3. G
e
t
t
i
n
g
H
i Getting Hired
r
e Trust and Rapport
d
in Client Meetings
a
Recommendations
n
u
t
s Relationships Weak Ties
h
e
l Credibility
l
Visibility
25. Why Use Social Media
Levels Playing Field For
Younger Lawyers 25
26. Why Use Social Media
A Tool To Show You Are the Expert
26
27. Lizzette Zubey-Asst. GC Microchip
“We are looking for
counsel that knows our
industry, our business
and is an expert in the
niche area we need help
in. Cost is an
afterthought.”
27
46. How to Make Social Media Work
Customer Plus-Delta
Napsterize Knowledge
Build the Buzz
Create Community
Make Bite-Size Chunks
Create a Cause
Create Client Evangelists
46
84. Social Media Ethics
the Commission concluded that no new restrictions are necessary in this area, but
that lawyers would benefit from more guidance on how to use new client
development tools in a manner that is consistent with the profession’s core values.
84