Event: Annual China Britain Trade Expo 2019
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On 18 January 2019, the 4th annual China Britain Trade Expo 2019 took place at the Queen Elizabeth II Centre at Westminster, London. Branding expert Kaitlin Zhang gave a keynote speech on ‘How UK Technology SMEs can establish their brands in China’ and talked about why the UK tech firms should look towards China for funding. About Oval Branding Oval Branding is a London-based branding agency with a specialisation in cross-border branding between China and the West in financial services, technology and government. The company offers English and Chinese services in corporate branding, personal branding, reputation management and public relations for clients in the UK, China, USA and around the world. www.ovalbranding.com
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To join the mailing list or receive a PDF copy, comment “send me the PDF” (and leave your email) or “join the mailing list”.
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White Star Capital has made landmark investments in Germany and seen many of the findings play out with our portfolio companies. Tier has raised Series B in 2019 led by international investors such as Mubadala, Goodwater and ourselves, while Clark has benefited from a large domestic market for insurance.
THE FRONTLINE & SPEEDINVEST 2019/2020 DACH REPORT
DACH (Germany, Austria, Switzerland) is an economic powerhouse in Europe, representing 13% of the population but 20% of professional developers. It leads Europe in R&D spending and patents filed. The region houses 3 of Europe's top 10 tech hubs. Covid-19 accelerated trends like remote work and e-commerce, benefiting some DACH startups. Venture capital funding reached record highs in 2020 despite the pandemic. The B2B software, healthcare and fintech sectors are particularly strong in the DACH region. The outlook includes continued early stage growth, a boom in digital health startups in Germany, and fierce competition for deals as more capital enters the market from Asia and the US.
THE FRONTLINE & SPEEDINVEST 2019/2020 DACH REPORT
DACH (Germany, Austria, Switzerland) is an economic powerhouse in Europe, representing 13% of the population but 20% of professional developers. It leads Europe in R&D spending and patents filed. The region houses 3 of Europe's top 10 tech hubs. Covid-19 accelerated trends like remote work and e-commerce, benefiting "covid-ready" startups in the region. The DACH ecosystem is large and growing, with numerous pre-seed funds and accelerators emerging and global funding flowing in later stages. Top sectors include B2B software, healthcare, mobility and fintech. The outlook includes continued early stage growth, a digital health boom in Germany, fierce founder competition, and increasing valu
2019 French Venture Capital Landscape
France has seen explosive growth in its tech and venture capital ecosystem over the last few years. Venture funding has almost quadrupled since 2013, with Paris emerging as Europe's second largest tech hub in terms of deal volume and amount. The French startup ecosystem remains relatively young compared to other regions, with over 70% of deals at the seed stage. However, signs of strengthening later-stage funding and increasing exits are encouraging. Overall, France is establishing itself as a top global region for venture deals and has one of the fastest growing startup markets in Europe.
Tech City - NOAH15 London
Keynote by Gerard Grech, CEO of Tech City at the NOAH 2015 Conference in London, Old Billingsgate on the 12th of November 2015.
French venture capital landscape 2019 - White Star Capital
- France has experienced explosive growth in tech and VC investments over the last four years, with 2019 set to beat record levels from 2018.
- Paris is the second largest tech hub in Europe in terms of both deal volume and amount, especially for seed funding.
- Emerging sectors drawing investment include deep tech/AI, mobility/transportation, foodtech/agtech, and edtech/HRtech.
- The investment landscape is maturing with more series A/B rounds, higher valuations, and larger average deal sizes, signaling growth of later stage funding.
White Star Capital - German Venture Capital Landscape 2018
In this report, we aim to share our enthusiasm on the German tech and Venture Capital ecosystem from the perspective of an international VC fund.
We aim to share our excitement about Germany and express our belief that the ecosystem is gaining momentum. We also look at a few particularities that make the German market unique such as its decentralization, the impact of Rocket Internet on talent, differences in deal terms and media for equity. Finally, we end with a deep dive on VC’s and other investors making up the ecosystem.
At White Star Capital, we made our first major investment in Germany by co-leading Clark’s Series B round earlier this year. We are proud of the progress of the company so far and are looking forward backing many more.
We hope you enjoy reading this report!
Where to Land: Selecting Your European HQ
Although decision making has become increasingly decentralised, selecting the right location for a European headquarters is a critical step on the journey to becoming a global business.
Even if you are currently working with a distributed team and have no plans to invest in a physical office right away, you still need to think about where your customers are, where the talent you need is concentrated, and where you can best access markets and opportunities for long term growth.
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White Star Capital - Canadian Venture Capital Landscape 2018
White Star Capital - Canadian Venture Capital Landscape 2018
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French venture capital landscape 2019 - White Star Capital
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White Star Capital - German Venture Capital Landscape 2018
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The document discusses the growth of the UK's digital economy and its key drivers. It notes that Tech City UK was launched in 2010 to support digital entrepreneurship in London and UK cities. It outlines 6 key growth drivers powering the UK's digital economy: creative talent and expertise, investment capital, a strong business environment, infrastructure, a rich ecosystem, and location/culture. It provides statistics on digital employment and trends in areas like investment and acquisitions to argue that the UK is a leading digital economy.
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The document provides an overview of the Greater China tech ecosystem from the perspective of an international investor, highlighting that China has the world's largest internet and mobile markets, its tech sector is bolstered by a strong workforce and R&D spending, and it has emerged as the second largest source of tech unicorns globally behind the US due to attractive market dynamics and independent ecosystem development.
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The document discusses the growth of China's economy and middle class over the next 20-30 years. It states that China will become the biggest empire ever by 2040 and dominate global industries. Currently there are over 80 million people in China's middle class, defined as having annual incomes between $7,792-$65,790, and this number is still rising rapidly. The emerging middle class in China represents a huge opportunity for foreign companies.
Jan Van Der Bergh Amsterdam Jan2008
The document discusses the growth of China's economy and middle class over the next 20-30 years. It states that China will become the biggest empire ever by 2040 and dominate global industries. It also notes that China's middle class has grown to over 80 million people and will continue rising rapidly.
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The document discusses opportunities in China's startup ecosystem. It notes China's large population and rapid growth of internet and mobile users, creating vast opportunities in e-commerce, gaming, travel and other sectors. However, it also notes challenges such as customer acquisition, intellectual property protection, and dependence on a few large internet companies. Sources of funding for startups include new angel investors, venture capital, government programs, and the potential for increased cross-border and public market exits. Overall, the ecosystem presents many opportunities but also uncertainties that entrepreneurs must navigate.
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L2 is a think tank that brings together industry and academic leaders to help prestige brands navigate the digital landscape. It publishes the Digital IQ Index, which ranks 100 global prestige brands on their digital competence in China. The top-ranked brand is Lancôme, which has an effective website, strong social media presence, and manages a community of 4 million subscribers. In general, prestige brands lag significantly in their adoption of digital strategies in China compared to opportunities in the large Chinese market.
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The London Business School D/club (Design and Innovation Club) is hosting our first Design Immersion Day at Campus London, a Google space.
We invite all entrepreneurs, designers, innovators and dreamers to join us for an inspirational series of short talks by the design industry's best and brightest. True to our D/club mission, the event is open to all members of the LBS community and the broader London design ecosystem. The event will feature three key note speakers, a Q&A panel session and a networking reception.
We are delighted to announce that IDEO, TechCity UK, ?What IF! Innovation Partners and Cisco CREATE will join us to share their insights and help us explore the role of design in the digital economy.
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Fintech deep dive feb17
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White Star Capital Canadian Venture Capital Landscape 2019
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In addition to sharing our excitement about Canada and expressing our belief that the ecosystem is stronger than ever, we examine larger round dynamics, the continuation of the VCCI program, the rise of narwhals, and funding activity by state and region. We have also explored one of Canada's key strengths: its diversity and increased immigration influx. Finally, we end with an updated deep dive on VCs and other investors.
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- Tech Nation has supported over 5000 startups and scaleups in the UK, raising over $30B and generating over £600M in economic value.
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- Emerging areas of strength for the UK include fintech, with over $11B raised, and deep tech, with over $4.7B raised.
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How to Conduct Secondary Market Research
Secondary market research, also known as desk research, is the process of finding market research that’s already compiled for you by others.
Examples of secondary information include reports and studies by government agencies, trade associations or other businesses within your industry. Whether you are a budding entrepreneur or just want to learn more about an industry, secondary research is extremely useful.
In this interactive workshop, you’ll learn how to conduct secondary market research with the help of LSBU’s library network. The first half of the workshop will be presented by branding and marketing expert Kaitlin Zhang. We'll explore what secondary market research is and why it's important. The second half of the workshop will be led by the staff at LSBU's Perry Library to demonstrate how to utilise the library’s database and other freely and widely available sources. In a fun and engaging atmosphere, you will get the chance to improve and practice your market research skills through a mini research project.
Attendees are highly encouraged to bring along a research topic or area of interest and a laptop to fully participate in the workshop.
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Kaitlin Zhang is the CEO of Oval Branding, a cross-border branding agency between the UK, USA and China, specialising in tech, financial services, government based in London, UK.
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Speaker: Kaitlin Zhang
Are you interested in expanding your business into the Chinese market? Are you considering moving abroad to work in China? Do you want to know what are the most successful brands in China and why?
This session is lead by Kaitlin Zhang, CEO of Oval Branding, an international branding consultancy specialising in cross-cultural new market entry and brand management. Her clients include businesses and senior executives in a variety of industries, such as finance, government, real estate, non-profit, in Beijing, Shanghai, Guangzhou and Shenzhen.
In this session, you will learn how to establish your corporate and personal brand in China. Your will learn about the different social media platforms you can utilise and the cultural difference between China and the UK. Attendees are encouraged to ask questions and network with others.
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凯特琳·张品牌顾问公司 Oval Branding，专注于品牌管理，在线营销策略和声誉公关管理。通过以客户为中心的设计理念和系统性的建构方案，提升品牌的价值。
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Event: Annual China Britain Trade Expo 2019
- 1. Kaitlin Zhang w w w . k a i t l i n z h a n g . c o m W e C h a t I D : K a i t l i n j j BRANDING
- 2. WEST MEETS EAST 1 9 9 1 S h e n z h e n
- 5. Q What are the most well-known British brands to Chinese consumers?
- 6. Q What about UK technology brands?
- 8. Chinese Clients: Venture Capital Private Equity Tech SMEs UK Clients: Tech SMEs C R O S S - B O R D E R B R A N D I N G M A R K E T I N G I N V E S T M E N T
- 9. 1 Don’t underestimate Brand Britain in corporate and personal branding.
- 11. 2 Chinese investors want to invest in UK’s technology sector.
- 12. 33% 30% 7% 0% 5% 10% 15% 20% 25% 30% 35% London Silicon Valley Beijing 2018 Tech Nation Report 33% of UK tech company’s customers are based outside the home country.
- 13. China’s outbound foreign direct investment in Europe ($12bn total, with $1.2bn in UK) is 6X higher than North America ($2bn), in first half of 2018. ( B a k e r M c k e n z i e a n d R h o d i u m G r o u p , 2 0 1 8 )
- 14. Government Smart Cities AI Infrastructure Education Health Made in China 2025 Belt & Road Industry Fintech AI, Machine Learning Autonomous Vehicles IoT SaaS E-Commerce CleanTech
- 15. China has second highest number of billionaires. L O O K I N G T O D I V E R S I F Y
- 16. What values can investors bring? Financial Capital Human Capital Social Capital Market Knowledge Manufacturing & Distribution And more...
- 17. 3 China’s entry barriers are greatly reducing.
- 18. Business is becoming easier: • Intellectual Property • Marketing Environment • Professional Partners
- 19. 1. Don’t underestimate Brand Britain in corporate and personal branding. 2. Chinese investors want to invest in UK’s technology sector. 3. China’s entry barriers are greatly reducing. Summary
- 20. Contact Me E m a i l : i n f o @ k a i t l i n z h a n g . c o m W e C h a t I D : K a i t l i n j j THANKYOU