The document outlines Kaitlin Zhang's 5 step process for building a powerful personal brand: 1) crafting an effective pitch, 2) developing an online profile, 3) establishing an online platform, 4) consistently producing and sharing content, and 5) forming strategic partnerships. It also provides tips for writing an effective personal brand pitch, examples from Pixar films, and statistics about the importance of personal branding online. The workshop encourages attendees to share how they will strengthen their own personal brands for International Women's Day.

1. @KaitlinZhang
5 Steps To Build A
Powerful Personal Brand
Kaitlin Zhang Workshop
Special International Women’s Day Edition 08 Mar 2017
@KaitlinZhang
@LSBU_Enterprise
www.kaitlinzhang.com
info@kaitlinzhang.com

2. You're off to Great Places! Today is your Day! Your
mountain is waiting, so get on your way!

3. You're on your own.
And you know what you know. And you are the
one who will decide where to go.

4. You have brains in your head. You have feet in
your shoes. You can steer yourself any direction
you choose.

5. Today you are you, That is Truer than True. There
is no one alive who is Youer than You.

7. Which powerful personal brand inspires you?
#InternationalWomensDay
Share yours.

8. Statistics from Entrepreneur.com
75% of HR departments are required to search job
applicants online.
70% of U.S. recruiters and HR professionals have rejected
candidates based on information they found online.
And despite all of this...
Of the 75 percent of U.S. adults, who Google themselves,
nearly half say the results aren’t positive.

9. Statistics from Forbes.com
With LinkedIn, for example, a 2013 Pew study revealed
that 24 percent of Internet-using men employ the site
compared to 19 percent of women.
Men were more than twice as likely as the women to
have a complete profile and to be using LinkedIn
regularly.

10. – Kaitlin Zhang
“Having a strong, respected, and most importantly,
visible personal brand will have exponential effects
on your career and business in the long run.”

11. Instagram:
Marie Forleo

12. Photographer: Becky Rui

13. Photographer: Becky Rui

14. Photographer: Becky Rui

15. About Me - Kaitlin Zhang
Personal branding consultant,
coach, speaker and blogger.
Branding consultant for
technology development
companies and start-ups.
Helped raise half a million £ last
year alone. Clients featured in BBC,
NY Times, Guardian, Wired etc.
Education background in graphic
design and visual art.

16. 5 Steps to a Powerful Personal Brand
• Pitch
• Profile
• Platform
• Produce
• Partnership

17. I am [insert your name].
I [insert action]
for
people / businesses like
[insert target audience]
with
[problem they have]
to
increase/grow/achieve x, y, z.
The One-Liner Pitch

18. The Pixar Pitch

19. Pixar Pitch Example - Finding Nemo
1. Once upon a time there was … a widowed fish,
named Marlin, who was extremely protective of his
only son, Nemo.
2. Every day … Marlin warned Nemo of the ocean’s
dangers and implored him not to swim far away.
3. One day … in an act of defiance, Nemo ignores his
father’s warnings and swims into the open water.
4. Because of that … he is captured by a diver and
ends up in the fish tank of a dentist in Sydney.
5. Because of that … Marlin sets off on a journey to
recover Nemo, enlisting the help of other sea creatures
along the way.
6. Until finally … Marlin and Nemo find each other,
reunite and learn that love depends on trust.

20. Pixar Pitch Example - Finding Nemo
1. Once upon a time there was …
2. Every day …
3. One day …
4. Because of that …
5. Because of that …
6. Until finally …

21. Now make your customer the hero!

22. https://www.facebook.com/groups/778655152275599/
Continue your networking online… Closed Facebook Group

23. 20 March: Tech City Networking Event with the IOD
Institute of Directors
Regular price: £15
Use discount code LSBUFriends to get a free ticket.

24. 22 March: Personal Branding Private Group
Session £29 Early Bird Ticket, £39 Regular

25. See future events:
www.kaitlinzhang.com/events

27. Thank you!
Please kindly fill out a feedback form.

28. Contact Me - Kaitlin Zhang
Contact me to improve your
personal brand online and manage
your professional reputation.
www.kaitlinzhang.com
Twitter @KaitlinZhang
Instagram @kzhangbranding
facebook.com/
kaitlinzhangbranding
Email: info@kaitlinzhang.com