New media survey questionnaire before entry to new market

1. New Media Survey Questionnaire
Dear sir/madam,
The purpose of this questionnaire is to find out what forms of new media people use, how they use it,
what their behaviour is as a user and/or receiver. Also how people perceive the traditional media and
how people feel about other forms of (commercial) expression.
Name: ____________________________________
1. What is your gender?
Female Male
2. What is your age?
20-30 31-40 41-50
3. What is your race?
Malay Indian Chinese Others
4. What is your religion?
Islam Hindu Buddha Others
5. What is the highest level of education you have completed?
Lower Secondary Upper Secondary
Diploma Degree
Master
6. Occupation
Self Employed Private Sector Government

2. 7. Out of the following options, which are the two websites you use the most?
Facebook Twitter Youtube
LinkedIn Myspace Flickr
8. If ever, on average how often do you send a link to a video or website to someone you know?
Once a week Once a month Never
9. How often do you *receive* a link to a video or website from someone you know?
Once a week Once a month Never
10. Of the times you receive such a link and visit the link, who usually sent it? (please check only one
answer)
A close friend An acquaintance
A family member A business relation
Someone I don’t know Someone I met through a social network
11. Where do you most often receive such links?
A social network site (Facebook, Myspace, Twitter, etc.)
Email
Instant Messenger (MSN, ICQ, AOL, Google Talk etc.)
8. How often do you visit Youtube?
Daily More than once a week
Once a week Once a month

3. 8. Why do you visit Youtube yourself?
To listen to music or see music videos
To see news items or news programs
To see various kinds of home-made videos
To watch scenes from television series or movies etc
To look at commercials
9. How often do you use Facebook?
Daily More than once a week
Once a week Once a month
10. Do you use the group function on Facebook? The group function lets you join a group of a
particular event, product, band or brand.
Yes No
11. Do you ever download podcasts?
Yes No
12. Do you feel that videos, movies or television shows you watch are often produced by brands and/or
products to promote their products or brand?
Yes No
12. Have you ever been drawn to visit a social network page (facebook, myspace, twitter, etc) through
advertisements on the streets, radio, television or in the movies?
Yes No

4. 13. How often, if at all, do you visit webpage or blogs?
Daily More than once a week
Once a week Once a month
14. Why do you visit there blogs?
I write for a blog, or maintain my own blog News value
Giving opinions on articles Entertainment value
15. Where do you feel most exposed to advertisement?
On the internet On the street
While watching or listening to the media Other (please specify)
16. If you use Twitter, who do you tend to follow on Twitter the most?
Friends Celebrities/politicians
Interesting companies Others
17. What are you hoping to gain out of from following these people or institution?
Information / news Entertainment
discounts or special offers Insight into the personality of people
18. Do you feel it is easier to express yourself and your opinions through the web application such as
Facebook, LinkedIn, Myspace, Youtube etc) than it would be without these social networks?
Yes No
19. Out of the following 2 options, I most prefer to read advertisements in (please check only one
answer):
Traditional moments and places such as television, radio, magazines, newspapers, posters
etc.
Unexpected moments and places

5. 20. How do you feel about being handed flyers in public?
Positive Neutral Annoyed
21. Do you at times pick up flyers yourself at a shop, bar, club or other location?
Often Sometimes Hardly ever Never
22. Graffiti (street-art) is…
Good Neutral Bad
23. Do you value ads on websites?
Yes No
24. Websites that you visited yesterday or past week?
____________________________________________________________________________
25. What technology do you use in your everyday life
______________________________________________________________________________

6. 20. How do you feel about being handed flyers in public?
Positive Neutral Annoyed
21. Do you at times pick up flyers yourself at a shop, bar, club or other location?
Often Sometimes Hardly ever Never
22. Graffiti (street-art) is…
Good Neutral Bad
23. Do you value ads on websites?
Yes No
24. Websites that you visited yesterday or past week?
____________________________________________________________________________
25. What technology do you use in your everyday life
______________________________________________________________________________