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QUESTIONNAIRE
Prepared by :
Riziel Joanne B. Mercado
Questionnaire
 A questionnaire is a research instrument
consisting a series of questions and other
prompts for the purpose of gathering information
from respondents.
 It was invented by Sir Francis Galton, and is often
used in behavioral or social research.
 When properly constructed and responsibly
administered, questionnaires become a vital
instrument by which statements can be made
about specific groups or people or entire
populations.
Advantages of the Questionnaire
1. The questionnaire is easy to construct.
Distribution is easy and inexpensive.
2. Responses are easy to tabulate.
3. The respondent’s replies are free.
4. Confidential information may be given freely.
5. The respondent can fill out the questionnaire at
will.
6. The respondent can give more accurate replies.
Disadvantages of a Questionnaire
1. The questionnaire cannot be used with those who
cannot read or write well, especially those who are
totally illiterate.
2. If many respondents may not return the filled up
copies of the questionnaire purposely or forgetfully,
considerable follow-ups are necessary.
3. If a respondent gives wrong information, it cannot be
corrected at once.
4. A respondent may leave some or many questions
unanswered because nobody urges him to do so or
he may not understand the significance of the
information he gives.
5. Some questions may be vague and so the
respondent may not answer them or if he does,
he may give wrong replies.
6. The number of choices may be so limited that
the respondent may be forced to select
responses that are not his actual choices.
Construction of a Questionnaire
1. Doing library search. Do some library
research among studies similar to yours. There
may be some questionnaires similar to what
you want to use. They may serve as guides in
constructing yours.
2. Talking to knowledgeable people. Talk to
people who have some knowledge about the
construction of questionnaires. You may be able
to get some ideas from them.
3. Mastering the guidelines. There are
guidelines in the construction of a
questionnaire. You learn these from books and
similar studies in your library search and from
your interviews with knowledgeable people.
Master the guidelines.
4. Writing the questionnaire. Write the
questionnaire following the guidelines as closely
as possible.
5. Editing the questionnaire. After the
questionnaire has been finished, show it for
correction and suggestions for improvement to
people who are known to posses adequate
knowledge in the construction of questionnaire.
6. Rewriting the questionnaire. Rewrite the
questionnaire according to the corrections and
suggestions.
7. Pretesting the questionnaire. This is called a
dry run. This the process of measuring the
effectiveness, validity, and reliability of the
questionnaire, and determining the clarity of the
items, the difficulty of answering the
questions, the proper length of time in
answering, ease in tabulating responses, and
other problems.
Parts of a questionnaire
1. Instructions
- to clarify to the respondents how and what to do
with the questionnaire; it is found at the topmost
part of the form
2. Classification
- Information that describes the respondents by
certain physical, social, economic, and other traits
that relate to the subject of research
Example : age, sex, civil status, educational
attainment, family income, occupation, or
profession of the respondents
3. Information
- sought to make up the body of major portion of
the questionnaire. The answers in this portion of
the questionnaire provide data to solve the
defined problem of the research study.
4. Request for Cooperation
- expresses appreciation and thanks to the
respondents for their time and assistance in
gathering data.
Example :
Thank You for your Cooperation.
Types of Questions asked in Survey
Questionnaires
1. According to form
1. The free-answer type
2. The guided response type
2. According to the kind of data asked for
1. Descriptive (verbal) data
2. Quantified (numerical) data
3. Intensity of feeling, emotion, or attitude
4. Degree of judgment
5. Understanding
6. Reasoning
 Guided Response Type
- This is also called the restricted type. The
respondent is guided in making his reply.
There are two types of this type:
a. Recall Type
b. Recognition Types
a. Recall Type
The replies are recalled.
Example :
Please supply the information asked for:
Age ______
Sex ______
Date of Birth _________
Place of Birth _________
 Recognition Types
-The possible responses are given and
respondent selects his answer. There are
three types:
a. Dichotomous
b. Multiple Choice
c. Multiple Response
Dichotomous
There are only two options and only one is
selected.
Example: Are you married?
Yes _____ No _____
2. Multiple Choice
Only one answer is chosen from those given
as options.
Example: What is your highest educational
attainment? Please put a check mark before your
reply.
____ Elementary graduate
____ High school graduate
____ College graduate
3. Multiple Response
Two or more options may be chosen.
Example: Why do you use toothpaste in brushing
your teeth? Place check marks
before your choice.
____ It prevents tooth decay
____ It freshens breath
____ It is soothing to the mouth
____ It is cheap
____ It is imported
2. According to the kind of data asked for
1. Descriptive (verbal) data
2. Quantified (numerical) data
3. Intensity of feeling, emotion, or attitude
4. Degree of judgment
5. Understanding
6. Reasoning
 Descriptive (verbal) data
Example : What kind of house do you live in?
Please check.
____ Concrete
____ Bamboo
____ Semi-Concrete / Wooden
____ Others
 Quantitative (numerical) data
Example :
How old are you? ______
What is your average monthly income?_____
 Intensity of Feeling, emotion, or attitude.
Example : Do you agree to have only one
day election, set for local and national elective
officials?
____ Strongly Agree
____ Agree
____ Fairly Agree
____ Disagree
____ Strongly Disagree
 Degree of Judgement
Example: How serious is the problem (drug
addiction, drinking, stealing, etc.)?
____ Very Serious
____ Serious
____ Fairly Serious
____ Not serious
____ Not a problem
 Understanding
Example:
Explain what democracy is.
 Reasoning
Example :
Why do you prefer democracy than dictatorship?
Guidelines in the Formulation of
Questions for a Questionnaire
It has been said before that a questionnaire is a set
of planned questions which, when answered
properly, would supply the needed data for a
research problem or topic.
Hence, the questions should be formulated properly
and appropriately to be able to secure the
necessary information.
The following are useful guidelines in the
construction of questions for a questionnaire:
1. Make all directions clear and unequivocal. As
much as possible make all directions clear, definite,
unequivocal and brief. There should also be a
direction for every type of questions. See to it that
the respondent knows exactly what to do.
Example: Poor direction for a multiple question:
Answer the following questions.
Better: Choose the items or options that would best
answer the question and write a check mark on
the space before each option. You may have
more than one choice.
2. Use correct grammar. Punctuation marks
especially should be placed properly to avoid
misinterpretation.
Example of poor grammar:
Please accomplish the questionnaire as soon as
possible return it.
Better: Please accomplish the questionnaire and
return it as soon as possible.
3. Make all questions unequivocal. As much as
possible make all questions brief, clear, and
unequivocal. Avoid making double barreled
questions, questions which can be interpreted in
two ways.
Example:
Are you employed or not?
This is not a doubled barreled question because
actually there are two questions.
One is: Are you employed?
The other is: Are you not employed?
This type of question cannot be answered by yes or no
without qualifying the answer. If your answer is
affirmative, it should be: Yes, I am employed. If you
answer in the negative the answer should be: No, I
am not employed.
Example of a vague question: Are you a graduate?
Better: Are you a high school graduate? (Specify the
course)
4. Avoid asking biased questions. A biased question
is one in which there is a veiled suggestion for an
answer.
Example:
Do you use Colgate toothpaste? If not, what
brand do you use?
In this question there is a veiled suggestion to make
Colgate as the answer. The respondent may think
that because Colgate is mentioned, it is the best
toothpaste and he has the tendency to say yes.
Better:
Which brand of toothpaste do you use?
5. Objectify the responses. This is for the
standardization of responses and easier tabulation.
Example: Why do you use Camay soap?
The replies can be checked only.
____It is fragrant.
____It makes my skin smoother.
____It is cheap.
____It is available all the time.
____It lasts long.
6. Relate all questions to the topic under study. All
questions should gather data relevant to the study.
If the study is about the teaching of science, all
questions should gather data that have something
to do with the teaching of science. If the study is
about the teaching of mathematics, all questions
should gather data that have something to do with
the teaching of mathematics.
7. Create categories or classes for approximate
answers. There are questions which cannot be
given exact answers and so there is a necessity of
creating categories or classes to accommodate the
approximate replies. Such classes or groupings
may be qualitative or quantitative.
Qualitative
How efficient is your
teacher?
____Very efficient
____Efficient
____Fairly efficient
____Inefficient
____Very inefficient
Quantitative
How many sticks of
cigarettes do you
consume a day?
____ 0 – 4
____ 5 – 9
____ 10 – 14
____ 15 – 19
____ 20 - 24
8. Group the questions in logical sequence. Some
ways of groupings are:
1. Questions may be grouped according to the
specific questions under the statement of the
problem. All questions that gather data to
answer one specific question under the
statement of the problem should be grouped
together.
2. Questions that deal with items that are
logically and usually placed together under a
big category should be grouped together.
3. In each grouping, easier questions should be
asked first.
4. Questions should be given in succession
steps if the topic of study is a process such
as baking a cake, constructing a house,
preserving foods, etc.
Questions may be grouped according to the
specific questions under the statement of the
problem.
Example:
How qualified are the teachers handling
science?
All questions dealing with degrees earned,
majors or specializations, eligibilities, seminars
attended, special trainings attended, teaching
experiences, and aptitude should be grouped
together.
Questions that deal with items that are logically and
usually placed together under a big category
should be grouped together.
Example:
Questions about age, gender, civil status, date of
birth, place of birth, ethnic origin, native
language, etc. should be grouped under personal
data.
9. Create sufficient number of response
categories. This is to make possible the inclusion
of the correct choice of the respondent. If the
correct choice of the respondent is not included
among the response categories and he is required
to make, his reply would be wrong.
Ex. of limited number of response categories:
Do you agree that the presidential form of government is
better than the parliamentary form?
____Agree
____Disagree
If the respondent does not know which is better, either he does not
answer the question, or if he is forced to make a response, either
reply will be wrong.
It would be better to make a room for a number of responses:
___Strongly agree
___Agree
___Uncertain or No comment
___Disagree
___Strongly disagree
10. Word carefully or avoid questions that
deal with confidential or embarrassing
information.
Example:
Suppose a woman becomes unfaithful to her
husband and you want to find the reasons
why she became unfaithful to her husband.
This is in connection with your study of
family relations.
Poor question: Why did you become
unfaithful to your husband? (This is
already telling her that she is unfaithful and
this will surely embarrass her.)
Better: What, in your own opinion, are
the reasons why wives sometimes fall in
love with men other than their own
husbands? (Supply all possible reasons
and she will choose those which she
experienced.)
11. Explain and illustrate difficult questions. Difficult
questions such as those employing some unfamiliar
technical terms should be made clear by added
explanations and/or illustrations.
12. State all questions affirmatively. If negative
statements are unavoidable, underline the negative
word to avoid misinterpretation.
Example: Are you not studying?
Better:Are you studying?
13. Make as many questions as would supply
adequate information for the study. The study is
only as complete as the completeness of the data
used. If some important data are missing, the worth
of the inquiry is very much reduced particularly its
accuracy and validity.
14. Add a catch-all word or phrase to options of
multiple response questions. This is necessary
for any additional information that the respondent
may want to give.
Example:
Why did you stop your studies?
_____I am too poor. I cannot afford.
_____I married early.
_____I lost interest.
_____My family moved to a place too far from school.
_____Others, please specify.
The word “Others” is the catch-all-word.
15. Place all spaces for replies at the left side. As
much as possible, place all spaces for replies at the
left side of the questionnaire for easy tabulation.
The spaces should be in a straight vertical column.
16. Make the respondents anonymous. This is to
make them give information more freely and more
accurately. Respondents are reluctant and even
refuse to give information about confidential and/or
embarrassing matters if they are not made
anonymous.
Evidence of Misleading
Questions
(Treece and Treece Jr, p. 189)
1. All-or-none responses. If all or most of the
answers are in the same direction, such as all
“yes” or all “no”, there is something wrong with
the question. An example is “Are you in favor of
good health?” Naturally the answer is “yes”.
2. Considerable difference in responses when
the order is changed. This may be a change in
the word order of an item or a change in the
order of the questions.
3. High proportion of omission or “no
response.” If so many questions are left
unanswered, either the question is overlooked,
or it is unclear, or it is offensive, or there is no
place where to write the answer.
4. High proportion of “don’t know” or “don’t
recall”. These responses indicate that the
items are improperly stated or inappropriate.
This is why pretesting is necessary to discover
these defects.
5. High proportion of “other” answers. This is
an indication that the choices or options for
selection are either inadequate or inappropriate.
Enough options should be provided and their
appropriateness should be studied carefully.
6. Considerable number of added comments. If
there are many comments on the margins or at
the end of the items, this indicates the
enthusiasm of the respondent or weakness of
the items. If the comments are irrelevant, the
items are either unclear or the alternatives are
inappropriate.
Example:
Why are you studying to become a teacher?
The options or choices are:
______I love to teach children.
______I can have a good job.
______I want to work in an office.
The options are inadequate. The respondent may add
“There are not enough choices.” and then adds “This is the
kind of service I want to render to my people.” Besides, “I
want to work in an office.” is an inappropriate because
teaching is not working in an office.
The Cover Letter
 Every copy of the questionnaire to be sent to a
respondent should be accompanied by a cover
letter which should certain among other things
the following:
 The purpose of the questionnaire or study
 Who is sanctioning, endorsing, or sponsoring the study
 What will be done with the information gathered by the
questionnaire
 The reason why the respondent should answer the
questionnaire and giving importance to the respondent
 The deadline date for the return of the questionnaire
 A guaranty of the anonymity of the respondent and
the confidentiality of the information given by him
 An expression of gratitude for the respondent’s
participation in the study
 An offer to inform the respondent of the results of
the study if he is interested
The Cover Letter
 The letter should be written as courteously and
cordially as possible by making it very personal
and neatly printed or typed bearing the actual
signature of the researcher.
 The sponsoring or endorsing person should be
selected on the basis of his influence upon the
respondents.
Questionnaire

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Questionnaire

  • 2. Questionnaire  A questionnaire is a research instrument consisting a series of questions and other prompts for the purpose of gathering information from respondents.  It was invented by Sir Francis Galton, and is often used in behavioral or social research.  When properly constructed and responsibly administered, questionnaires become a vital instrument by which statements can be made about specific groups or people or entire populations.
  • 3. Advantages of the Questionnaire 1. The questionnaire is easy to construct. Distribution is easy and inexpensive. 2. Responses are easy to tabulate. 3. The respondent’s replies are free. 4. Confidential information may be given freely. 5. The respondent can fill out the questionnaire at will. 6. The respondent can give more accurate replies.
  • 4. Disadvantages of a Questionnaire 1. The questionnaire cannot be used with those who cannot read or write well, especially those who are totally illiterate. 2. If many respondents may not return the filled up copies of the questionnaire purposely or forgetfully, considerable follow-ups are necessary. 3. If a respondent gives wrong information, it cannot be corrected at once. 4. A respondent may leave some or many questions unanswered because nobody urges him to do so or he may not understand the significance of the information he gives.
  • 5. 5. Some questions may be vague and so the respondent may not answer them or if he does, he may give wrong replies. 6. The number of choices may be so limited that the respondent may be forced to select responses that are not his actual choices.
  • 6. Construction of a Questionnaire 1. Doing library search. Do some library research among studies similar to yours. There may be some questionnaires similar to what you want to use. They may serve as guides in constructing yours. 2. Talking to knowledgeable people. Talk to people who have some knowledge about the construction of questionnaires. You may be able to get some ideas from them.
  • 7. 3. Mastering the guidelines. There are guidelines in the construction of a questionnaire. You learn these from books and similar studies in your library search and from your interviews with knowledgeable people. Master the guidelines. 4. Writing the questionnaire. Write the questionnaire following the guidelines as closely as possible.
  • 8. 5. Editing the questionnaire. After the questionnaire has been finished, show it for correction and suggestions for improvement to people who are known to posses adequate knowledge in the construction of questionnaire. 6. Rewriting the questionnaire. Rewrite the questionnaire according to the corrections and suggestions.
  • 9. 7. Pretesting the questionnaire. This is called a dry run. This the process of measuring the effectiveness, validity, and reliability of the questionnaire, and determining the clarity of the items, the difficulty of answering the questions, the proper length of time in answering, ease in tabulating responses, and other problems.
  • 10. Parts of a questionnaire 1. Instructions - to clarify to the respondents how and what to do with the questionnaire; it is found at the topmost part of the form
  • 11. 2. Classification - Information that describes the respondents by certain physical, social, economic, and other traits that relate to the subject of research Example : age, sex, civil status, educational attainment, family income, occupation, or profession of the respondents
  • 12. 3. Information - sought to make up the body of major portion of the questionnaire. The answers in this portion of the questionnaire provide data to solve the defined problem of the research study.
  • 13. 4. Request for Cooperation - expresses appreciation and thanks to the respondents for their time and assistance in gathering data. Example : Thank You for your Cooperation.
  • 14. Types of Questions asked in Survey Questionnaires 1. According to form 1. The free-answer type 2. The guided response type 2. According to the kind of data asked for 1. Descriptive (verbal) data 2. Quantified (numerical) data 3. Intensity of feeling, emotion, or attitude 4. Degree of judgment 5. Understanding 6. Reasoning
  • 15.  Guided Response Type - This is also called the restricted type. The respondent is guided in making his reply. There are two types of this type: a. Recall Type b. Recognition Types
  • 16. a. Recall Type The replies are recalled. Example : Please supply the information asked for: Age ______ Sex ______ Date of Birth _________ Place of Birth _________
  • 17.  Recognition Types -The possible responses are given and respondent selects his answer. There are three types: a. Dichotomous b. Multiple Choice c. Multiple Response
  • 18. Dichotomous There are only two options and only one is selected. Example: Are you married? Yes _____ No _____
  • 19. 2. Multiple Choice Only one answer is chosen from those given as options. Example: What is your highest educational attainment? Please put a check mark before your reply. ____ Elementary graduate ____ High school graduate ____ College graduate
  • 20. 3. Multiple Response Two or more options may be chosen. Example: Why do you use toothpaste in brushing your teeth? Place check marks before your choice. ____ It prevents tooth decay ____ It freshens breath ____ It is soothing to the mouth ____ It is cheap ____ It is imported
  • 21. 2. According to the kind of data asked for 1. Descriptive (verbal) data 2. Quantified (numerical) data 3. Intensity of feeling, emotion, or attitude 4. Degree of judgment 5. Understanding 6. Reasoning
  • 22.  Descriptive (verbal) data Example : What kind of house do you live in? Please check. ____ Concrete ____ Bamboo ____ Semi-Concrete / Wooden ____ Others
  • 23.  Quantitative (numerical) data Example : How old are you? ______ What is your average monthly income?_____
  • 24.  Intensity of Feeling, emotion, or attitude. Example : Do you agree to have only one day election, set for local and national elective officials? ____ Strongly Agree ____ Agree ____ Fairly Agree ____ Disagree ____ Strongly Disagree
  • 25.  Degree of Judgement Example: How serious is the problem (drug addiction, drinking, stealing, etc.)? ____ Very Serious ____ Serious ____ Fairly Serious ____ Not serious ____ Not a problem
  • 27.  Reasoning Example : Why do you prefer democracy than dictatorship?
  • 28. Guidelines in the Formulation of Questions for a Questionnaire It has been said before that a questionnaire is a set of planned questions which, when answered properly, would supply the needed data for a research problem or topic. Hence, the questions should be formulated properly and appropriately to be able to secure the necessary information.
  • 29. The following are useful guidelines in the construction of questions for a questionnaire: 1. Make all directions clear and unequivocal. As much as possible make all directions clear, definite, unequivocal and brief. There should also be a direction for every type of questions. See to it that the respondent knows exactly what to do. Example: Poor direction for a multiple question: Answer the following questions. Better: Choose the items or options that would best answer the question and write a check mark on the space before each option. You may have more than one choice.
  • 30. 2. Use correct grammar. Punctuation marks especially should be placed properly to avoid misinterpretation. Example of poor grammar: Please accomplish the questionnaire as soon as possible return it. Better: Please accomplish the questionnaire and return it as soon as possible.
  • 31. 3. Make all questions unequivocal. As much as possible make all questions brief, clear, and unequivocal. Avoid making double barreled questions, questions which can be interpreted in two ways. Example: Are you employed or not? This is not a doubled barreled question because actually there are two questions. One is: Are you employed? The other is: Are you not employed?
  • 32. This type of question cannot be answered by yes or no without qualifying the answer. If your answer is affirmative, it should be: Yes, I am employed. If you answer in the negative the answer should be: No, I am not employed. Example of a vague question: Are you a graduate? Better: Are you a high school graduate? (Specify the course)
  • 33. 4. Avoid asking biased questions. A biased question is one in which there is a veiled suggestion for an answer. Example: Do you use Colgate toothpaste? If not, what brand do you use? In this question there is a veiled suggestion to make Colgate as the answer. The respondent may think that because Colgate is mentioned, it is the best toothpaste and he has the tendency to say yes. Better: Which brand of toothpaste do you use?
  • 34. 5. Objectify the responses. This is for the standardization of responses and easier tabulation. Example: Why do you use Camay soap? The replies can be checked only. ____It is fragrant. ____It makes my skin smoother. ____It is cheap. ____It is available all the time. ____It lasts long.
  • 35. 6. Relate all questions to the topic under study. All questions should gather data relevant to the study. If the study is about the teaching of science, all questions should gather data that have something to do with the teaching of science. If the study is about the teaching of mathematics, all questions should gather data that have something to do with the teaching of mathematics.
  • 36. 7. Create categories or classes for approximate answers. There are questions which cannot be given exact answers and so there is a necessity of creating categories or classes to accommodate the approximate replies. Such classes or groupings may be qualitative or quantitative.
  • 37. Qualitative How efficient is your teacher? ____Very efficient ____Efficient ____Fairly efficient ____Inefficient ____Very inefficient Quantitative How many sticks of cigarettes do you consume a day? ____ 0 – 4 ____ 5 – 9 ____ 10 – 14 ____ 15 – 19 ____ 20 - 24
  • 38. 8. Group the questions in logical sequence. Some ways of groupings are: 1. Questions may be grouped according to the specific questions under the statement of the problem. All questions that gather data to answer one specific question under the statement of the problem should be grouped together. 2. Questions that deal with items that are logically and usually placed together under a big category should be grouped together.
  • 39. 3. In each grouping, easier questions should be asked first. 4. Questions should be given in succession steps if the topic of study is a process such as baking a cake, constructing a house, preserving foods, etc.
  • 40. Questions may be grouped according to the specific questions under the statement of the problem. Example: How qualified are the teachers handling science? All questions dealing with degrees earned, majors or specializations, eligibilities, seminars attended, special trainings attended, teaching experiences, and aptitude should be grouped together.
  • 41. Questions that deal with items that are logically and usually placed together under a big category should be grouped together. Example: Questions about age, gender, civil status, date of birth, place of birth, ethnic origin, native language, etc. should be grouped under personal data.
  • 42. 9. Create sufficient number of response categories. This is to make possible the inclusion of the correct choice of the respondent. If the correct choice of the respondent is not included among the response categories and he is required to make, his reply would be wrong.
  • 43. Ex. of limited number of response categories: Do you agree that the presidential form of government is better than the parliamentary form? ____Agree ____Disagree If the respondent does not know which is better, either he does not answer the question, or if he is forced to make a response, either reply will be wrong. It would be better to make a room for a number of responses: ___Strongly agree ___Agree ___Uncertain or No comment ___Disagree ___Strongly disagree
  • 44. 10. Word carefully or avoid questions that deal with confidential or embarrassing information. Example: Suppose a woman becomes unfaithful to her husband and you want to find the reasons why she became unfaithful to her husband. This is in connection with your study of family relations.
  • 45. Poor question: Why did you become unfaithful to your husband? (This is already telling her that she is unfaithful and this will surely embarrass her.) Better: What, in your own opinion, are the reasons why wives sometimes fall in love with men other than their own husbands? (Supply all possible reasons and she will choose those which she experienced.)
  • 46. 11. Explain and illustrate difficult questions. Difficult questions such as those employing some unfamiliar technical terms should be made clear by added explanations and/or illustrations.
  • 47. 12. State all questions affirmatively. If negative statements are unavoidable, underline the negative word to avoid misinterpretation. Example: Are you not studying? Better:Are you studying?
  • 48. 13. Make as many questions as would supply adequate information for the study. The study is only as complete as the completeness of the data used. If some important data are missing, the worth of the inquiry is very much reduced particularly its accuracy and validity.
  • 49. 14. Add a catch-all word or phrase to options of multiple response questions. This is necessary for any additional information that the respondent may want to give. Example: Why did you stop your studies? _____I am too poor. I cannot afford. _____I married early. _____I lost interest. _____My family moved to a place too far from school. _____Others, please specify. The word “Others” is the catch-all-word.
  • 50. 15. Place all spaces for replies at the left side. As much as possible, place all spaces for replies at the left side of the questionnaire for easy tabulation. The spaces should be in a straight vertical column.
  • 51. 16. Make the respondents anonymous. This is to make them give information more freely and more accurately. Respondents are reluctant and even refuse to give information about confidential and/or embarrassing matters if they are not made anonymous.
  • 52. Evidence of Misleading Questions (Treece and Treece Jr, p. 189) 1. All-or-none responses. If all or most of the answers are in the same direction, such as all “yes” or all “no”, there is something wrong with the question. An example is “Are you in favor of good health?” Naturally the answer is “yes”. 2. Considerable difference in responses when the order is changed. This may be a change in the word order of an item or a change in the order of the questions.
  • 53. 3. High proportion of omission or “no response.” If so many questions are left unanswered, either the question is overlooked, or it is unclear, or it is offensive, or there is no place where to write the answer. 4. High proportion of “don’t know” or “don’t recall”. These responses indicate that the items are improperly stated or inappropriate. This is why pretesting is necessary to discover these defects.
  • 54. 5. High proportion of “other” answers. This is an indication that the choices or options for selection are either inadequate or inappropriate. Enough options should be provided and their appropriateness should be studied carefully.
  • 55. 6. Considerable number of added comments. If there are many comments on the margins or at the end of the items, this indicates the enthusiasm of the respondent or weakness of the items. If the comments are irrelevant, the items are either unclear or the alternatives are inappropriate.
  • 56. Example: Why are you studying to become a teacher? The options or choices are: ______I love to teach children. ______I can have a good job. ______I want to work in an office. The options are inadequate. The respondent may add “There are not enough choices.” and then adds “This is the kind of service I want to render to my people.” Besides, “I want to work in an office.” is an inappropriate because teaching is not working in an office.
  • 57. The Cover Letter  Every copy of the questionnaire to be sent to a respondent should be accompanied by a cover letter which should certain among other things the following:  The purpose of the questionnaire or study  Who is sanctioning, endorsing, or sponsoring the study  What will be done with the information gathered by the questionnaire  The reason why the respondent should answer the questionnaire and giving importance to the respondent
  • 58.  The deadline date for the return of the questionnaire  A guaranty of the anonymity of the respondent and the confidentiality of the information given by him  An expression of gratitude for the respondent’s participation in the study  An offer to inform the respondent of the results of the study if he is interested
  • 59. The Cover Letter  The letter should be written as courteously and cordially as possible by making it very personal and neatly printed or typed bearing the actual signature of the researcher.  The sponsoring or endorsing person should be selected on the basis of his influence upon the respondents.