The document discusses the importance of changing behaviors when real change is needed. Experts note that 90% of health care costs are due to preventable lifestyle behaviors like smoking, drinking, diet, and exercise. However, people are unlikely to change, even when their lives depend on it. The same resistance to change exists in businesses and with CEOs. Developing an effective plan is important for career success, as it helps prioritize goals and tasks to focus time and energy on high-return activities.