The document discusses why social media is important for businesses and provides tips for an effective social media strategy. It emphasizes that social media should be treated as a business tool rather than a short term fix. It also stresses the importance of having a clear plan, measuring results, listening to customers, dedicating sufficient time and resources, and creating valuable content.

1. Does Your Business Need to be Using Social Media Hall Web Services

2. Who We Are Amanda O'Brien VP of Marketing [email_address] Hall Web Services www.hallme.com 10+ Years in Business @Hall_Web @amanda_pants

3. Got Questions? Use GoToWebinar or “Ask a Question” Twitter with @hall_web [email_address]

4. Lets get right to it… Photo credit: http://www.flickr.com/photos/zappowbang/531040159/

5. Why Social Media is Important More and more people are researching things on the web Word of mouth advertising - with new tools People trust companies active in social media – accountability It is where your customers are 350 million registered users on Facebook Over 60 million LinkedIn registered users

6. Figuring Out What You Are Doing First Why am I here? How is social media going to help? Use it to amplify what you are doing Figure out what you are going to measure Who are you reporting to? What do you want to tell them? Photo credit: http://www.flickr.com/photos/henrybloomfield/2681991904 /

7. What Are You Going to Measure? What does success look like? How can you measure if you are working towards success? Not measuring social media metrics Sales and Leads Brand Recognition Mentions, RTs, fans, followers People entering your sales funnel

8. Do you have a good product? ‘ If you are good at life you will be good at social media’ If you are creating spin – not so much This is NOT a traditional marketing channel Is your story worth telling? Photo credit: http://www.flickr.com/photos/kamoda/240520858/

9. Listen – Then What? Are you ready for what you hear? Who is going to answer? Willing to answer customer service and complaints? Photo credit: http://www.flickr.com/photos/madabandon/111420681/ Search.twitter.com Google Blog Search Google Alerts LinkedIn Groups and Answers

10. Twitter, Facebook? Who cares! Got a Plan? Photo credit: http://www.flickr.com/photos/silvertje/3181495497/

11. Got policies? Before not after Might be an extension of existing policies

12. Got content? Like, a lot of content! Links Articles Blog posts Videos Images Whitepapers Webinars Valuable

13. Got time? Photo credit: http://www.flickr.com/photos/mediageek/2412873536/ 30 minutes, twice a day Measure it Takes notes Do you need more or less?

14. Did you do your research? Competitors Local Market Your success in real life Ask your target audience Photo credit: http://www.flickr.com/photos/laughingsquid/413379066/

15. Why are you participating? Local web-lebrities look sooo cool Short term fix All kinds of case studies of business making millions

16. I’m confused Photo credit: http://www.flickr.com/photos/tambako/3593686294/

17. Social Media is a Tool Photo credit: http://www.flickr.com/photos/johncline/108866145/

18. Recap If this is about business, keep it about business Social media can be fun but keep it professional You are going to need research and a plan You are going to need lots of content Most time intensive marketing Social media should be last Photo credit: http://www.flickr.com/photos/96dpi/3200492901/

19. Get Started Vision Blog - http://www.hallme.com/blog Webinars – http://www.hallme.com/webinars Next week: How to Create Quality Web Content and Why it is Important Call us! 1-877-425-5932 (HALL-WEB) ‏ [email_address] Follow Hall: Hall_Web Follow Amanda: amanda_pants Books: Social Media 101 – Chris Brogan New Rules of Marketing and PR – David Meerman Scott Inbound Marketing - Hubspot