Logo design trends have changed over the years, with 2017 being no different. In this infographic, we outline some of the best tips to constructing an eye-catching logo design.
Logo design trends have changed over the years, with 2017 being no different. In this infographic, we outline some of the best tips to constructing an eye-catching logo design.
Presentation for General Assembly to Introduction to Visual Design. Covers the basic understanding of what graphic design is and how it is applied in the UI and UX of design today on the web.
A do-it-yourself logo design guide for non-designers, this short presentation will help you think through the ideas behind creating a logo—and will introduce you to an online tool that practically does the work for you. Check it out.
Presentation into the principles of design within the context of visual design. This is intended to be delivered to year one degree students.
The principles of design are rules to help guide a designer how to arrange the various elements of a composition in relation to each other and the overall design. By considering, applying and understanding the various Principles of Design throughout the design process you will help ensure a more positive outcome
Join as we explore the history of graphic design. From 10,000 BC to the work of Saul Bass – we will uncover today's modern conception of “design” and how creative minds are building meaningful brands.
Presentation given by Jake Van Ness of Graphic Precision at the PetSittingOlogy Conference 2013 in Las Vegas. His presentation covered principles such as color, typography and logo types. He also included two recent case studies to see how the logo design was used across different types of marketing materials to keep a consistent brand.
The Ultimate Guide to Typography & Logos. In which we discuss font use in identity design PLUS 30 type-related terms and concepts you really should know before designing a logo.
Almost every logo will feature a type component, generally the company name – perhaps a tagline or strapline – and this part of a logo is as important as the icon or symbol it sits under, on top or around. Selecting an appropriate typeface is every bit as critical to the success of any particular design, though this step is often viewed by designers and clients as a “throwaway” – a final step where some letters are slapped ad hoc on top of the graphic centerpiece. Trouble is, in this era of social media and adaptable logos, there will be times when it’s necessary for the logotype to stand on its own, and it behooves us to pay as much attention to the type portion.
Presentation for General Assembly to Introduction to Visual Design. Covers the basic understanding of what graphic design is and how it is applied in the UI and UX of design today on the web.
A do-it-yourself logo design guide for non-designers, this short presentation will help you think through the ideas behind creating a logo—and will introduce you to an online tool that practically does the work for you. Check it out.
Presentation into the principles of design within the context of visual design. This is intended to be delivered to year one degree students.
The principles of design are rules to help guide a designer how to arrange the various elements of a composition in relation to each other and the overall design. By considering, applying and understanding the various Principles of Design throughout the design process you will help ensure a more positive outcome
Join as we explore the history of graphic design. From 10,000 BC to the work of Saul Bass – we will uncover today's modern conception of “design” and how creative minds are building meaningful brands.
Presentation given by Jake Van Ness of Graphic Precision at the PetSittingOlogy Conference 2013 in Las Vegas. His presentation covered principles such as color, typography and logo types. He also included two recent case studies to see how the logo design was used across different types of marketing materials to keep a consistent brand.
The Ultimate Guide to Typography & Logos. In which we discuss font use in identity design PLUS 30 type-related terms and concepts you really should know before designing a logo.
Almost every logo will feature a type component, generally the company name – perhaps a tagline or strapline – and this part of a logo is as important as the icon or symbol it sits under, on top or around. Selecting an appropriate typeface is every bit as critical to the success of any particular design, though this step is often viewed by designers and clients as a “throwaway” – a final step where some letters are slapped ad hoc on top of the graphic centerpiece. Trouble is, in this era of social media and adaptable logos, there will be times when it’s necessary for the logotype to stand on its own, and it behooves us to pay as much attention to the type portion.
Large organizations with layers of management require a thorough brand identity system that provides a unified vision and tools that help everyone build the brand. This presentation will walk you through the major steps required to craft a professional brand identity. Read more here: http://crtv.mk/gxQZ
Week 11, 15 Type Rules
Presentation from Introduction to Graphic Design, Columbia College Chicago. Much of the content taken from readings, including the textbooks: Timothy Samara's "Design Elements" and "Design Evolution." Other references cited in presentation. Please note: many slides are intended for class discussion and might not make sense out of context.
www.andrewchow.sg
Logos are undoubtedly an important part of branding a business.
Today, anyone who sees the golden arches would think of McDonald's, a bitten-into apple of the tech behemoth Apple, and a fairy tale castle of Walt Disney.
Logos do not have to be complicated to be good, but they do have to symbolise the company and give it an image that nothing else can provide.
And just like anything else, some logos are better than others in terms of design and its ability to give brand recall.
We found some logos that actually have meanings cleverly hidden in the design.
Take a look at them, and you will most not likely see them the same way again.
Week 3, Sign Symbol Logo
Presentation from Introduction to Graphic Design, Columbia College Chicago. Much of the content taken from readings, including the textbooks: Timothy Samara's "Design Elements" and "Design Evolution." Other references cited in presentation. Please note: many slides are intended for class discussion and might not make sense out of context.
A logo is often a company's first impression, one that can impact a customer's brand perception, purchase decisions and overall attitude towards a product.
A company's name and logo are THE most important identifiers that it has. Learn how to design a logo that will stand the test of time and how to work with a designer. Slides taken from a class taught by Aaron Belyea, founder of Alphabet Arm Design
Is your company ready to look the part of a leader? Establish your corporate identity with a great logo! This presentation shows how to create and manage an effective logo, and provides the steps to help you get started.
Unlock the power of visual identity with our expert logo design services. Elevate your brand's presence with custom, captivating logos that leave a lasting impression. Explore our portfolio and discover how our skilled designers can bring your brand to life through innovative and unique logo solutions. Transform your business with a logo that speaks volumes – start your design journey with us today!
A detailed designing process is required to crate an outstanding logo that will suit any business’s requirement.
In the following slides you will get to know 5 basic steps so that you can also try to create a logo or at least how this process works.
Top 10 logo design trends 2017 (updated)The Crowder
We strongly believe that a well-crafted logo is about building something that can impress, captivate and engage an audience. A great logo is one that customers will immediately recognize and connect with as well as clearly convey the message of the business.
With that said here are some of the design trends we see taking over for 2017
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
2. A Logo is a design symbolizing ones organization. ... Logotype
is a graphic representation or symbol of a company name,
trademark, abbreviation, etc., often uniquely designed for
ready recognition. You may also think of a Logo as a simple
visual mark to identify your company product or service.
What is logo?
3. An effective logo is distinctive, appropriate, practical, graphic,
simple in form and conveys an intended message. In its
simplest form, a logo is there to identify but to do this
effectively it must follow the basic principles of logo design;
Logo Design Concept
4. A simple logo allows for easy recognition and allows the logo
to be versatile and memorable. Effective logos feature
something unexpected or unique without being overdrawn.
Logo Design Concept
A logo must be simple
5. Following closely behind the principle of simplicity is that of
memorability. An effective logo should be memorable and
this is achieved by having a simple yet appropriate logo.
Logo Design Concept
A logo must be memorable
6. An effective logo should endure the test of time. The logo
should be 'future proof', meaning that it should still be
effective in 10, 20, 50+ years time.
Logo Design Concept
A logo must be enduring
7. An effective logo should be able to work across a variety of
mediums and applications.
Logo Design Concept
A logo must be versatile
8. How you position the logo should be appropriate for its
intended purpose.
Logo Design Concept
A logo must be Appropriate
9. Merrill Lynch is a financial institution that stands for stability and
growth. They use a bull as their icon, which represents strength,
growth, and a rising market.
A few examples
10. Nike sells shoes and other sporting goods. However, their logo
doesn’t include shoes or sports equipment. Instead, the Nike
Swoosh is a stylized wing, representing speed and victory—two
brand ideas that Nike is associated with.
A few examples
11. The first time Phil Knight (Founder if nike) saw the swoosh logo
he said: “Well I don’t love it, but maybe it will grow on me.”
Incidentally
14. Establish your design
• Design brief. Conduct a questionnaire or interview with the client to get the design
brief.
• Research. Conduct research focused on the industry itself, its history, and its
competitors.
• Reference. Conduct research into logo designs that have been successful and
current styles and trends that are related to the design brief.
• Sketching and conceptualizing. Develop the logo concepts around the brief and
research.
• Reflection. Take breaks throughout the design process. This allows your ideas to
mature and lets you get renewed enthusiasm. Receive feedback.
• Presentation. Choose to present only a select few logos to the client or a whole
collection. Get feedback and repeat until completed.
20. Create vectors
Use smart objects
Choose your typeface carefully
Adapt an existing typeface
Avoid gimmicky fonts
Avoid gimmicky fonts
Don't use more than two fonts
Ensure it works on dark backgrounds
Create different size versions
21. Don't confuse 'logo' with 'brand'
Create a logo style guide
Be inspired by the best