The document outlines essential SEO strategies for small businesses, emphasizing the importance of clean code, effective website design, and quality content to improve online visibility. It highlights the need for trust-building through optimization techniques like clear navigation, local search enhancements, and link-building with relevant keywords. Ultimately, it encourages businesses to track their performance and adapt their approach to maintain relevance in search engine results.

1. Small Business SEO On A Shoestring Aaron Weiche

2. Aaron Weiche (why-key) VP & Founder of Five Technology 12+ Years Bunch of websites (500) Web firm with a staff of 14 Creative & strategy Blogger, Twitter-er, Facebook-er Husband, father of 3 daughters Nebraska Husker football

3. Resources +

4. SEO Tech Basics <Core Code Needs/> The Building Codes “ Search Engine Friendly” Clean Code Crawlable – you must be indexed to be ranked URLS - www.site.com/remodeling/basement-finishing HTML & XML Sitemaps Clear navigation, free of Flash Load speed 301 redirects, custom 404 pages META titles and descriptions – more to come SEO’s long term future isn’t technical, isn't geeky

5. SEO Tech Basics The Building Code Inspector www.google.com/webmasters/tools/ Provides detailed reports on your websites visibility, crawl errors and other useful information to help identify technical issues.

6. Be Different Change Your Approach

7. The Trust Game The GOAL is to create a website that is trusted. By consumers By search engines

8. The Trust Game

9. Small Biz SEO Layers Design Content Optimization Links

10. Design DESIGN: Branded & Unique Photos Custom is your 1a WP Themes are your 1b

11. Design SEO is about trust, do you look the part?

12. Content Research Competitors Websites Usability, content, call to action Be better Keyword Research Get past the top Know your targets Heavy into location if applicable

13. Content Welcome To Our Website For over 10 years we have been providing the finest in products and services to our customers. Through dedication, education and innovation we are recognized as an industry leader.

14. Content Trusted Minneapolis Plumber For over 10 years we have provided plumbing services and repair to Minneapolis homeowners. From showers to toilets, leaks to installs, our plumbers are the best.

15. Content Trusted Minneapolis Plumber For over 20 years we have provided plumbing services and repair to Minneapolis homeowners. From showers to toilets, leak repairs to installs, our plumbers are the best.

16. Content Content Page Names Do NOT use these: Use keywords like “Plumbing Services” SERVICES PRODUCTS ABOUT

17. Content Write A Blog or Create News On your domain - /blog or /news Endless benefits – feeds, structure, links Don’t get hung up on frequency SHARE all of your expertise, secrets suck All the small things Photos/visuals rock Be where the “linkers” are Content that’s link worthy

18. Optimize Let’s make it better!

19. Optimize Tell The Engines Don’t make the bots or the people have to work to figure out what EACH PAGE is covering.

20. Optimize META PAGE TITLES Write them for each page – L to R, displays 65 characters, key term, location Sid’s Restaurant - Italian - Take Out | 612-223-4444

21. Optimize META Descriptions View these as a 30 second commercial for your link. Can your sentence draw a click? Do I REALLY need to tell you about META tags?

22. Optimize Well Structured Content Just Makes Sense Headers, sub headers, bullet lists, bold Easy to digest for humans and bots Internal Links Link the terms that guide users to answers

23. Optimize Local Search – Location Matters in Small Biz 30% of all searches involve a city, state or zip Claim your local listings – GetListed.org Complete all aspects – text, photo, video Find local directories & providers Google Recognizes Local Snippets micro formats - http://bit.ly/localsnip

24. Optimize Create A Website Footer That Offers Value HTML Links, Location Data, Calls to Action

25. Links Links are like gossip on the web & you need them to talk about you.

26. Links Know Where Your Links Are Yahoo: link:www.domain.com Know Your Competitors Links Make note of where they have links from 3 rd party tools/websites

27. Links Anchor Text The terms in your link are a big sign St. Paul restaurant beats www.wafrost.com

28. Links Get Some Partners, vendors, associates Directories & paid links Bloggers, comment, get noticed, help Find similar businesses in other markets Social media, tweets, FB, lists Search, make note of those who rank Do not email/fail Learn to ask people for links Be part of the web, not just your site

29. Tie It All Together It’s the mix not the silver bullet Track, evaluate, adjust Change your approach Realize everything you do is content Be human, it’s what the engines want to be

30. We can be friends forever @AaronWeiche facebook.com/weiche fivetechnology.com/blog THANK YOU!