Build Your Brand, Grow Your Business [Webcast]
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Learn how to use social media and LinkedIn’s free solutions to: · Attract more clients and candidates · Engage them through relevant content · Grow your talent pipeline and business by tapping into this pool.
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Build Your Brand, Grow Your Business [Webcast]
- 1. TALENT SOLUTIONS Webinar, recruitment firms Build your brand, grow your business June 24, 2015
- 2. TALENT SOLUTIONS Today’s Agenda Strategy – Build, Engage, Recruit Tactical – Tips and Tricks for Free Stuff on LinkedIn Next Steps & Q&A
- 3. TALENT SOLUTIONS How People Engage with your Agency People researching your employees per month People researching your company per month People currently following your company Website, organic traffic InMails Telephone calls Emails Meetings
- 4. TALENT SOLUTIONS Building ‘followers’ will fuel your success Members are 61% more likely to share information as a result of following your company 61% 100% Followers are 100% more likely to respond to an InMail 79% of members are interested in job opportunities from companies they are following79%
- 6. TALENT SOLUTIONS “I DON'T want marketing spam, I do want news stories, product reviews, people I know leaving or starting there.” “I want to know when a company launches a new product. I want any financial announcements from a company.” Question: “In your own words, please describe the kinds of company updates that you would be most interested in receiving.” “Updates that include large strategic & people shifts in the company. New product launches, discoveries of new technologies / partners with technologies. Large, unexpected financial changes. High profile talks by key leaders, i.e. CEO, President, CFO, CMO's etc.” “I like to stay in touch with the industry. New tips, tricks, and people moving around.” Source: Survey of 320 active LinkedIn members in the US and Canada (fielded 10/3/2011)
- 7. TALENT SOLUTIONS Generate more leads with 3 simple steps: Your followers & your brand Nurture your target audiences Do what you do best Build Engage Recruit
- 8. TALENT SOLUTIONS Your LinkedIn journey RECRUITENGAGEBUILD
- 9. TALENT SOLUTIONS Career Pages Grow your followers organically on LinkedIn.com LinkedIn Homepage Company Pages
- 10. TALENT SOLUTIONS Company Overview Page Your firm’s brand: Add a logo and banner image Fill in the details Company description Point out company specialties Differentiate from your competition Designate Page Admins for company status updates
- 11. TALENT SOLUTIONS Your Employees’ Profiles Your personal professional brand: Add a picture Don’t copy / paste your resume Write a personal tagline Write your elevator pitch Point out your skills Distinguish yourself from the crowd Ask for recommendations Own your public profile’s URL
- 13. TALENT SOLUTIONS Targeted Company Status Updates
- 15. TALENT SOLUTIONS 50 characters or less drives 28% higher engagement Less is More Best Practices Think in thirds Keep it brief Ask questions Time your posts Post frequently Make it relevant
- 16. TALENT SOLUTIONS Find Content – Pulse Screenshot of Pulse
- 17. TALENT SOLUTIONS Employees’ Personal Status Updates
- 19. TALENT SOLUTIONS Measure Your Results
- 20. TALENT SOLUTIONS Insightful reports from a LinkedIn representative
- 21. TALENT SOLUTIONS Company Page Statistics
- 22. TALENT SOLUTIONS Company Follower Statistics
- 23. TALENT SOLUTIONS Measure your impact Detailed follower analytics NEW Interested in… Track… Acquiring new followers New followers Increasing engagement Update impressions, likes, comments Amplification Increased reach Update impressions and shares
- 24. TALENT SOLUTIONS Generate more leads with 3 simple steps: Your followers & Your brand Nurture your target audiences Do what you do best Build Engage Recruit
- 25. TALENT SOLUTIONS Examples Who is doing it well using LinkedIn
- 26. TALENT SOLUTIONS Contact your LinkedIn Relationship Manager • Request an audit of your Build, Engage, Recruit strategy • Learn how premium products can further amplify your brand Any other questions? Email: • staffing@linkedin.com Building your brand Engaging your audience Generate more leads by: Your next steps: