak-Tie Buzz !31
- 32. Weak Tie Buzz 2014 GeometricallyExpanded by Social Media !32
- 33. Planning: The FirstTool !33
- 34. Successful Lawyers Think Optimisticallyand Plan Purposefully!34
- 35. Why Have aPlan? Energy Time Most Important Resources !35
- 36. Why Have aPlan? !36
- 37. Planning: Step 1 Whatis an Incredibly Ambitious Goal That Will Energize You? !37
- 38. Planning: Step 2 Decideon How Many Hours to Invest 100 Administrative ___Client Development ___ Your Development !38
- 39. Planning: Step 2 Reputation/ Profile Relationship Building !39
- 40. Planning- Step 2 Createa Plan With Goals !40
- 41. Planning- Step 2 PlanUsing Your Strengths !41
- 42. Your 2014 Plan Develop YourAction Steps !42
- 43. Prioritization Matrix High Return/ Low Investment! High Return / High Investment! ! ! Do first and do often ! Break down into smaller pieces Low Return / Low Investment! Low Return / High Investment! ! ! Do when you have time Say NO graciously! !43
- 44. How to Executeon Your Plan Break Down to 90 Days Actions !44
- 45. How to Executeon Your Plan Identify, Plan and Schedule Activities Each Week !45
- 46. How to Executeon Your Plan Partner for Accountability !46
- 47. How to Executeon Your Plan Keith McMurdy Partner for Accountability !47
- 48. Reputation Building Become Visibleand Credible !48
- 49. Reputation Building: OldTools Website Bio Bar and Community Service Writing Speaking !49
- 50. Writing - OldTools !50
- 51. Writing - OldTools !51
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- 63. Speaking: Old StylePower Point Slides !63
- 64. Compliance Programs • Goal:self-policing and changing the corporate culture to include a commitment to ethics and compliance with civil and criminal laws. • Double-edged sword: if a crime is committed in the face of a compliance program, it may suggest that the company is not truly committed to changing its corporate culture.
- 65. Compliance Programs, continued •The compliance program must be designed to catch the most likely misconduct given the corporation's primary business. • Whether the program is adequately designed for maximum effectiveness in preventing and detecting wrongdoing by employees; • Whether corporate management is enforcing the program or is it tacitly encouraging or pressuring employees to engage in misconduct to achieve the business objectives; and • Investigators will interview rank-and-file employees to determine the effectiveness of and commitment to the ethics/ compliance program. • Is there an audit function so that the corporation can determine its effectiveness?
- 66. NNew Style Power Point/KeynoteSlides !66
- 67. The Internet How hasthe internet changed client development? !67
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- 69. Wine and SocialMedia Guru Gary Vaynerchuk !69
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- 71. How to Makethe Internet Work Find and Distribute Valuable Content !71
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- 73. Third Essential Point 3.Use Internet for Wide Distribution !73
- 74. Think Outside theBox !74
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- 80. What Are YouGoing to Do Now? !80
- 81. What Now? Plan withGoals Accountability Become Visible and Credible Use New and Old Tools Repeat Above !81
- 82. Client Development for 2014and Beyond Cordell M. Parvin http://www.cordellparvin.com !82