The Most Critical Foundations to Your Business's Success - Your Vision, Mission, and Values

business foundations
YOUR VISION, MISSION, AND VALUES

THE KEY COMPONENTS TO YOUR COMPANY’S GROWTH & SUCCESS

Your most important structural components
LEQUIRE BUSINESS CONSULTING (LEQUIRECONSULTING.COM) BUSINESS FOUNDATIONS 2 • 32

FOUNDATIONAL ELEMENTS

YOUR COMPANY’S base structure
Sometimes not the most visible elements, these items
‣ VISION are the DNA of your company. Without them, you are
‣ MISSION a shaky structure subject to manipulation by
environmental factors.
‣ VALUES
Do NOT underestimate their importance. Could you
imagine the United States without a Constitution? It’s
the same principle.


START WITH VISION

Leadership is vision
A leader has the vision and conviction that
a dream can be achieved. He inspires the
power and energy to get it done.

Ralph Lauren

GIVE YOUR COMPANY CLEAR DIRECTION

vision INTRO

Your vision is the blueprint of where you want your
company to be. It is a descriptive picture that has a
long-term perspective, focuses on the future, and
serves as a source of inspiration.


BASIC COMPONENTS OF A VISION STATEMENT

vision elements
Address the key ingredients of who you serve, what
‣ WHO you serve them, and why you do what you do.
‣ WHAT
Make it pop by integrating some of your culture.
‣ WHY
Keep it short & sweet - no more than three sentences.
‣ CULTURE


Visionaries - Companies built on vision

VISIONARIES

Khan ACADEMY
A free world-class
education for anyone
anywhere.


VISIONARIES

WHole Foods
Whole Foods, Whole People,
Whole Planet.
the full vision appears in their Declaration of Independence


VISIONARIES

Amazon.com
Our vision is to be earth's most customer
centric company; to build a place where
people can come to find and discover
anything they might want to buy online.

mission statement - your roadmap

THE MISSION IS WHAT BRINGS ABOUT YOUR VISION

Making the vision real is your mission
The only way to predict the future is to
have the power to shape it

Eric Hofer

HOW YOU WILL REALIZE YOUR VISION

MISSION INTRO
Your vision is the detail on how you intend to get from
where you are now to where you want to be in your
vision. It’s focused on the present, and it speaks to
speciﬁc, actionable goals.

http://www.flickr.com/photos/72213316@N00/6806925270/


BASIC COMPONENTS OF A MISSION STATEMENT

MISSION elements
Provide some high level detail on how you currently
aim to realize your vision.
‣ What
‣ How The vision is a lofty, un-ending goal. What are some
things you do to work towards that every day?
‣ Specific
Your mission may change, as your company
‣ Revisit undoubtedly will. You may have to revise it
periodically.


Mission Driven Companies
http://www.designingachampion.com/2012/02/14/the-fork-in-the-road/


MISSION DRIVEN COMPANIES

Tom’s shoes
With every pair purchased, TOMS
will give a pair of new shoes to a
child in need. One for One.



google
Google’s mission is to organize the world’s
information and make it universally
accessible and useful.



St. Jude’s Children’s Research hospital
The mission of St. Jude Children’s Research Hospital is to advance
cures, and means of prevention, for pediatric catastrophic diseases
through research and treatment. Consistent with the vision of our
founder Danny Thomas, no child is denied treatment based on race,
religion or a family's ability to pay.


Core Values
http://www.hqda.army.mil/rio/USConstitution-A.htm


VALUES GO BEYOND GUIDANCE AND CREATIVE CONSTRAINTS

ACTUALIZE YOUR vision
Happiness is that state of consciousness
which proceeds from the achievement of
one's values.

AYN RAND

THE BINDING THREADS OF YOUR COMPANY

Core values INTRO
Much like the US Constitution, the core values
represent the fundamental ideals of a company. It
creates a sense of culture. It is the ultimate test of all
company decisions. It binds the company together in
the face of adversity and change.

http://coxwood.com/about/values/


HOW TO SET YOUR COMPANY’S VALUES

VALUES PROCESS
What do you and the leaders of your organization
‣ ALIGN W/VISION + MISSION value the most in your company?
‣ LIST, RANK
Length does not matter so much here. It’s about
‣ keep short? creative constraints, guiding principles, and a “bill of
rights” your company will adhere to in all situations.
‣ live your values
Most importantly, will you actually practice what you
preach? Values are worthless if they are not practiced
by your company’s leaders.


Value driven companies
http://en.wikipedia.org/wiki/File:Mount_Rushmore_National_Memorial.jpg


VALUE DRIVEN COMPANIES

zappos
1. Deliver Wow Through Service 6. Build Open And Honest
2. Embrace And Drive Change Relationships With Communication
3. Create Fun And A Little Weirdness 7. Build A Positive Team And Family
4. Be Adventurous, Creative And Spirit
Open-Minded 8. Do More With Less
5. Pursue Growth And Learning 9. Be Passionate And Determined
10. Be Humble



skoll foundation
The following core values inform our mission and guide our actions:
• Leverage: We seek leverage to achieve “a whole lot of good” from our investment of time and
resources
• Respect: We respect the individual and the power of community.
• Responsibility: Individually and collectively, we embrace a profound sense of responsibility.
• Tough-Minded Optimism: We are disciplined, rigorous and hopeful.
• Innovation: Inspired by the social entrepreneurs we serve, we challenge ourselves to innovate
as well.



STONEYFIELD ORGANIC
• Healthy food. We will craft and offer the most delicious and nourishing organic yogurts and dairy
products.
• Healthy people. We will enhance the health and well-being of our consumers and colleagues.
• Healthy planet. We will help protect and restore the planet and promote the viability of family
farms.
• Healthy business. We will prove that healthy profits and a healthy planet are not in conflict and
that, in fact, dedication to health and sustainability enhances shareholder value. We believe that
business must lead the way to a more sustainable future.


TIE IT ALL TOGETHER

THE BIG PICTURE
Do you need all these things? Not necessarily. But,
ask yourself this - do you know of any recognized,
growing, and/or successful companies without at
least one of these items?

Don’t leave your company’s future to chance. Paint a
picture of where you want to be, how you want to get
there, and what makes you different (what you value).
It will pay huge dividends to you, your customers, and
your employees.


PLEASE VISIT OUR WEBSITE

Lequire THANK YOU
new projects and customers
makes us HAPPY.


THE VISION STATEMENT

LEQUIRE’S VISION
LEVEL THE PLAYING FIELD BETWEEN
startups, SMALL BUSINESSES, AND
LARGE.


THE MISSION STATEMENT

LEQUIRE’S MISSION
OUR mission is TO PARTNER WITH AND GROW
SMALL BUSINESSES and startups BY
PROVIDING EXCEPTIONAL INFORMATION,
CONTENT, AND CONSULTING SERVICES.

CORE VALUES

LEQUIRE’S CORE VALUES
• UNPARALLELED QUALITY. FIRST AND FOREMOST, We WILL OFFER PRODUCTS AND SERVICES THAT DELIVER QUALITY
BEYOND OUR CUSTOMER’S EXPECTATIONS.
• HAPPY CUSTOMERS. WE WILL ENDEAVOR TO DELIGHT OUR CUSTOMERS EVERY TIME, NO MATTER WHAT, WITH
WHATEVER IT TAKES.
• HAPPY, Healthy PEOPLE. OUR COMPANY IS BUILT UPON OUR PEOPLE, OUR STAFF IS OUR GREATEST ASSET. WE WILL
NOURISH, ENRICH, AND DEVELOP OUR PEOPLE TO REALIZE OUR MISSION.
• SOCIAL AND ENVIRONMENTAL RESPONSIBILITY. IN EVERY INTERACTION AND IN EVERY PLACE, WE WILL LEAVE IT
BETTER OFF THAN WHEN WE ARRIVED.


WHO IS LEQUIRE?

JOSH LEQUIRE

I’m a husband, father, and business guy. I love helping
awesome companies grow. Call or write me any time
at josh@lequireconsulting.com or +1 (704) 266-0236.


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