Driving web-traffic


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Now that you've invested in building your website and created content that users will find helpful, are you getting the traffic you expected? Generally, building traffic is inexpensive, however, it does take some time and effort on your part. In this webinar, we will discuss different ways to build traffic to your site; including SEO, PPC, Social Media, Blogging, and more.

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Driving web-traffic

  1. 1. Driving Traffic to Your Website Hall Web Services Photo Credit http://www.flickr.com/photos/brunoboris/523435586/
  2. 2. Who We Are Jenika Scott Channel Marketing Manager [email_address] <ul><li>Hall Web Services </li></ul><ul><li>www.hallme.com </li></ul><ul><li>10+ Years in Business </li></ul>@Hall_Web @jenika29
  3. 3. Got Questions? <ul><li>Use GoToWebinar “Chat” or “Ask a Question” </li></ul><ul><li>Twitter with @hall_web </li></ul>
  4. 4. About You <ul><li>You have a website for your business or multiple websites </li></ul><ul><li>Want to drive more traffic to your website </li></ul><ul><li>New ways to drive traffic </li></ul>What you will learn: <ul><li>13 tactics to help drive traffic to your site </li></ul><ul><li>Including SEO, PPC, Social Media and Blogging </li></ul><ul><li>Best practices to have in place to encourage traffic to your site </li></ul><ul><li>Tips and reminders for consistent traffic </li></ul>
  5. 5. Web Traffic is Important No traffic = No sales <ul><li>Building awareness about your site takes time </li></ul><ul><li>Some tactics gain immediate traffic </li></ul><ul><li>Others take time and require ongoing management </li></ul>
  6. 6. The Basics <ul><li>You have to have content on your site that is useful </li></ul><ul><ul><li>Solves problems </li></ul></ul><ul><ul><li>Answers questions </li></ul></ul><ul><ul><li>Valuable Resources </li></ul></ul><ul><li>Your website needs to be user-friendly </li></ul><ul><ul><li>Navigation </li></ul></ul><ul><ul><li>Content readability </li></ul></ul>
  7. 7. Your Target Audience <ul><li>Know who your target audience is </li></ul><ul><li>Think of places they spend their time online </li></ul><ul><li>Look at your website’s traffic sources </li></ul>
  8. 8. 1. Search Engine Optimization (SEO) Kasi Organic Search Manager “ Using SEO best practices gives your website the best possible chance to be found in search for your products and services” <ul><li>Keywords! </li></ul><ul><li>Page Names (with Keywords!) </li></ul><ul><li>Unique and Descriptive Title Tags </li></ul><ul><li>Descriptive Header Tags </li></ul><ul><li>Submit site to search engines </li></ul><ul><li>XML sitemap </li></ul><ul><li>Robots.txt file </li></ul>
  9. 9. 2. Paid Search (PPC) <ul><li>Google Adwords </li></ul><ul><li>Microsoft AdCenter </li></ul><ul><li>Yahoo Search Marketing </li></ul><ul><li>Bid on Keywords </li></ul><ul><li>Compelling ad copy </li></ul><ul><li>Pay when user clicks </li></ul><ul><li>Requires ongoing cost and management </li></ul><ul><li>Best practice is to use customized landing pages for each ad </li></ul><ul><li>You must test and track </li></ul>
  10. 10. 3. Social Media <ul><li>Create online networks to create a community with your target audience </li></ul><ul><li>Promote links back to your site </li></ul><ul><li>Make sure your website is in your profile </li></ul><ul><li>LinkedIn Answers </li></ul><ul><li>Make sure you have a good mix of posts with links and without </li></ul>
  11. 11. 4. Blogging <ul><li>Consistently adding new content to your site </li></ul><ul><li>Keyword rich </li></ul><ul><li>Encourages returning visitors </li></ul><ul><li>New posts entice new visitors </li></ul><ul><li>Submit your blog to appropriate blog directories </li></ul><ul><li>Link to pages in your main site </li></ul><ul><li>Best practice to post at least once a week </li></ul><ul><li>Guest blog if you don’t have your own blog </li></ul><ul><li>Invite other experts to guest blog for you </li></ul><ul><li>Comment on others’ blogs </li></ul>
  12. 12. 5. New & Fresh Content <ul><li>New content keeps users coming back to your site </li></ul><ul><li>News or Events Listings </li></ul><ul><li>Update regularly </li></ul><ul><li>Easy to read content </li></ul><ul><li>Search engines love unique content! </li></ul><ul><li>Stale content on a website doesn’t appeal to anyone </li></ul>NEW FRESH
  13. 13. 6. Email Newsletters <ul><li>Great traffic referral back to your site </li></ul><ul><li>Immediate traffic – that day or day after </li></ul><ul><li>Return visitors (your subscribers) </li></ul><ul><li>Keeps you fresh in the minds of your subscribers </li></ul>
  14. 14. 7. Online Forums <ul><li>Research forums that relate to your target audience </li></ul><ul><li>Make sure it’s an active forum </li></ul><ul><li>Check our the forum rules, can you post links? </li></ul><ul><li>Be informative and helpful </li></ul><ul><li>Build relationships </li></ul><ul><li>Check in regularly </li></ul><ul><li>Use your website in your signature </li></ul>
  15. 15. 8. Online Resources <ul><li>Webinars </li></ul><ul><li>Podcasts </li></ul><ul><li>Like an online event, you promote to get attendees </li></ul><ul><li>The more useful these are the more popular they will get </li></ul><ul><li>Encourages return visitors and entices new people to attend </li></ul><ul><li>Creates a community and builds loyalty </li></ul>Photo Credit http://www.webinarlistings.com
  16. 16. 9. Press Releases <ul><li>Overview of business related news </li></ul><ul><li>Don’t forget to use keywords </li></ul><ul><li>Links back to website </li></ul><ul><li>Submit to local newspapers and appropriate online newswires </li></ul>FOR IMMEDIATE RELEASE!
  17. 17. 10. Article Marketing <ul><li>Writing content for other websites </li></ul><ul><li>Useful content, not “salesy” </li></ul><ul><li>Become a columnist </li></ul><ul><li>Submit to article publishing websites </li></ul><ul><li>Use keywords </li></ul><ul><li>Write for your industry </li></ul><ul><li>Include links back to your site and in your bio </li></ul>
  18. 18. 11. Link Building <ul><li>Search engines find websites through links and so do we! </li></ul><ul><li>Links on your site effect your page rank </li></ul><ul><li>Think about quality over quantity of links </li></ul><ul><li>Qualified business directories </li></ul><ul><li>Find good linking partners </li></ul><ul><li>Ask for the link </li></ul><ul><li>Blog entries </li></ul><ul><li>Social media sites </li></ul>
  19. 19. 12. Online Profiles & Directories <ul><li>Google Profile </li></ul><ul><li>Google Places </li></ul><ul><li>Search for directories in your industry and submit your profile </li></ul><ul><li>Include links to your site </li></ul><ul><li>Local directories </li></ul><ul><li>Whitepages </li></ul>Photo credit http://www.google.com/places
  20. 20. 13. IRL (In Real Life) <ul><li>Business cards/Letterhead </li></ul><ul><li>In conversation </li></ul><ul><li>Word of mouth </li></ul>
  21. 21. Please Remember… <ul><li>New visitors are great, but don’t forget about your return visitors </li></ul><ul><li>Testing </li></ul><ul><li>Try something new </li></ul><ul><li>Don’t be a spammer </li></ul><ul><li>Be patient </li></ul>
  22. 22. Questions?
  23. 23. Learn More <ul><li>Blog - http://www.hallme.com/blog </li></ul><ul><li>Webinars – http://www.hallme.com/webinars </li></ul><ul><ul><li>Next week – An Introduction to Wordpress </li></ul></ul><ul><ul><li>What’s Web Strategy and Why Do I Need One? </li></ul></ul><ul><ul><li>Check out Hall’s archived webinars! http://www.hallme.com/archived-webinars </li></ul></ul><ul><li>Call us! 1-877-425-5932 (HALL-WEB) ‏ </li></ul><ul><li>[email_address] </li></ul>Follow Hall: @Hall_Web Follow Jenika: @jenika29