Facebook marketing seminar 45

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Facebook marketing seminar 45

  1. 1. FaceBook For BusinessFB Marketing OverviewYour Fan PageFB AppsFB HousekeepingFB Paid AdvertisingFB EcommerceApp HTML code helpers on: www.settingupfacebookforbusiness.com Presented by Darcy Knapp, MBA SEO Web Mechanics
  2. 2. You NEED to be HEREIf facebook were a country it would have the 3rd largest population on the planet! ~Facebook is growing exponentially – announcing 1 Billion Registered Members (Jan 2012)~ Presented by Darcy Knapp, MBA SEO Web Mechanics
  3. 3. Facebook in The USA Presented by Darcy Knapp, MBA SEO Web Mechanics
  4. 4. The Power of Social Media Presented by Darcy Knapp, MBA SEO Web Mechanics
  5. 5. Your Fan Page? Does your business have a Fan Page? How many fans do you have? What is your strategy? Who is in control? Get connected! The fastest growing segment on facebook is Women: Age Group 55-65 Presented by Darcy Knapp, MBA SEO Web Mechanics
  6. 6. TimeLine Fan Page!! Presented by Darcy Knapp, MBA SEO Web Mechanics
  7. 7. “Create” a Business Fan Page Presented by Darcy Knapp, MBA SEO Web Mechanics
  8. 8. Choose Your Biz Category Presented by Darcy Knapp, MBA SEO Web Mechanics
  9. 9. Add Your Contacts (now or later) Presented by Darcy Knapp, MBA SEO Web Mechanics
  10. 10. Manage Your Permissions Presented by Darcy Knapp, MBA SEO Web Mechanics
  11. 11. Add Company Information Presented by Darcy Knapp, MBA SEO Web Mechanics
  12. 12. Add/Update Your Thumbnail Presented by Darcy Knapp, MBA SEO Web Mechanics
  13. 13. Your FB “Like” (Fan) TimeLine Page Presented by Darcy Knapp, MBA SEO Web Mechanics
  14. 14. Add Video => Post via YouTube Post to FB Post to Twitter Embed in emails Embed in Web Link from pages Like, Share, Send Presented by Darcy Knapp, MBA SEO Web Mechanics
  15. 15. FB Apps & Involver iframe for Pages: Frame your website into your FB Fan Page Static HTML: Provides you with a Fully Editable HTML Page YouTube for Pages: Displays your YouTube Channel Videos Tweets to Pages: Display your Twitter Feed on your FB Page RSS For Pages: Display Your Blog Feed on your FB Page Flickr for Pages: Display Your Flickr Photos Presented by Darcy Knapp, MBA SEO Web Mechanics
  16. 16. FB Page Tabs (Your Apps) Presented by Darcy Knapp, MBA SEO Web Mechanics
  17. 17. The FB=Twitter Option Presented by Darcy Knapp, MBA SEO Web Mechanics
  18. 18. LinkedIn Profile for Pages Presented by Darcy Knapp, MBA SEO Web Mechanics
  19. 19. Ping.fm Presented by Darcy Knapp, MBA SEO Web Mechanics
  20. 20. Housekeeping: FB PostsOn your Personal On your BusinessPage, you can remove Page, you can removeposts and/or block posts and/or blockpeople from posting. people from posting. Presented by Darcy Knapp, MBA SEO Web Mechanics
  21. 21. Chat Settings & FB Do you want to be seen as “on” FB Is someone else managing your page? Is anyone checking up on you??You can update your Chat Settings and be invisible! Presented by Darcy Knapp, MBA SEO Web Mechanics
  22. 22. No Time to Monitor Biz Page?Set Your Page to Posts by Admin Only Presented by Darcy Knapp, MBA SEO Web Mechanics
  23. 23. Un-Like / Un-Friend / Un-Fan You can Un-Like, Un-Friend or Un-fan The other user will not be notified You can unsubscribe from feeds ◦ Remove Friend Feeds ◦ Remove Fan Feeds ◦ Liked Biz Feeds ◦ Remove Your Biz page feeds from your personal page to reduce duplicate posts Presented by Darcy Knapp, MBA SEO Web Mechanics
  24. 24. Facebook Paid Advertising Presented by Darcy Knapp, MBA SEO Web Mechanics
  25. 25. Create a FB Ad Presented by Darcy Knapp, MBA SEO Web Mechanics
  26. 26. Target Your FB Ad Message Presented by Darcy Knapp, MBA SEO Web Mechanics
  27. 27. Advanced Targeting Presented by Darcy Knapp, MBA SEO Web Mechanics
  28. 28. Your Ad is Confirmed! Presented by Darcy Knapp, MBA SEO Web Mechanics
  29. 29. Payvment.comNow Consumers can purchase your items on Facebook or buy directly via the Payvement Website! Presented by Darcy Knapp, MBA SEO Web Mechanics
  30. 30. FB is the MallIntroducing the FB Ecommerce App: Payvment Presented by Darcy Knapp, MBA SEO Web Mechanics
  31. 31. Payvment: Build Your Store Presented by Darcy Knapp, MBA SEO Web Mechanics
  32. 32. Payvment: Your Live Store Presented by Darcy Knapp, MBA SEO Web Mechanics
  33. 33. Why FaceBook? Get in front of your next customer Meet/Greet and Friend them Update offers Provide helpful information Do not use for sales pitch Control your opportunity Use Ads for Targeting Small budgets go a long way! Presented by Darcy Knapp, MBA SEO Web Mechanics
  34. 34. Managed Account ServicesNeed help?Facebook Set up Packages from $75Ecommerce Store Build out from $150Managed Weekly FB Postings $125/month Includes FB Ads Management, Weekly Wall Postings, Landing Page Creation and Youtube Video cross postings. Posts are also sent to your Twitter, LinkedIn, Google Buzz, and linked accounts. Presented by Darcy Knapp, MBA SEO Web Mechanics
  35. 35. Are you ready? Please schedule your consultation today! I am available for your on site personalized marketing consultation for FB, Google and Search Marketing.Darcy Knapp, MBA, President & Chief SEO Web Mechanic SEO Web Mechanics Cell: 518.366.1707 eMail: Darcy@SEOWebMechanics.com www.facebook.com/DarcyKnapp www.facebook.com/DarcyKnappConsulting www.facebook.com/SEOWebMechanics www.facebook.com/CreateBusinessPages www.twitter.com/DarcyK56 www.linkedin.com/in/DarcyKnapp Presented by Darcy Knapp, MBA SEO Web Mechanics

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