This document provides a checklist for getting started with mobile marketing. It discusses the importance of mobile, best practices for mobile design such as simplicity and thumb friendliness, optimization tactics like speed and redirects, and tips for testing and analyzing mobile performance. The document encourages businesses to understand differing mobile and desktop user needs and goals to provide the best experience.

1. Ready, Set, Go Mobile!

2. Who We Are
Hall Internet Marketing
www.hallme.com
• 12 Years in Business
• Twitter @Hall_Web
Jenika Scott
Senior Manager of Client Accounts
jenika@hallme.com
• Twitter @jenika29
• Ext. 109

3. Got Questions?
• Use GoToWebinar “Ask a Question”
• Twitter with @hall_web

4. Today
• The importance of mobile
• 15 point checklist – getting
started to testing
The State of Mobile America
Pew Internet
http://www.pewinternet.org/Presentations/
2012/Mar/The-State-of-Mobile-
America.aspx

5. Why is mobile so important?
• In January, 48.5 % of mobile users
browsed the web - comSCORE
• 66% of Americans 24-35 own a smart
phone (Neilson)
comSCORE (March 2012)
http://www.comscore.com/Press_Events/Press_Releases/2012/3/comScore_Reports_January_2012_U.S._Mobile_Subscriber_Market_Share

6. Why does mobile matter to me/my
business?
vs.

7. Getting Started
• How much mobile traffic are you getting?
• Hire a web developer
• Custom mobile site
• Google Sites
• Have a CMS?
• Mobile website builders

8.  Listen
• Review Google Analytics
• Mobile vs. Desktop needs
• What are your customers saying
• Stay true to business goals

9.  Design
• “Lighter” version
• Easy navigation
• Organized options
• Position back options clearly
• Vertical scrolling
• Contrasting colors

10.  Thumb Friendly
• Not all hands are the same
• Space in between clicking options
• Large clickable items
Photo Credit: http://www.flickr.com/photos/andrewrennie/5305466633/

11.  Consistency
• Branding
• In line with business goals
• Same voice

12.  Simplicity
• Navigation
• Number of options
• Download time

13.  SEO
• Mobile site options are relevant
• Site should be text based and keyword-rich
• Build links
• Optimize images
• Include a mobile sitemap

14.  Local Optimization
• Include your business address
• Offer directions
• Or detect location and push directions
• Link your mobile site to directories like
Google Places
95% of smartphone users have searched for local information
61% of users call a business after searching
59% visit the location
(source: Google “The Mobile Movement: Understanding Smartphone Users” – 2011)
Learn More: http://www.hallme.com/blog/1-in-3-mobile-searches-are-local/

15.  Full Site Option
• Link to your full site from mobile
• Link to your mobile site from full
• Don’t force the interaction,
empower the user to choose

16.  Click-to-Call
• Good conversion option
• Mobile user needs differ from
desktop user needs
• May not make sense for all
industries
• Phone numbers should all be
click to call
Photo Credit: http://www.flickr.com/photos/71744937@N07/6482789587/

17.  Conversion
• Back to the basics – make it easy
and thoughtful
• Understand that a mobile user
has different needs than desktop
– use that to your advantage
• Speed is a large factor in mobile
experience – reduce steps

18.  Speed
• Mobile doesn’t just mean device – people are
on the go; they are moving
• This means your site needs to distract them
and help them
• Fast loading
• Prioritize content for the end user to get to the
information they are seeking
• Compress images
https://developers.google.com/pagespeed/

19.  Multi Device Accessible
• Don’t design for one device
• Allow user to change orientation
without using experience
• Think about the technology used
– is it compatible? (ex. Flash)

20.  Mobile Site Redirects
• Auto detect mobile user and
redirect them to mobile site
• Best first impression

21.  Analyze
• Analytics
• Review top exit pages and most visited pages
• User Testing (Live/Simulated)
• Communicate with customers/prospects
• Technology is changing – don’t leave your
mobile site stagnant
• Try new conversions
• Reduce form fields
• Always work to improve the experience no
matter the medium

22.  Test
• Mobile Speed
• W3C mobile
• MITE
• Device emulators
• Field testing
• Browser Add Ons

23. Your Mobile Site Checklist

24. Start Today!
1. How much mobile traffic does your site get?
2. What is your budget?
3. How do mobile goals differ from desktop goals?
Learn More: http://www.hallme.com/blog/are-peo

25. Recap
• Offering the best experience for the end user
• Mobile goals differ from desktop goals
• Technology is changing
Photo credit http://www.flickr.com/photos/ashevillein/4233288271/

26. Questions
New Webinar Topics?

27. Learn More
Follow Hall: @Hall_Web
Follow Jenika: @jenika29
• Blog - http://www.hallme.com/blog
• Webinars - http://www.hallme.com/webinars
•April 10, 2pm
• How to Run a Successful Paid Search Campaign
• March 13, 2pm
• How to Make Your CMS SEO Friendly
C
Call us! 1-877-425-5932 (HALL-WEB)
jenika@hallme.com x109
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