The document provides tips for generating leads from research-oriented B2B buyers by understanding website users and turning traffic into sales leads. It discusses knowing users' problems and questions, addressing fears about wasting time or money, showing value, answering questions, providing testimonials, tracking conversions and using analytics to improve the user experience and ask for contact information at the right time.

1. Generating Leads from Research-Oriented B2B Buyers Hall Web Services

2. Who We Are Jenika Scott Channel Marketing Manager [email_address] Hall Web Services www.hallme.com 10+ Years in Business @Hall_Web @jenika29

3. Got Questions? Use GoToWebinar “Chat” or “Ask a Question” Twitter with @hall_web

4. About You B2B Business and you have a website Already generating some leads, want to learn how to generate more Thought about generate leads with your site but not sure how What you will learn: Knowing your users helps turn traffic into sales leads Understand buying fears and breaking down barriers How and when to ask for customer information

5. Conversion - Getting someone that comes to your site to take your desired/specific action User Conversion starts with… USER Contact Us Download now Click here Free Trial View a demo Call us More information

6. Answer These Questions: Why am I here? Do I want to do business with this company? What’s the next step?

7. Know Your Customers They have a problem they want fixed They have a question they want answered Not a lot of time They want to trust They desire a positive experience

8. Why Am I Here? Determined within seconds Can I find what I’m looking for? Are they trustworthy? What is the return policy? Do they have good customer support? Necessary expertise? Experience with industries like mine? ?

9. How to choose services, what to look for, value Facts, hard information Why choose you? What Do People Want?

10. What Do I Have to Offer? Resources supplied by parent company Adaptable print collateral Unique skills, interests

11. Putting It Out There Where to put information on your website Make it stand out Valuable

12. What’s Next? Don’t be shy – ask for contact information Use common sense when deciding what to ask for Be clear about what they will be getting Be trustworthy Don’t disappoint Please complete the form below to download your FREE whitepaper.

13. Understand Buying “Fears” Wasting time Wasting money No value Don’t want to be fooled

14. Get On The Same Level Success Stories Testimonials About Us Page Participate in social media

15. Measure What’s Working Track conversions with goals Track funnels Step 1: Click Button Step 2: View landing page Step 3: Fill out the form Step 4: Receive the offer GOAL

16. Learn from Analytics Traffic sources Popular content How long do they stay? Why do they leave?

17. What Can You Do Today? Make a good first impression Show them why they’ve come to your site Answer questions Solve problems Reach out Meet expectations

18. Recap User conversions begin with the user It’s not about what you want Help users find the information they are seeking Ask for customer information Don’t disappoint Use analytics to determine what works and what doesn’t Photo Credit - http://www.flickr.com/photos/hamed/234944758/

19. Questions?

20. Learn More SEO Vision Blog - http://www.hallme.com/blog Webinars – http://www.hallme.com/webinars Next week – How Search Works In 2 weeks – Does Your Business Need to Use Social Media? Call us! 1-877-425-5932 (HALL-WEB) ‏ [email_address] Follow Hall: @Hall_Web Follow Jenika: @jenika29