The document discusses various digital marketing strategies and tactics including leveraging digital platforms, generating custom content, measuring campaign success, and identifying target audiences. It also provides tips on search engine optimization, social media marketing, content creation, and using analytics tools like Google Analytics. Specific tactics mentioned include keyword research, link building, social media posting best practices, creating shareable content, and tracking trends.

2.  How to leverage digital platforms effectively?
 How to generate good and custom content?
 How to increase engagement and followers?
 How to measure success of a digital
marketing campaign?
 How to identify target audience on digital
platforms?
 Viral marketing

3.  Google Analytics
 Content Creation
 Search Engine Optimization
 Social Media Marketing
 Reputation Management

4. Have You Integrated Google Analytics on Your
Website?

5. Dashboard

6. All Traffic

10.  Website Audit & Analysis
 Keywords Research
 Title & Meta Tags Optimization
 Header Tags
 Image Alt & Title Tag
 URL Optimization (SEO Friendly)
 Content Optimization

11.  Directory Submission
 Local Business Listing
 Social Bookmarking
 Article Submission
 Press Release Distribution (Free & Paid)
 Classified Submission
 Document Sharing
 Image Sharing

12.  Get Backlinks from Relevant Sites
 Use Keywords in Your Titles, Meta
Descriptions & Body Content
 Become a Guest Blogger on Trusted &
Reputable Websites
 Learn from Your Competitors
 Remove & Disavow Bad Links
 Make Your Website Mobile Friendly

13.  Don’t Do Keywords Stuffing
 Don’t Use Hidden Text or Links
 Never Buy SEO Services From The ‘Offers’ You
Get by Email.
 Don’t Submit Your Website to over 1000
Search Engines.
 Avoid Irrelevant Links
 Don’t Build Backlinks only for Homepage.

14.  Increased Website Traffic
 Return on Investment
 Cost Effective
 Increased Website Usability
 Brand Awareness
 Improve Search Engine Rankings

15.  One of the most popular ways to promote
content and influencers.
 Choose the Right Social Media Platform.
◦ Facebook
◦ Twitter
◦ Linkedin
◦ Google+
◦ Instagram
◦ Youtube
 Best Day & Time to Post
 Creating & Using an Influencer List

16.  Follow Back & Interact
 Keep the Social in Social Media
 Keep it Short
◦ Tweets containing less than 100 characters receive
17% higher engagement
 Don’t Over Share
 Respond to Negative and Positive Feedback

18.  Create Original Content
 Always Focus on Creating Attractive
Headlines
◦ 80% of People Will Read Your Headlines
◦ And Only 20% of Those People Will Read The Rest of
Your Content.
 Make Your Content Actionable
 Interview Someone

19.  Add relevant Images and Videos
 Share Your Success & Failures
◦ Write About Your Biggest Challenges & Lesson
Leaned.
 Track Trends
◦ Google Trends
◦ Facebook
◦ Twitter

20.  Twitter & Facebook
 Start Tweeting & Follow Thought Leaders of
Your Industry.
 You Can Also Schedule of Your FB Post. (Daily
1-2 Post)

21.  Google Analytics
◦ URL Tracking
◦ Event Tracking
◦ Goal Conversions
 Facebook Insights
 Twitter Analytics
 Open Site Explorer

22.  Conduct market research
◦ Surveys
◦ Interviews

26.  Email:ishantech@hotmail.com
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 Twitter: @lshanConsult
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 Blog: ishanmishra.in