How to get leads to your independent insurance agency website, keep them on your website and follow up with email marketing.

1. Get ‘em, Keep ‘em, Close ‘em
How to get leads to your website, keep them on your
website and follow up with email marketing.

2. Getting Leads to Your Website
• Search Engine Optimization
• On site optimization includes choosing the right keywords, blogging often and
customizing content.
• Off site optimization includes business listings, linking from partners.
• Social Media
• Use social media to drive leads by providing interesting and fun posts. Interact
with your followers, and they may visit your site and get a quote.
• Landing Pages
• Use landing pages for marketing campaigns to draw customers in. These provide
specific information with an easy call to action to encourage customers to
complete your goals.
• Offline Marketing
• Use online marketing in conjunction with offline marketing to capitalize on your
marketing dollars.

3. Keeping Leads on Your Website
• Overall Website Design & Layout
• In order to give a great impression of your agency you will want to think about the following:
• What type of feel or message do you want to convey about your agency? Your color scheme and site graphics
should be a reflection of your agency.
• What main lines of businesses do you want to promote on your website? The type of layout that would suit your
agency depends on how many lines you want to be easily visible.
• Based on the goals of your website, the layout can be further modeled towards that.
• Easy to Navigate
• One key point you should always keep in mind is that your website needs to be easy to navigate. Visitors should be able
to quickly find what they need so that they will want to dig into your website deeper.
• Is your contact information readily apparent or is it easy to contact you online?
• If a visitor stumbles across your website, can they quickly determine what services you offer?
• Is the main navigation easy to see and understand?
• Do you have strong calls to action?
• Engage Visitors
• For your website to stand out and for visitors to remember your site, you will want to engage your visitors:
• Offer useful and unique information through your website content and blog posts
• Promote your social networking on your website and engage customers through them such as doing a referral
program or contest
• Make your website a resource with tools such as calculators or free reports
• Especially if your website is service focused, you can list your carriers’ claims and payment options
• Videos or flash animation provide a more exciting experience that helps your website stand out, but be careful not
to overdo it.
• Offer the option to sign up for newsletters

4. Following Up with Leads
• Send confirmation within 24 hours
• Send an email confirming you received their request and that someone will
be in touch soon – and then be sure you ARE in touch soon.
• You have a 45% higher chance of closing when you follow up within 24
hours.
• Start them on a drip campaign
• Value Prop – why are you special?
• Show your expertise
• Follow up with a phone call/print and mail item
• Include them on your next newsletter
• If not sold, follow up at 6 and 12 months – when they’re looking to renew, be
in front of them.
• Invite them to join you on social media – and then post regularly on your
social media sites.
• Email Marketing WORKS if you’re WORKING your leads

5. Learn more about how to get
leads, retain them and close
them with the following:
- getITC.com/blog/marketing/
- Facebook.com/InsuranceWebsiteBuilder
- Twitter.com/InsWebBuilder
Contact us at 800-383-3482 or getITC.com