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How to create a logo
The document outlines the steps for creating an effective logo, emphasizing five design principles: simplicity, memorability, timelessness, versatility, and relevance. It includes a series of questions to guide the design process, such as understanding the company's values, target audience, and competition. The final step involves refining the logo based on feedback from the target audience to ensure its effectiveness.
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How to create a logo
- 1. How to create a logo Rosa Rubió / Com360 Lleida 28/01/2014
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- 23. 5 principles of effec@ve logo design Simple
- 24. 5 principles of effec@ve logo design Simple Memorable
- 25. 5 principles of effec@ve logo design Simple Memorable Timeless
- 26. 5 principles of effec@ve logo design Simple Memorable Timeless Versa@le/ Flexible
- 27. 5 principles of effec@ve logo design Simple Memorable Versa@le/ Flexible Timeless Relevant/ Appropiate
- 28. Step1: QUESTIONS TO ASK BEFORE DESIGNING THE LOGO
- 29. BASIC INFORMATION • Company name • What word(s) / leTer(s) / icon should be included in the logo?
- 30. Types of logos Iconic
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- 33. Step1: QuesEons • What are the values or mission? • Who are your viewers/readers/customers? Who will see your logo? Who is it aimed at? • Who is your compe@@on? How are you different from them?
- 35. Step1: QuesEons • Is there something specific the viewer should remember about the company/ins@tu@on/ service/product aYer seeing the logo?
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- 41. River Segre weather fog Seu Vella Lleida snails Airport brown fruit walking
- 42. River Segre weather fog Seu Vella Lleida snails Airport brown fruit walking
- 43. San Miguel weather fog River Segre Seu Vella Lleida snails Airport brown fruit walking
- 44. Step3: which font and colors?
- 45. Fonts • Hi,I’m Rosa and I’m four years old • Hi, I’m Rosa and brides love me • Hi, I’m Rosa and I’m WANTED • HI, I’M ROSA AND I’D LIKE TO BE PETER
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- 74. Final concepts • Redefine your designs • Once you’re happy with your logo, show it to your target audience and get some feed back
- 75. The value of a good logo can be immense. The @me taken to capture and hold your crea@ve thoughts in the logo design process is @me well spent
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