Personal branding expert Kaitlin Zhang teaches you the 10 questions you must ask before making your website and the essential elements of your website. @KaitlinZhang
www.ovalbranding.com
Nuts And Bolts Checklist for Digital MediaKaren Graham
A practical checklist for nonprofits to ensure consistent branding and optimize engagement across all major digital communication channels. Copy of my slides from a presentation for the Georgia Nonprofit Summit, 5/22/2012.
3 timely topics for small businesses looking to get more out of marketing:
1. Improving Customer Experience
2. Developing Social Media with Branding Strategies
3. Marketing on a Shoestring Budget
Personal branding expert Kaitlin Zhang teaches you the 10 questions you must ask before making your website and the essential elements of your website. @KaitlinZhang
www.ovalbranding.com
Nuts And Bolts Checklist for Digital MediaKaren Graham
A practical checklist for nonprofits to ensure consistent branding and optimize engagement across all major digital communication channels. Copy of my slides from a presentation for the Georgia Nonprofit Summit, 5/22/2012.
3 timely topics for small businesses looking to get more out of marketing:
1. Improving Customer Experience
2. Developing Social Media with Branding Strategies
3. Marketing on a Shoestring Budget
Certify Public Accountant, CPA, CPA marketing, CPA social media, linkedIn, networking, social media, blogging, press release, viral videos, information videos, pay per click, display ads, SEO, SEM, email, local diretories, facebook, youtube,tweeter, google+, meetup, yelp, manta, yp.com, advance business consulting, jose cintron, http://mba4help.com, jose cintron
Iowa REALTOR Convention - Digital MarketingMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. The class will teach you to:
* Develop an online brand that expresses who you are and helps you maintain a consistent online presence. * Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable. * Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing. * Incorporate public relations strategies into your marketing plan and be your own publicist.
Full slide deck from my presentation on How to Create a Stellar LinkedIn Profile. I also do private one-to-one LinkedIn Profile Development and Optimization. Contact me: robeenf at gmail dot com. Or you can find me here: linkedin/in/robinfrank
Content Marketing, Social Media and SEO Build Online Expertise and Attract yo...New Tricks
Content Marketing is creating and sharing valuable free content of interest to your “Right Clients” which serves the purpose of attracting a larger prospect base, that will bring in leads, who you can nurture and educate and convert into customers. These customers will become repeat buyers and good sources for on-going referrals.
Winning Listings and Converting Buyers With Google PlusHSA Home Warranty
Today's home buyer will search online at some point during the home buying process. When they do it's crucial that your business and contact information show up at the top of the search results. Many people think that it costs thousands of dollars to have your name and business show up as a top search result but in this webinar you will learn a free and easy shortcut to get to the top of Google search results. Learn how to set up a Google Plus page that will appear at the top of local search results when a buyer is searching for homes or a real estate agent in your market.
Daily deal builder presents driving targeted, quality traffic to your websit...Chris Powell
Driving targeted traffic to your website or business is one of the most important components to running any business. You can have the greatest product, service, and offerings — but if no one sees them, what does it matter and more importantly, who does it help? In this recording of our Daily Deal Builder training presentation “How To Drive Quality, Targeted Traffic to your Website“, we discuss various proven ways to effectively drive traffic to your daily deal website, or any website for that matter.
LinkedIn Marketing for-China to USA-Travel AgenciesRichard Uzelac
LinkedIn Marketing for the Chinese to USA Tourist. Travel agent and travel agencies can benefit from properly marketing to the affluent Chinese traveler.
Using Google Plus To Get Your Real Estate Business On Top of Search ResultsHSA Home Warranty
90% of home buyers start their search on the web. For small local agencies and brokers it's hard to beat out the nation wide companies like Zillow and Trulia in search rankings. In order to do so you need to us their size against them and unlock the power of Google Plus Local to jump to the top of search results. Find out how.
This session was created specifically for real estate agents and will review the best practices for using LinkedIn to generate inbound leads and increase your sphere of influence.
In this free live 45 minute webinar you will learn how to:
* Build your personal brand on LinkedIn to showcase your expertise, experience and credibility to differentiate yourself online
* Implement best practices for updating your profile so that it serves as a selling tool
* Increase your visibility and search rankings compared to other real estate agents
Watch the recording now: http://youtu.be/-cnTUEba90Y
Presentation part 2
Do you want to get your site seen by search engines and to drive more traffic to your site? Or do you wish you could get better value from the visitors you are getting? Maybe you read the press and are wondering whether Twitter or facebook can help your business?
If the answer is "yes" to any of these then this presentation is for you:
Understand search engines and how to attract them to your website
Develop online and offline marketing strategies
Use the internet to create a powerful prospect database
Build your brand and attract visitors online
And understand how to use cost effective internet communications
How Companies are Using Social Networks and the Internet to Generate Sales 20...Social Jack
Great Presentation to a three chamber event in Northwest Indiana. Very progressive group looking to combine what they now have with what they want to do next in the Online world of Social Networks!
Certify Public Accountant, CPA, CPA marketing, CPA social media, linkedIn, networking, social media, blogging, press release, viral videos, information videos, pay per click, display ads, SEO, SEM, email, local diretories, facebook, youtube,tweeter, google+, meetup, yelp, manta, yp.com, advance business consulting, jose cintron, http://mba4help.com, jose cintron
Iowa REALTOR Convention - Digital MarketingMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. The class will teach you to:
* Develop an online brand that expresses who you are and helps you maintain a consistent online presence. * Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable. * Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing. * Incorporate public relations strategies into your marketing plan and be your own publicist.
Full slide deck from my presentation on How to Create a Stellar LinkedIn Profile. I also do private one-to-one LinkedIn Profile Development and Optimization. Contact me: robeenf at gmail dot com. Or you can find me here: linkedin/in/robinfrank
Content Marketing, Social Media and SEO Build Online Expertise and Attract yo...New Tricks
Content Marketing is creating and sharing valuable free content of interest to your “Right Clients” which serves the purpose of attracting a larger prospect base, that will bring in leads, who you can nurture and educate and convert into customers. These customers will become repeat buyers and good sources for on-going referrals.
Winning Listings and Converting Buyers With Google PlusHSA Home Warranty
Today's home buyer will search online at some point during the home buying process. When they do it's crucial that your business and contact information show up at the top of the search results. Many people think that it costs thousands of dollars to have your name and business show up as a top search result but in this webinar you will learn a free and easy shortcut to get to the top of Google search results. Learn how to set up a Google Plus page that will appear at the top of local search results when a buyer is searching for homes or a real estate agent in your market.
Daily deal builder presents driving targeted, quality traffic to your websit...Chris Powell
Driving targeted traffic to your website or business is one of the most important components to running any business. You can have the greatest product, service, and offerings — but if no one sees them, what does it matter and more importantly, who does it help? In this recording of our Daily Deal Builder training presentation “How To Drive Quality, Targeted Traffic to your Website“, we discuss various proven ways to effectively drive traffic to your daily deal website, or any website for that matter.
LinkedIn Marketing for-China to USA-Travel AgenciesRichard Uzelac
LinkedIn Marketing for the Chinese to USA Tourist. Travel agent and travel agencies can benefit from properly marketing to the affluent Chinese traveler.
Using Google Plus To Get Your Real Estate Business On Top of Search ResultsHSA Home Warranty
90% of home buyers start their search on the web. For small local agencies and brokers it's hard to beat out the nation wide companies like Zillow and Trulia in search rankings. In order to do so you need to us their size against them and unlock the power of Google Plus Local to jump to the top of search results. Find out how.
This session was created specifically for real estate agents and will review the best practices for using LinkedIn to generate inbound leads and increase your sphere of influence.
In this free live 45 minute webinar you will learn how to:
* Build your personal brand on LinkedIn to showcase your expertise, experience and credibility to differentiate yourself online
* Implement best practices for updating your profile so that it serves as a selling tool
* Increase your visibility and search rankings compared to other real estate agents
Watch the recording now: http://youtu.be/-cnTUEba90Y
Presentation part 2
Do you want to get your site seen by search engines and to drive more traffic to your site? Or do you wish you could get better value from the visitors you are getting? Maybe you read the press and are wondering whether Twitter or facebook can help your business?
If the answer is "yes" to any of these then this presentation is for you:
Understand search engines and how to attract them to your website
Develop online and offline marketing strategies
Use the internet to create a powerful prospect database
Build your brand and attract visitors online
And understand how to use cost effective internet communications
How Companies are Using Social Networks and the Internet to Generate Sales 20...Social Jack
Great Presentation to a three chamber event in Northwest Indiana. Very progressive group looking to combine what they now have with what they want to do next in the Online world of Social Networks!
Sbims presentation preparing to build your brand online - september 10Marketing Angels
Presentation by Michelle Gamble, Chief Angels at Marketing Angels. Presented 28th of September 2010 in Sydney at the Small Business Internet Marketing Secrets seminar. Part of Small Business September.
Geared towards small and medium manufacturers, this presentation explains the basics behind web site design, search engine optimization, pay-per-click marketing and social media. It includes tips for both DIY'ers and those looking to outsource. Finally, find out which web marketing strategies work best based on timelines, budgets and resources.
Digital Marketing: The Essential ToolkitHarley Rivet
The essential toolkit for digital marketers including website best practices, seo tips, social media strategy, and a host of cheap effective tools you can start using right away.
E-Commerce and Social Business - What a business owner should know about SEO,...Elizabeth Quintanilla, MBA
E-Commerce and Social Business - What a business owner should know about SEO, Social Media, Email Marketing, and more ..
Presented At Austin, TX Economic Business Growth Incubator (EGBI) on 2/14. Really enjoyed teaching the class to highly motivated bootstrap entrepreneurs! - Elizabeth Quintanilla
Building an Internet Strategy for Business in the Digital AgeMediaSauce
This is the presentation from the 1st Quarter of the ISBDC Business in the Digital Age Series. It covers Google Rules, formulating a strategy for business online, and more...
There are many basic SEO techniques that can be used to improve search results. This presentation will elaborate on the more advanced techniques used in search engine optimization.
LinkedIn is the largest professional social media network and provides businesses of all types -- small businesses included -- with a great platform to market themselves.
While LinkedIn is not a platform local businesses traditionally think of when looking to grow, this network of professionals offers countless marketing opportunities that can have a significant impact on your bottom line by increasing your business.
This deck will teach you:
-- How to build an engaging LinkedIn Company Page
-- Best practices
-- Getting started with LinkedIn Groups
-- Posts that will help you increase your reach
-- How to get the most out of LinkedIn endorsements
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
5. Agenda
Marketing
How marketing has
changed
What it means to you
What is web marketing
Overview of types
Your web site
Fundamentals
SEO
SEM
Other advertising
Social Media
6. Traditional Marketing is Dead
Customers are on to it
No more stretching the
truth…. nowhere to hide
No more throwing things
up to see what sticks
Consumers are empowered
and expect the truth
7. You are perfectly positioned
Hallmarks of your service:
Relationships
Service
Shared experiences
Fond memories
8. You are perfectly positioned
The most important component of your business
online is your team. You are your brand.
“Pat and Ted the owners have become like
family members”
Thank you Pat and Ted for such a
wonderful stay at your beautiful bed and
breakfast. You both are so welcoming and
by the time we left you felt like family.
Pat and Ted could not have done more for
us during our stay.
The most wonderful of all though was the
friendship we now have with Pat and Ted
Dobosz.
Etc., etc., etc.
9. How?
How do you engage your
guests to help you
spread the word?
How do you find and
engage potential guests?
11. Who are you as a group?
Numbers from survey
Web Marketing expertise: 2.5 out of 5
Social Media expertise: 2.7 out of 10
Blogs: 7
PPC: 4 / 12
Social Media Ads: 4 / 12
Most Active: St Francis / Bayfront Marin House
13. What is Web Marketing?
Driving traffic to a web site
and getting visitors to
engage
Calls to action
Inquire
Subscribe
Interact and remember
Relate their experience /
Refer
Reserve/Buy
14. What is Web Marketing?
This isn’t easy....
… but can/will eventually
build great rolling
momentum.
15. What is Web Marketing?
Be prepared to invest time
and some money to market
your property and yourself
on the web
16. What is Web Marketing?
An opportunity to begin or build a relationship
Don’t rush the
“sale”
Build trust
Open Channels to
communicate
Verify your
greatness
17. What is web marketing?
Where to start: Targeting
Who are your customers?
Why are they your customers?
Why did they pick you?
What is your value?
Where do they hangout online
and off?
Verticals? History buffs, etc.
18. Types of web marketing
Search Engine Marketing - SEM (Advertising)
Adwords
Other advertising
Landing pages
19. Types of web marketing
Search Engine Optimization - SEO
28. Search Engine Optimization(SEO)
The more links to your
site from other highly
ranked sites in your
topic area the higher
your rank in the
search engines
29. Search Engine Optimization(SEO)
You win the
election when
Google serves
up your address
when content on
your site matches
a user’s search,
because you had more links
30. SEO - Tactics
High quality relevant links to your site
Forum posts
3rd
party blogs
Comments on other blogs
Controversial content
Public Relations
Keyword/phrase optimized
content
Follow all the rules
31. SEO - Content, Content, Content
Each page a topic
Keyword rich
How to identify
(Google tools)
Brainstorm
Look at competitors
Search how your
customers search
Don’t try to go for
common terms
Long tail terms
Low counts in Google
32. SEO - Use a Content Management System(CMS)
If you can’t control your
site, then you can’t control
your marketing
WordPress
Not just for blogging
Install (Godaddy)
or use WordPress.com
Many others available
TypePad
Drupal
33. SEO - Get free content
Directories of content
RSS feeds
Guest posts
34. SEO - Links out = links in
Comments on other blogs
Blog networks
Forum posts
Write free articles
Contests
Post to Facebook, LinkedIn, etc.
Write articles that get attention
Top 10s
Secrets
35. SEO - Weblogs
Specialized Content
Build
Separate hosting
accounts
Hire
Freelance writers
eLance
Odesk
Blog specialists
Performancing
36. Silly Rabbit Tricks Are for Kids
Slow and steady equals
SEO success
No one can get you top
rankings without work
and original content, but
they can get you banned
Check references of anyone
you hire
37. Search Engine Marketing
Google Adwords
Maximize your
investment
Learn
Hire(Trada, oDesk, etc.)
The "Others" - Yahoo,
MSN(Bing), etc.
Cheaper
Less competition
42. This Changes Everything
Blurs the lines between our personal world and
business world
More open and honest communications
Sharing everything
Less divisions – more commonality
Go ahead and login
46. What is Social networking
Can you hear me?
“I just posted the coolest
link ever to Facebook and
none of my friends have
“liked it” or commented
upon it.” REFRESH
47. What is Social Networking?
Connecting
Conversations
Relationships
Ego
Geography
Business
Schools
Hobbies
Family
Any Interests
48. What is Social Networking?
Personal
Old friends
School mates
Family
Neighbors
Civic
Business
Promotions
Recruiting
Networking
Referrals
Testimonials
49. How To Use Social networking
Do you have the time?
58. Semi-closed personal social network
Club, church, community center, bar online
Worldwide and local
Fantastic personal
connections
Connect with only
Those you choose
73. Remember that likes are referrals – Their friends see
it. Ask for them.
Take action while staying with you or at least remind
them too.
Remind them to check in with Facebook,
Foursquare, etc. – Put up a sign
Post content of value frequently
78. Open personal/business social network
Broadcasting and conversations
Worldwide and local
Small bursts of info
(140 characters)
Follow – Subscribe
Real time/live
83. Video
People will click
Post to YouTube and
all the social media sites
Detailed keyword
Descriptions - SEO
Contests:
Best hidden gem, tours, etc.
84. Calls to action
Determine what you
want visitors to do
Build pages and links to
get them to take that
action
Landing pages
Tweak then test again
and again
87. Time
Allot a set amount of time each day
to the tasks
Patience... breeds success. It can take
months to see results
88. Getting Started
Jump right in
Have fun
Plan your strategy
Pick a few and stay
Set your goals
Enjoy yourself
Keep it real
Keep it fresh
Open up or be left behind
Give
89. Great Resources
Send for more
MarketingExperiments.com
Google’s Webmaster Central
Google Analytics
Tools for building,
tracking, and
managing your
site and clients
WordPress.com
Editor's Notes
I don’t know it all.
I don’t have all the ideas.
I don’t know it all.
I don’t have all the ideas.
I don’t know it all.
I don’t have all the ideas.
I am happy to advise you and to help you refine your ideas, but ultimately you know better than anyone what makes you and your product great.
Any time ask me to clarify, etc.
Ideas
Video contest for every guest – tour of st. augustine
Most incredible site in st augustine
Why bed and breakfasts rule
Ideas
Video contest for every guest – tour of st. augustine
Most incredible site in st augustine
Why bed and breakfasts rule
Ideas
Video contest for every guest – tour of st. augustine
Most incredible site in st augustine
Why bed and breakfasts rule
What topics might increase rank and be relevant to your clients?
Attractions here
Events
Resources