Personal branding expert Kaitlin Zhang teaches you the 10 questions you must ask before making your website and the essential elements of your website. @KaitlinZhang
www.ovalbranding.com
The document provides tips for generating leads from a website by focusing on user conversions. It discusses understanding website users and their needs at different stages. Key recommendations include identifying user demographics, showing value to the user to gain their trust, using clear and targeted calls to action, and measuring what conversion strategies work best through analytics to improve the user experience.
Now that you've invested in building your website and created content that users will find helpful, are you getting the traffic you expected? Generally, building traffic is inexpensive, however, it does take some time and effort on your part. In this webinar, we will discuss different ways to build traffic to your site; including SEO, PPC, Social Media, Blogging, and more.
Generating Leads from Research-Oriented B2B BuyersHall_
The document provides tips for generating leads from research-oriented B2B buyers by understanding website users and turning traffic into sales leads. It discusses knowing users' problems and questions, addressing fears about wasting time or money, showing value, answering questions, providing testimonials, tracking conversions and using analytics to improve the user experience and ask for contact information at the right time.
This document outlines 10 takeaways for online success from a presentation. It discusses interacting with prospects on social media by listening, providing value, and establishing expertise. It also covers developing a web strategy with goals and metrics, understanding users with analytics, optimizing content and pages for search engines using keywords, titles, and headings, and continually updating websites with new content. The document provides contacts and encourages participants to provide feedback to help improve future sessions.
How to Create Quality Web Content and Why it is ImportantHall_
Keeping your website fresh with new content is important for both SEO and maintaining a loyal audience. It can be hard enough to consistently provide current information, let alone the quality information that your visitors are looking for. This webinar will explain the importance of fresh content and will give tips on how you can create it in a way that will keep visitors coming back for more.
Presentation on Review Management focusing on Google Reviews. With a focus on building content and requesting reviews of your customer database.
Essential Marketing and Public Relations strategy as we are all being reviewed on several different platforms.
This document provides an overview of social media and guidelines for businesses on engaging with social media. It discusses why social media is important for marketing, how to define goals and strategy, and how to measure results. Key social media platforms like blogs, Twitter, Facebook, LinkedIn and YouTube are explained. Tips are provided on content creation, community engagement, and using analytics to track performance. The objectives are to help businesses decide if they should use social media and how to do so effectively and efficiently.
The Extreme Website Makeover Webinar! Exclusively for ACT! Certified Consult...Hall_
We take an ACT! Certified Consultant website and showing how we transform a site that could use some work to one that drives traffic and starts conversations.
We'll talk about what works and what doesn't work, and show how to leverage the resources offered by the ACT! Product Marketing team to captivate visitors.
Bring your questions - we'll have ample time to talk through the process and answer your questions about web design.
The document provides tips for generating leads from a website by focusing on user conversions. It discusses understanding website users and their needs at different stages. Key recommendations include identifying user demographics, showing value to the user to gain their trust, using clear and targeted calls to action, and measuring what conversion strategies work best through analytics to improve the user experience.
Now that you've invested in building your website and created content that users will find helpful, are you getting the traffic you expected? Generally, building traffic is inexpensive, however, it does take some time and effort on your part. In this webinar, we will discuss different ways to build traffic to your site; including SEO, PPC, Social Media, Blogging, and more.
Generating Leads from Research-Oriented B2B BuyersHall_
The document provides tips for generating leads from research-oriented B2B buyers by understanding website users and turning traffic into sales leads. It discusses knowing users' problems and questions, addressing fears about wasting time or money, showing value, answering questions, providing testimonials, tracking conversions and using analytics to improve the user experience and ask for contact information at the right time.
This document outlines 10 takeaways for online success from a presentation. It discusses interacting with prospects on social media by listening, providing value, and establishing expertise. It also covers developing a web strategy with goals and metrics, understanding users with analytics, optimizing content and pages for search engines using keywords, titles, and headings, and continually updating websites with new content. The document provides contacts and encourages participants to provide feedback to help improve future sessions.
How to Create Quality Web Content and Why it is ImportantHall_
Keeping your website fresh with new content is important for both SEO and maintaining a loyal audience. It can be hard enough to consistently provide current information, let alone the quality information that your visitors are looking for. This webinar will explain the importance of fresh content and will give tips on how you can create it in a way that will keep visitors coming back for more.
Presentation on Review Management focusing on Google Reviews. With a focus on building content and requesting reviews of your customer database.
Essential Marketing and Public Relations strategy as we are all being reviewed on several different platforms.
This document provides an overview of social media and guidelines for businesses on engaging with social media. It discusses why social media is important for marketing, how to define goals and strategy, and how to measure results. Key social media platforms like blogs, Twitter, Facebook, LinkedIn and YouTube are explained. Tips are provided on content creation, community engagement, and using analytics to track performance. The objectives are to help businesses decide if they should use social media and how to do so effectively and efficiently.
The Extreme Website Makeover Webinar! Exclusively for ACT! Certified Consult...Hall_
We take an ACT! Certified Consultant website and showing how we transform a site that could use some work to one that drives traffic and starts conversations.
We'll talk about what works and what doesn't work, and show how to leverage the resources offered by the ACT! Product Marketing team to captivate visitors.
Bring your questions - we'll have ample time to talk through the process and answer your questions about web design.
The document discusses how to measure the success of a website by setting goals and tracking key performance indicators. It recommends setting measurable goals around metrics like sales, leads, and conversions. The document also emphasizes the importance of regularly monitoring website traffic and analytics to see how performance aligns with goals, and using insights to optimize the user experience and marketing strategies.
10 tips are provided for local businesses to manage their online reputation: 1) Google your business to find online mentions and reviews; 2) Proactively respond to negative reviews and address any issues; 3) Blog regularly to push down negative content and fill search results; 4) Publish press releases for fresh, positive content; 5) Engage on social media which Google values highly; 6) Join industry forums to provide expertise; 7) Optimize your online presence through search engine optimization; 8) Consider comments carefully before posting online; 9) Use photos of your business, products, and employees online; 10) Purchase related domains with your business name to expand your online presence.
Take Control of Your Website: Putting Wordpress to Work for You Hall_
This document discusses the benefits of using WordPress to create and manage a website or blog. It outlines how WordPress allows for easy updates and customization without needing web development expertise. The document provides tips on setting goals for content creation, how much content is needed, and plugins that can help make the site more functional and improve search engine optimization. Overall, it recommends WordPress as an inexpensive and easy to use solution for powering a website or blog.
The document discusses why social media is important for businesses and provides tips for an effective social media strategy. It emphasizes that social media should be treated as a business tool rather than a short term fix. It also stresses the importance of having a clear plan, measuring results, listening to customers, dedicating sufficient time and resources, and creating valuable content.
LinkedIn, the business orientated social networking site, can be a powerful tool for marketing your business and building your online reputation. In this webinar we will discuss how to use LInkedIn Answers to establish you and your business as an expert in your industry, how to generate leads from LinkedIn Answers, how to coordinate your online marketing efforts and some tips and tricks to use LinkedIn Answers effectively as a marketing tool.
Joomla Day Austin Texas 2011 - Part 1 features Jen Kramer, Cory Webb, Andy Miller and Kyle Ledbetter presenting Joomla site planning and template design
Optimize the Most Important Pages on Your WebsiteHall_
We all know that your home page is usually the most visited page on your website, but some people are unaware of how many people are visiting your About Us page. Are you missing opportunities by not thinking strategically about your About Us page? Most websites also have a Contact Us page, is yours as effective as it can be? In this presentation we discussed the three most visited pages on your website: your homepage, about us page, and contact us page and how to best optimize them for usability, conversions, and building relationships.
The document discusses how to build a brand on LinkedIn. It provides an overview of LinkedIn and its features, including that it has over 90 million members. It then discusses setting up a profile, connecting with others, joining groups, and creating a company page. It emphasizes keywords, engagement, and providing value over direct selling. The presentation encourages using LinkedIn to invite connections, answer questions, and join groups to build a strong LinkedIn brand.
This document provides a checklist for getting started with mobile marketing. It discusses the importance of mobile, best practices for mobile design such as simplicity and thumb friendliness, optimization tactics like speed and redirects, and tips for testing and analyzing mobile performance. The document encourages businesses to understand differing mobile and desktop user needs and goals to provide the best experience.
The document outlines tips and strategies for becoming an expert at Twitter marketing. It discusses the basics of Twitter, including how to build a following and profile. Sample schedules are provided along with case studies and 9 tips for success, such as connecting with real people, staying organized with lists, and capitalizing on trending topics. Additional resources are included for local online marketing strategies through search, social media, mobile, email, advertising and PR.
Facebook for Real Estate is one of the most difficult topics for agents to understand. YouSocial has created a simple and easy to understand way to attract and convert leads on Facebook.
Paid advertising, SEO, and social media strategies are discussed. Key points include:
- Google AdWords allows paid search, display, and remarketing ads. Higher click-through rates lower costs. Landing pages must match ads.
- Facebook ads focus on likes, clicks, or conversions. Targeting uses demographics and custom audiences.
- SEO involves research, content marketing through many formats, and link building from sources like bloggers, customers, and forums. Social interactions can positively impact search rankings.
- Social media like Google+, Twitter, and Facebook can promote content and build links and authority when used strategically for PR.
Masters of Marketing -- Techniques to Make Your Website More EffectiveDarmini Kara
In today’s Masters of Marketing Webinar, Website Coordinator Amanda Oldham discussed the different techniques you can use to make your insurance agency website more effective.
Presentation on the changes with Facebook Pages to Timeline Format. I talk about the new dimensions, the different types of posts and most importantly about your cover image. Use this to help ROCK your Facebook Marketing :)
Got questions, Join me at http://facebook.com/socialmediagal
The document provides tips and strategies for using Facebook effectively as a business. It discusses how Facebook can help businesses get found online, engage with customers, build communities, and promote other content. Some key points covered include the power of the network effect, using Facebook for marketing and sales, goals for business pages, best practices for page setup and content creation, and leveraging Facebook ads.
Is a blog a worthwhile strategic marketing investment for your company or a waste of time? Find out what your should know about blogs in order to make the most of the technology, and how to avoid common pitfalls of newbie bloggers.
Presented by Fred Greenhalgh of Hall Web Services.
This document provides an overview of using Facebook for business purposes. It discusses setting up a Facebook business page, adding apps and tabs, managing posts and permissions, using Facebook ads, and setting up ecommerce through apps like Payvment. The presentation encourages businesses to claim their Facebook page to connect with customers and promote their brand through regular posting and paid advertising on the platform. It also offers consultation services to help businesses set up and manage their Facebook presence.
Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketin...Darmini Kara
This document summarizes a webinar about combining paid search and SEO in an agency's marketing strategy. It discusses how paid search can attract qualified leads through targeted keyword campaigns, while SEO builds long-term organic search visibility through high-quality content and links. The document recommends determining a website strategy, optimizing for search, then supplementing SEO with paid search campaigns to bring in extra traffic as organic rankings improve. This combination can exponentially increase search visibility and attract more prospects.
Facebook one of the best social media platform
Facebook Business Page can help to grow your business,business identity, brand yourself and increase your business impression on popularity.I am a Social media, Shopify and SEO Expert
I will create a professional Facebook business page based your requirement
This document provides an overview of building and promoting a small business website. It discusses planning an effective site structure and content, including key pages, calls to action, and engaging content. The document also covers designing an optimized homepage with clear messaging and navigation. Lastly, it discusses both organic and paid promotion strategies, such as social media, blogging, SEO, pay-per-click ads, and other online advertising. The goal is to help small businesses create a website that attracts visitors and converts them into leads and customers.
The document discusses how to measure the success of a website by setting goals and tracking key performance indicators. It recommends setting measurable goals around metrics like sales, leads, and conversions. The document also emphasizes the importance of regularly monitoring website traffic and analytics to see how performance aligns with goals, and using insights to optimize the user experience and marketing strategies.
10 tips are provided for local businesses to manage their online reputation: 1) Google your business to find online mentions and reviews; 2) Proactively respond to negative reviews and address any issues; 3) Blog regularly to push down negative content and fill search results; 4) Publish press releases for fresh, positive content; 5) Engage on social media which Google values highly; 6) Join industry forums to provide expertise; 7) Optimize your online presence through search engine optimization; 8) Consider comments carefully before posting online; 9) Use photos of your business, products, and employees online; 10) Purchase related domains with your business name to expand your online presence.
Take Control of Your Website: Putting Wordpress to Work for You Hall_
This document discusses the benefits of using WordPress to create and manage a website or blog. It outlines how WordPress allows for easy updates and customization without needing web development expertise. The document provides tips on setting goals for content creation, how much content is needed, and plugins that can help make the site more functional and improve search engine optimization. Overall, it recommends WordPress as an inexpensive and easy to use solution for powering a website or blog.
The document discusses why social media is important for businesses and provides tips for an effective social media strategy. It emphasizes that social media should be treated as a business tool rather than a short term fix. It also stresses the importance of having a clear plan, measuring results, listening to customers, dedicating sufficient time and resources, and creating valuable content.
LinkedIn, the business orientated social networking site, can be a powerful tool for marketing your business and building your online reputation. In this webinar we will discuss how to use LInkedIn Answers to establish you and your business as an expert in your industry, how to generate leads from LinkedIn Answers, how to coordinate your online marketing efforts and some tips and tricks to use LinkedIn Answers effectively as a marketing tool.
Joomla Day Austin Texas 2011 - Part 1 features Jen Kramer, Cory Webb, Andy Miller and Kyle Ledbetter presenting Joomla site planning and template design
Optimize the Most Important Pages on Your WebsiteHall_
We all know that your home page is usually the most visited page on your website, but some people are unaware of how many people are visiting your About Us page. Are you missing opportunities by not thinking strategically about your About Us page? Most websites also have a Contact Us page, is yours as effective as it can be? In this presentation we discussed the three most visited pages on your website: your homepage, about us page, and contact us page and how to best optimize them for usability, conversions, and building relationships.
The document discusses how to build a brand on LinkedIn. It provides an overview of LinkedIn and its features, including that it has over 90 million members. It then discusses setting up a profile, connecting with others, joining groups, and creating a company page. It emphasizes keywords, engagement, and providing value over direct selling. The presentation encourages using LinkedIn to invite connections, answer questions, and join groups to build a strong LinkedIn brand.
This document provides a checklist for getting started with mobile marketing. It discusses the importance of mobile, best practices for mobile design such as simplicity and thumb friendliness, optimization tactics like speed and redirects, and tips for testing and analyzing mobile performance. The document encourages businesses to understand differing mobile and desktop user needs and goals to provide the best experience.
The document outlines tips and strategies for becoming an expert at Twitter marketing. It discusses the basics of Twitter, including how to build a following and profile. Sample schedules are provided along with case studies and 9 tips for success, such as connecting with real people, staying organized with lists, and capitalizing on trending topics. Additional resources are included for local online marketing strategies through search, social media, mobile, email, advertising and PR.
Facebook for Real Estate is one of the most difficult topics for agents to understand. YouSocial has created a simple and easy to understand way to attract and convert leads on Facebook.
Paid advertising, SEO, and social media strategies are discussed. Key points include:
- Google AdWords allows paid search, display, and remarketing ads. Higher click-through rates lower costs. Landing pages must match ads.
- Facebook ads focus on likes, clicks, or conversions. Targeting uses demographics and custom audiences.
- SEO involves research, content marketing through many formats, and link building from sources like bloggers, customers, and forums. Social interactions can positively impact search rankings.
- Social media like Google+, Twitter, and Facebook can promote content and build links and authority when used strategically for PR.
Masters of Marketing -- Techniques to Make Your Website More EffectiveDarmini Kara
In today’s Masters of Marketing Webinar, Website Coordinator Amanda Oldham discussed the different techniques you can use to make your insurance agency website more effective.
Presentation on the changes with Facebook Pages to Timeline Format. I talk about the new dimensions, the different types of posts and most importantly about your cover image. Use this to help ROCK your Facebook Marketing :)
Got questions, Join me at http://facebook.com/socialmediagal
The document provides tips and strategies for using Facebook effectively as a business. It discusses how Facebook can help businesses get found online, engage with customers, build communities, and promote other content. Some key points covered include the power of the network effect, using Facebook for marketing and sales, goals for business pages, best practices for page setup and content creation, and leveraging Facebook ads.
Is a blog a worthwhile strategic marketing investment for your company or a waste of time? Find out what your should know about blogs in order to make the most of the technology, and how to avoid common pitfalls of newbie bloggers.
Presented by Fred Greenhalgh of Hall Web Services.
This document provides an overview of using Facebook for business purposes. It discusses setting up a Facebook business page, adding apps and tabs, managing posts and permissions, using Facebook ads, and setting up ecommerce through apps like Payvment. The presentation encourages businesses to claim their Facebook page to connect with customers and promote their brand through regular posting and paid advertising on the platform. It also offers consultation services to help businesses set up and manage their Facebook presence.
Masters of Marketing -- Combining Paid Search and SEO in Your Agency Marketin...Darmini Kara
This document summarizes a webinar about combining paid search and SEO in an agency's marketing strategy. It discusses how paid search can attract qualified leads through targeted keyword campaigns, while SEO builds long-term organic search visibility through high-quality content and links. The document recommends determining a website strategy, optimizing for search, then supplementing SEO with paid search campaigns to bring in extra traffic as organic rankings improve. This combination can exponentially increase search visibility and attract more prospects.
Facebook one of the best social media platform
Facebook Business Page can help to grow your business,business identity, brand yourself and increase your business impression on popularity.I am a Social media, Shopify and SEO Expert
I will create a professional Facebook business page based your requirement
This document provides an overview of building and promoting a small business website. It discusses planning an effective site structure and content, including key pages, calls to action, and engaging content. The document also covers designing an optimized homepage with clear messaging and navigation. Lastly, it discusses both organic and paid promotion strategies, such as social media, blogging, SEO, pay-per-click ads, and other online advertising. The goal is to help small businesses create a website that attracts visitors and converts them into leads and customers.
The document provides tips for optimizing websites to maximize lead generation. It recommends focusing content on buyer personas, publishing content like blogs rather than advertising, and optimizing sites for search engines by using keywords and building authoritative backlinks. The presenters are from SiteTuners and HubSpot and promote their conversion optimization and inbound marketing services. They emphasize thinking like publishers rather than marketers and focusing on needs and value rather than hassle and cost.
This document discusses search engine optimization (SEO) and its importance for small businesses. It defines SEO as building a website that speaks not only to humans but to search engines by properly categorizing content to fit with search algorithms. The document outlines several key on-page optimization factors that determine how well a site ranks, including titles, links, content, and meta descriptions. It also discusses the importance of measuring SEO success and provides tips for basic SEO essentials and link building.
In the old days, linking was easy - pay for a listing with hundreds of affiliate sites and it would boost your PageRank. Link building isn't so simple anymore. Instead, link building is really part of online PR. Search engines only care about links from sites that matter, and we'll teach you how to get them through the use of quality press releases, social media sites, guest blogging, article marketing and more.
www.MarketMyMovie.com
Internet film marketing and distribution seminar taught by Allen Chou, President of Passion River Films on 3/19/09 at Ralphie Boy Studios, NYC. For more tips on DVD distribution and info on the next film distribution and movie marketing class, join the newsletter at: www.MarketMyMovie.com
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Stacy Sutton Williams
The rules for both SEO (search engine optimization) and paid search advertising keep changing. But in some cases, what's old is new again - content is more critical than ever! That means PR professionals are uniquely suited to leverage search marketing strategies and squeeze more benefits out of PR tactics. Join PRSA Georgia and seminar leader Stacy Williams, founder and president of Atlanta-based Prominent Placement, to get caught up on the latest in SEM and get prepared to implement strategically sound and measurable SEM strategies in 2014.
You will:
- Learn how to determine what types of content and topics your audiences are looking for; then, create it and make it easy to be found online.
- Find out how social engagement benefits SEO, and how to effectively use keywords in hashtags.
- Hear what to do and what not to do regarding Google's new rules for links in online press releases and the best way to leverage bylined articles.
- Discover how to use paid search ads in a crisis, and what to do when negative mentions of your company show up in search engine results.
- Take away strategies for measuring the impact of SEM efforts.
Seminar speaker Stacy Williams established Prominent Placement, a full-service, award-winning and industry leading search marketing agency, in 2001. She has more than 20 years of experience in marketing and was named the 2012 Search Engine Marketer of the Year by Technology Association of Georgia. Stacy is also past president of SEMPO Atlanta, a local chapter of the global Search Engine Marketing Professional Organization.
This webinar demystifies the term, Search Engine Optimization (SEO). We'll analyze how search engines work, look at how people use search engines, and discuss how to build and market your site so that you can get good rankings for terms related to your product or service.
Presented by Kasi of Hall Web Services
Unlock the Mysteries of LinkedIn: How to Get New Clients in Just 15 Minutes a...Ted Prodromou
LinkedIn is a mystery to most business professionals. Many still think LinkedIn is just a website where you upload your resume to find a new job.
Today, LinkedIn is so much more than a job-seeking website.
In this presention you’ll learn:
• Getting the Attention of Your Ideal Customer on LinkedIn
• Creating Your Killer LinkedIn Profile
• Building Your Professional Network
• Increasing Desire for Your Services Using LinkedIn Messages
• Moving Your LinkedIn Connections into Your Sales Funnel
• Advanced LinkedIn and Social Selling Strategies
The document provides an introduction to setting up profiles and pages on LinkedIn. It discusses how to create the perfect profile by focusing on work accomplishments and career journey. It also covers how to set up a company page and showcase pages, including adding descriptions, photos, videos and products. Showcase pages allow focusing on specific areas of a business to highlight products, services or customer personas.
Drexel New Media Marketing: Intro to SEOEmma Still
This document provides an overview of search engine optimization (SEO) strategies. It discusses the three primary elements of SEO: on-page factors, in-page technical factors, and off-page factors like link building and local citation building. On-page factors that help rankings include relevant keywords, high-quality content and architecture. In-page technical optimization ensures bots can easily access content. Off-page factors involve developing relationships to obtain links from other sites, which signals authority to search engines. Social media can also indirectly help SEO by increasing awareness, engagement and potential for future links. The document emphasizes creating valuable content over quick tactics and stresses SEO requires ongoing effort over time.
This document provides an overview of advanced search engine optimization (SEO) techniques. It discusses why websites fail or succeed, important on-page elements like keywords, links, and analytics. It also covers both white hat and black hat SEO tricks, such as keyword density, link building, social media, and paid search. The document concludes by emphasizing the importance of upholding ethical SEO best practices.
Social Media Agency & Digital Marketing Company in IndoreIshan Mishra
The document discusses various digital marketing strategies and tactics including leveraging digital platforms, generating custom content, measuring campaign success, and identifying target audiences. It also provides tips on search engine optimization, social media marketing, content creation, and using analytics tools like Google Analytics. Specific tactics mentioned include keyword research, link building, social media posting best practices, creating shareable content, and tracking trends.
Learn how to use social media and LinkedIn’s free solutions to:
· Attract more clients and candidates
· Engage them through relevant content
· Grow your talent pipeline and business by tapping into this pool.
Entry-level presentation as part of a range of CPD seminars for Northern Irish solicitors, aimed at providing the delegates with a baseline understanding of good online practices and digital marketing.
5-point B2B Website Design Checklist for Greater Visibility Gabrielle Branch
The document provides a 5-point checklist for designing a high-performance B2B website for professional services firms. It emphasizes (1) clear messaging and professional imagery, (2) responsive design, (3) educational content that demonstrates expertise, (4) an SEO strategy including keyword research and optimization, and (5) including offers and calls-to-action to engage visitors and convert opportunities into clients. The website should attract and engage prospects through useful content while promoting the firm's services and value proposition.
Presentation part 2
Do you want to get your site seen by search engines and to drive more traffic to your site? Or do you wish you could get better value from the visitors you are getting? Maybe you read the press and are wondering whether Twitter or facebook can help your business?
If the answer is "yes" to any of these then this presentation is for you:
Understand search engines and how to attract them to your website
Develop online and offline marketing strategies
Use the internet to create a powerful prospect database
Build your brand and attract visitors online
And understand how to use cost effective internet communications
This document provides an overview of an SEO training course. It discusses key topics like on-page SEO techniques like keyword research and optimization, off-page SEO like link building through blogs and social media, and paid search marketing using Google Adwords. It also briefly touches on tools for tracking metrics and success. The trainer has 20 years of marketing experience and claims their clients have seen significant increases in online sales and search engine rankings from SEO efforts.
The document discusses best practices for online marketing and web presence for membership organizations. It covers challenges organizations face, the competitive landscape, and characteristics of web users. It then details the "10 Web Marketing Fundamentals", including using strong headlines, clear calls to action, consistent branding, and optimizing for search engines. The document emphasizes focusing content on visitor needs and adopting a privacy policy. It also briefly discusses search engine marketing strategies.
How To Launch Your Brand in China, A Workshop by Oval BrandingKaitlin Zhang
Kaitlin Zhang, CEO of Oval Branding, gave a talk to members of the China Britain Business Council on 10 Dec 2019 on how to launch their brand in China. The topic covered includes branding, brand naming, business culture in China, IP and trademarks.
How to Conduct Secondary Market ResearchKaitlin Zhang
Secondary market research, also known as desk research, is the process of finding market research that’s already compiled for you by others.
Examples of secondary information include reports and studies by government agencies, trade associations or other businesses within your industry. Whether you are a budding entrepreneur or just want to learn more about an industry, secondary research is extremely useful.
In this interactive workshop, you’ll learn how to conduct secondary market research with the help of LSBU’s library network. The first half of the workshop will be presented by branding and marketing expert Kaitlin Zhang. We'll explore what secondary market research is and why it's important. The second half of the workshop will be led by the staff at LSBU's Perry Library to demonstrate how to utilise the library’s database and other freely and widely available sources. In a fun and engaging atmosphere, you will get the chance to improve and practice your market research skills through a mini research project.
Attendees are highly encouraged to bring along a research topic or area of interest and a laptop to fully participate in the workshop.
About our speaker:
Kaitlin Zhang is the CEO of Oval Branding, a cross-border branding agency between the UK, USA and China, specialising in tech, financial services, government based in London, UK.
www.ovalbranding.com
Event: Annual China Britain Trade Expo 2019Kaitlin Zhang
On 18 January 2019, the 4th annual China Britain Trade Expo 2019 took place at the Queen Elizabeth II Centre at Westminster, London.
Branding expert Kaitlin Zhang gave a keynote speech on ‘How UK Technology SMEs can establish their brands in China’ and talked about why the UK tech firms should look towards China for funding.
About Oval Branding
Oval Branding is a London-based branding agency with a specialisation in cross-border branding between China and the West in financial services, technology and government. The company offers English and Chinese services in corporate branding, personal branding, reputation management and public relations for clients in the UK, China, USA and around the world.
www.ovalbranding.com
How To Establish Your Corporate and Personal Brand in ChinaKaitlin Zhang
18 August 2017, London, UK
Speaker: Kaitlin Zhang
Are you interested in expanding your business into the Chinese market? Are you considering moving abroad to work in China? Do you want to know what are the most successful brands in China and why?
This session is lead by Kaitlin Zhang, CEO of Oval Branding, an international branding consultancy specialising in cross-cultural new market entry and brand management. Her clients include businesses and senior executives in a variety of industries, such as finance, government, real estate, non-profit, in Beijing, Shanghai, Guangzhou and Shenzhen.
In this session, you will learn how to establish your corporate and personal brand in China. Your will learn about the different social media platforms you can utilise and the cultural difference between China and the UK. Attendees are encouraged to ask questions and network with others.
7:15 - 7:45pm Doors open / Networking time
7:45 - 8:15pm Seminar + Q&A
8:15 - 8:30pm Networking time
www.ovalbranding.com
凯特琳·张品牌顾问公司 Oval Branding,专注于品牌管理,在线营销策略和声誉公关管理。通过以客户为中心的设计理念和系统性的建构方案,提升品牌的价值。
公司业务分为企业品牌管理和个人品牌形象管理。
伦敦·上海·旧金山·温哥华
Kaitlin Zhang International Women's Day Workshop London South Bank UniversityKaitlin Zhang
The document outlines Kaitlin Zhang's 5 step process for building a powerful personal brand: 1) crafting an effective pitch, 2) developing an online profile, 3) establishing an online platform, 4) consistently producing and sharing content, and 5) forming strategic partnerships. It also provides tips for writing an effective personal brand pitch, examples from Pixar films, and statistics about the importance of personal branding online. The workshop encourages attendees to share how they will strengthen their own personal brands for International Women's Day.
How to promote your blog Richard Etienne PresentationKaitlin Zhang
Richard Etienne is the guest speaker for personal branding consultant Kaitlin Zhang's event: "How to use content marketing to promote your personal brand" on 1 March 2017 in London.
Richard Etienne is a brand consultant, public speaker and creative director for OPELLO™. Follow his weekly blog on www.opellomedia.com/blog
New Year New You - 30 Seconds Elevator Pitch Event 9 Jan 2017Kaitlin Zhang
This document summarizes Kaitlin Zhang's personal branding workshop on developing an effective elevator pitch. The workshop includes practicing a one-liner pitch, anticipating follow up questions, listening to understand the other person's needs, and common mistakes to avoid like being too long or using jargon. The workshop encourages pitching your value proposition by explaining jobs simply to a child, using body language, and having a clear call to action. Kaitlin's 5 steps to developing a powerful personal brand are also outlined.
Brand Positioning and Elevator Pitch Slides Kaitlin Zhang Workshop LondonKaitlin Zhang
Kaitlin Zhang presents a workshop on "Brand Positioning and Elevator Pitch" at Kennington Park Business Centre, London. This event was hosted in conjunction with Club Workspace.
9 November 2016
Kaitlin Zhang is the CEO of Oval Branding, a cross-border branding agency between the UK, USA and China, specialising in tech, financial services, government based in London, UK.
www.ovalbranding.com
How to Write Elevator Pitches - Personal Branding for Entrepreneurs Kaitlin Z...Kaitlin Zhang
This document provides guidance on developing powerful personal branding and effective elevator pitches. It outlines Kaitlin Zhang's 5 steps to a strong personal brand, which are pitch, profile, platform, produce, and partnership. Various types of elevator pitches are described, including the one-liner, bullet, 50-word, and 200-300 word versions. Models for different pitch styles like Pixar, participatory, and poetic are demonstrated. Readers are given prompts and exercises to develop their own elevator pitches and define their personal brand values and mission.
How to Write Elevator Pitches - Personal Branding for Entrepreneurs Kaitlin Z...
How To Design A Simple Website
1. @KaitlinZhang
How to Design a
Simple Website
Personal Branding For Entrepreneurs Workshop
Kaitlin Zhang
Personal Branding Expert
www.kaitlinzhang.com
@kaitlinzhang
2. About Me - Kaitlin Zhang
Personal branding consultant,
coach, speaker and blogger.
Kaitlin helps entrepreneurs improve
their personal brand online so that
they can be more visible, have more
influence and advance their
business and career.
www.kaitlinzhang.com
@KaitlinZhang
facebook.com/
kaitlinzhangbranding
3. – Kaitlin Zhang
“Having a strong, respected, and most importantly,
visible personal brand will have exponential effects
on your career and business in the long run.”
4. What you will gain with a power personal brand
• trust and better relationships
• better opportunities
• more attractive to funding
• become a thought leader
• more power and leverage
5. Even more benefits!
• more press opportunities
• networking made easy
• help you make hard decisions
• you’ll be motivated
• more credibility and visibility for your company
6. Kaitlin Zhang’s 5 Steps to a Powerful Personal Brand
• Pitch
• Profile (photo & video)
• Platform (website etc.)
• Produce
• Partnership
7. 10 Questions to ask before making a website:
1. What makes your unique?
2. Who are your competitors?
3. What’s the main objective of your website?
4. Do you need e-commerce capabilities?
5. Who is your audience?
6. Who will be managing your website?
7. What is your budget?
Consider both up-front cost and yearly costs.
8. How will people find your website?
9. When is your website launch date?
10. What is your plan when something goes wrong?
14. What are the essential elements
of a great website?
15. A great domain name
For a personal website, it’s probably your name.
www.yourname.com
e.g. www.kaitlinzhang.com
For Wordpress sites, I recommend Bluehost.
Essential Elements of a Website
16. Tell your audience what your site is about ASAP.
Title, Tagline and Call to Action
- typically above the fold
Essential Elements of a Website
32. Wordpress
• Professional web building platform
• More flexible design
• Takes more time to build and maintenance
Weebly
• Simple drag and drop editor
• Recommended for beginners and simple websites
• Not suitable for complicated e-commerce sites
38. Contact Me - Kaitlin Zhang
Contact me to improve your
personal brand online and manage
your professional reputation.
www.kaitlinzhang.com
@KaitlinZhang
facebook.com/
kaitlinzhangbranding
Private consultation available.
Email: info@kaitlinzhang.com