This document discusses how to gain legal clients through building trust, rapport, and relationships. It emphasizes that traditional "selling" skills do not apply, as clients now expect more engagement and want to pay less. Lawyers should identify problems, add value, ask questions to understand the client, and collaborate rather than dictate solutions. Building long-term relationships over time through friendliness, empathy, and realness is key. Gaining trust involves asking the right questions and listening intently to understand the client's unique situation and needs. The focus should be on helping clients rather than always trying to aggressively close the sale.