Download to read offline
Uploaded byCordell Parvin
Bloggers Bootcamp for Lawyers
This document provides best practices for successful blogging. It discusses targeting three distinct audiences with blogs: readers/clients, social media, and search engines. Blog posts should have a clear purpose and answer why the reader should care and what their takeaway will be. Posts need essential elements like a magnetic headline, opening with impact, using bullet points and subheads, and telling a story. Frequent, consistent posting on topics found from your work or alerts helps build an audience. Sharing content on multiple platforms within 24 hours of posting boosts reach. Authenticity and a unique voice also help connect with readers.
Law◦
More Related Content
Similar to Bloggers Bootcamp for Lawyers
Bloggers Bootcamp for Lawyers
- 1. 1 Best Practices for SuccessfulBlogging Cordell M. Parvin http://www.cordellparvin.com
- 2. 11 What is aBlog Your Blog is a Conversation with Your Reader 2
- 3. Three Distinct Audiences 3 Readersare Clients/Potential Clients
- 4. 4 Social Media Shares ThreeDistinct Audiences
- 5. 5 Search Engines Three DistinctAudiences
- 6. 4 Blog With Purpose Whois Your Intended Reader? 6
- 7. Blog With Purpose WhyShould Your Reader Care? 7
- 8.
- 9. 6 Blog With Purpose Whatis the Reader Take Away? 9
- 10. 7 Blog With Purpose 10 WhatDo You Want Reader to Think of You and Your Law Firm?
- 11. 17 Your Reader Skims -High % Never Get to End 11
- 12.
- 13. 13 Your Potential ClientsWant More Your Reader
- 14. Blog Post Needs EssentialIngredients 14
- 15. Blog Post Needs MagneticHeadline 15
- 16.
- 17.
- 18.
- 19.
- 20.
- 21.
- 22. Blog Post Needs OpenWith a Bang 22
- 23. Open With aBang 23 Question
- 24. 24 Open With aBang Share Anecdote
- 25. 4545 Two Most ImportantWords You Because Persuasive Words 25
- 26. Blog Post Needs GoodSentences 26
- 27. 27 PromiseBrevity Readable COPY Blog Post Needs KillerBullet Points / Lists
- 28. 28 Killer Bullet Points/ Lists . . . . . .
- 29. 29 Blog Post Needs ExquisiteSubheads
- 30.
- 31.
- 32.
- 33.
- 34. Blog Post Needs Tella Story
- 35.
- 36.
- 37. Blog Post Needs InternalCliffhangers
- 38.
- 39.
- 40.
- 41.
- 42.
- 43.
- 44.
- 45. Blog Post Needs Closein Style
- 46.
- 47.
- 48.
- 49.
- 50. Blog Post Needs BeAuthentic
- 51. 51 Be Authentic Show SomeEmotion
- 52.
- 53.
- 54.
- 55. High Concept Blogging UniquePerspective 55
- 56. High Concept Blogging YourVoice - Connect with Your Readers 56
- 57.
- 59.
- 60.
- 61.
- 62.
- 63. 63 Post Regularly andConsistently
- 64. 8 Blog Topics How DoYou Pick the Topic? 64
- 65. 9 Blog Topics Problems, Opportunities,Changes 65
- 66.
- 67. 11 Sources to FindTopics Your Billable Work 67
- 68. 1212 Sources to FindTopics-Flipboard
- 69. 1313 Sources to FindTopics-Zite
- 70. 1 Sources to FindTopics-Google Alerts 70
- 71. 44 Get Clients /Referral Sources Guest Post Guest Post 71
- 72.
- 73.
- 74. 47 Your own! Sources forImages 74
- 75.
- 76.
- 77. 53 Boost Content Within First24 Hours
- 78.
- 79.
- 80.
- 81.
- 82.
- 83.
- 84.
- 85. Share Make it Easyto Print 85
- 86. For More Information 86 Availableon Slideshare or iTunes
- 87.