Customers learn a lot about your company in just a few precious seconds—all by seeing your logo. A great logo quickly reveals important information like your industry, personality, and what makes you different. If you're preparing to get a logo, that might sound intimidating. But it doesn't have to be. Follow these four steps to getting a logo that's perfect for your company.
Branding for Startups: Build your brand to attract customers and investorsVisible Logic, Inc.
As a startup founder, you’re struggling to launch your new product or service as well as market it to buyers and investors. A smart brand is the foundation of building your brand identity and all of your marketing channels including your web site, social media, investor presentations and more.
This free webinar is for you if you want to know:
• What is branding?
•How to leverage the personal brand of the founders and develop your corporate brand
•How a strong brand can help you attract ideal clients, investors and employees
•How to create a brand that builds on your passions
•How to know whether your name, logo or web site is good enough
•How to research the market and your competition to position your brand
•Why you need a compelling story and how to tell it
•How to turn product features into compelling benefits
Branding for Startups: Build your brand to attract customers and investorsVisible Logic, Inc.
As a startup founder, you’re struggling to launch your new product or service as well as market it to buyers and investors. A smart brand is the foundation of building your brand identity and all of your marketing channels including your web site, social media, investor presentations and more.
This free webinar is for you if you want to know:
• What is branding?
•How to leverage the personal brand of the founders and develop your corporate brand
•How a strong brand can help you attract ideal clients, investors and employees
•How to create a brand that builds on your passions
•How to know whether your name, logo or web site is good enough
•How to research the market and your competition to position your brand
•Why you need a compelling story and how to tell it
•How to turn product features into compelling benefits
When gauging the relative merits of the 35,000-plus logos that have been submitted from all over the world to the LogoLounge.com site in the past 18 months, it would have been supremely helpful to have some sort of magical scanner-like device that could objectively compare, classify, and quantify the success of each design. But likely such a device could only spot the obvious visual trends.
A quick guide to brand for small businesses and startupsMo Luthra
This guide is an introduction to brand strategy, something that is often overlooked and goes way beyond the idea that brand is all about making you look pretty. Enjoy it and we hope it helps your business.
Before you engage a logo designer, you need to brainstorm some ideas that you'd like to use in your logo.
#logodesign #entrepreneurship #corporatelogo #businesslogo #companylogo
If the notion of brand seems a bit abstract to you, this book by https://www.andcards.com/ will fill all the knowledge gaps. You will learn the definition of brand, study examples of bad and good brand positioning and get the right directions to build a powerful brand for your business, be it a coworking space or any other industry.
Logo design trends have changed over the years, with 2017 being no different. In this infographic, we outline some of the best tips to constructing an eye-catching logo design.
Demystifying Branding, practical steps on how to brand, and evaluating the right branding message according to your competitiveness relative to your industry.
A do-it-yourself logo design guide for non-designers, this short presentation will help you think through the ideas behind creating a logo—and will introduce you to an online tool that practically does the work for you. Check it out.
Everything you need to know to craft great logos, from the different types of logos to the secrets of the logo design process. Visit our blog for more tips and tutorials: http//www.zilliondesigns.com/blog
No-Nonsense Logo Design Tips For Small Business OwnersDesignMantic
Logo design is the first steps towards building a brand for a small business. For those not familiar with design, designing a brand identity from scratch could be challenging. But it doesn't need to be that difficult.
But it does not need to be difficult. With so much information on the web, every business owner can become a designer. However, it takes hardwork to sift through all the information on the Web and find what is essential.
To make it simple for newbie small business owners, we have put together a list of logo design tips for small business owners to help them get started immediately.
Back to basics: Creative brief workshop
Becky McOwen-Banks
Before great creative work can be done it's key to create the environment in which creative work can be produced.
In this pres we look at the processes and provide a few tips for those with a hankering for effective creative work. Skewed for the in-house relationships but applicable for anyone involved in the creative process.
Covers: structure, department relationships, Briefs, idea generation, evaluating creative work and feedback
Manual de la guía de marca: Cómo construir una identidad visual de marca pode...JORGE HERNAN GUTIERREZ
Manual de la guía de marca:
Cómo construir una identidad visual de marca poderosa en 10 pasos
¡Construya su historia de marca, no juegue a “Police Brand” y ayude a sus colegas a convertirse en defensores de la marca con nuestra guía de marca!
An understanding of start-ups, the entrepreneurial buzzword. The strategy for branding cost stripped start-ups effectively with a glimpse of cost effective Social Media strategy.
Some interesting start-up stories to understand the concept by example.
Summarize the key learnings from the activity, emphasizing the influence of color in design compositions and the importance of thoughtful color choices in effective design communication.
When gauging the relative merits of the 35,000-plus logos that have been submitted from all over the world to the LogoLounge.com site in the past 18 months, it would have been supremely helpful to have some sort of magical scanner-like device that could objectively compare, classify, and quantify the success of each design. But likely such a device could only spot the obvious visual trends.
A quick guide to brand for small businesses and startupsMo Luthra
This guide is an introduction to brand strategy, something that is often overlooked and goes way beyond the idea that brand is all about making you look pretty. Enjoy it and we hope it helps your business.
Before you engage a logo designer, you need to brainstorm some ideas that you'd like to use in your logo.
#logodesign #entrepreneurship #corporatelogo #businesslogo #companylogo
If the notion of brand seems a bit abstract to you, this book by https://www.andcards.com/ will fill all the knowledge gaps. You will learn the definition of brand, study examples of bad and good brand positioning and get the right directions to build a powerful brand for your business, be it a coworking space or any other industry.
Logo design trends have changed over the years, with 2017 being no different. In this infographic, we outline some of the best tips to constructing an eye-catching logo design.
Demystifying Branding, practical steps on how to brand, and evaluating the right branding message according to your competitiveness relative to your industry.
A do-it-yourself logo design guide for non-designers, this short presentation will help you think through the ideas behind creating a logo—and will introduce you to an online tool that practically does the work for you. Check it out.
Everything you need to know to craft great logos, from the different types of logos to the secrets of the logo design process. Visit our blog for more tips and tutorials: http//www.zilliondesigns.com/blog
No-Nonsense Logo Design Tips For Small Business OwnersDesignMantic
Logo design is the first steps towards building a brand for a small business. For those not familiar with design, designing a brand identity from scratch could be challenging. But it doesn't need to be that difficult.
But it does not need to be difficult. With so much information on the web, every business owner can become a designer. However, it takes hardwork to sift through all the information on the Web and find what is essential.
To make it simple for newbie small business owners, we have put together a list of logo design tips for small business owners to help them get started immediately.
Back to basics: Creative brief workshop
Becky McOwen-Banks
Before great creative work can be done it's key to create the environment in which creative work can be produced.
In this pres we look at the processes and provide a few tips for those with a hankering for effective creative work. Skewed for the in-house relationships but applicable for anyone involved in the creative process.
Covers: structure, department relationships, Briefs, idea generation, evaluating creative work and feedback
Manual de la guía de marca: Cómo construir una identidad visual de marca pode...JORGE HERNAN GUTIERREZ
Manual de la guía de marca:
Cómo construir una identidad visual de marca poderosa en 10 pasos
¡Construya su historia de marca, no juegue a “Police Brand” y ayude a sus colegas a convertirse en defensores de la marca con nuestra guía de marca!
An understanding of start-ups, the entrepreneurial buzzword. The strategy for branding cost stripped start-ups effectively with a glimpse of cost effective Social Media strategy.
Some interesting start-up stories to understand the concept by example.
Summarize the key learnings from the activity, emphasizing the influence of color in design compositions and the importance of thoughtful color choices in effective design communication.
To many people, a brand is simply a name and logo. In part that’s true, but really, it’s so
much more. Your brand is your company’s face to the world. It’s your reputation, your
personality, your promise. It’s communication of the characteristics, values and attributes
that define what your business is and is not.
This eBook will cover important brand topics such as:
- Defining a Brand
- Benefits of a Strong Brand
- Defining Your Positioning
- Developing Your Visual Identity
- Giving Your Brand Character
- Tips to Help Live Your Brand
Branding isn’t just for the big guys anymore. Small businesses can benefit, too —
maybe even more so than bigger businesses. The fact is, when people are looking for a
small business, whether it’s an auto body shop or a new restaurant, they want to be able to find your website and see a professional-looking brand before they give you their business.
Please use "Building Your Brand" as your guide to building your own business story. Learn more at www.deluxe.com
Through this ebook, you can learn how to strengthen your brand, build the best website for your business, and optimize your site to make it easier for people to discover on Google.
Here is a chance to create a "big idea" for your brand, which that big idea is then used through the organization. It would help frame the long range Brand Strategic Road Map, helping to frame the brand promise, strategy, story, freshness and experience behind the brand. That big idea also gets used to tell the brand's story, both internally through vision, values and behaviours, and externally by creating a brand position in the minds/hearts of consumers through mass communication, logos/packaging and the inshore experience.
[TEMPLATE] The 7-Figures Case Studies Deck - RoySelbach.comRoy Selbach
This 7-Figure Case Studies Template is created to give you guidance in how to set-up the most converting case-study deck.
It’s perfect for people who want to start a business, entrepreneurs and salespeople looking to close more deals.
✅ The well-known, but poorly understood way to get a prospect over the finishline
✅ The little-known anatomy that makes a huge difference when closing a potential client
✅ The framework that completely changes everything
Get the full version 100% for free now! Download it for: https://royselbach.com/resources/7-figure-case-studies-template/
Does your company look professional? by Nishchal ParNishchal Par
Learn how to make you company look professional to the outside world. The purpose of this guide is to teach you in three clear steps how you can take your company from looking small to making it look like a bigger company. The information shared here is real world not taken from a text book. Hope this will help you well.
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
Textile Chemical Brochure - Tradeasia (1).pdfjeffmilton96
Explore Tradeasia’s brochure for eco-friendly textile chemicals. Enhance your textile production with high-quality, sustainable solutions for superior fabric quality.
How to Build a Diversified Investment Portfolio.pdfTrims Creators
Building a diversified investment portfolio is a fundamental strategy to manage risk and optimize returns. For both novice and experienced investors, diversification offers a pathway to a more stable and resilient financial future. Here’s an in-depth guide on how to create and maintain a well-diversified investment portfolio.
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
2. Customers learn a lot about your company in just a few
precious seconds—all by seeing your logo.
A great logo quickly reveals important information like your industry,
personality, and what makes you different. If you’re preparing to get a logo,
that might sound intimidating. But it doesn’t have to be.
4. How do you know when it is time
to get a new logo design?
Here are five clues.
5. 1. You don’t have one.
Every business, no matter how big or small,
needs a professional logo.
It’s the visual keystone of your brand.
6. 2. Your business has evolved,
but your logo hasn’t.
Be true to your brand. If a strategic shift warrants a logo
refresh, try to evaluate what you should hold onto so you
don’t disrupt the brand equity you’ve already built.
7. 3. Your logo isn’t compatible with new
technologies.
Logos that don’t look good on Facebook, Twitter and other
modern media are overdue for an update.
8. 4. Your logo was a DIY project.
If your logo includes anything resembling clip art,
or it looks dusty and dated, it’s time to focus on what is
working and evolve your design.
9. 5. You’re not proud of your logo.
When you look at your logo, does it give you an immediate
sense of pride in the business you’ve built? It should.
11. A brand is founded on the core truth of your company
12. Your brand vision
Your mission, target audience, values and personality should
infuse all that you do. They’ll guide your communications and
help you build memorability and trust.
13. 5 steps to discovering your brand
Let’s start a virtual company together
14. 1. The big idea
In as few words as possible, define why your company exists
and your vision for where you want your brand to go.
15. Our company, ________________, exists to
____________________________________
____________________________________
________________________.
In five years, we aim to
____________________________________
____________________________________
________________________.
Why it’s important:
Your logo should
reflect where you are
today and where you
see yourself in the
future.
16. 2. Core values
What are the top five values in your brand belief system?
Think of words like innovation, integrity, leadership,
collaboration, passion, quality, diversity and creativity.
18. 3. Personality
Imagine for a minute that your brand is a person. What are the
top five adjectives you would use to describe that individual’s
personality? Think of words like energetic, daring, hip, caring
and witty. Your personality gives your brand a human tone
that your audience can connect with.
20. 4. Target audience
Who is your primary audience, and how are you meeting their
needs? You may have more than one audience, but for this
exercise, list just the most important one. Identifying your
target audience makes it easier to capture their attention by
putting their needs front and center.
21. Our primary target audience is
___________________________________
___________________________________.
We are solving their needs by
___________________________________
___________________________________.
Why it’s important:
Your designer will
create a logo that is
more appealing
and relevant to your
audience.
22. 5. Positioning
Who are your top 5 competitors?
What makes you different?
What do you do better than any of them?
25. A good company name should be…
Sticky Something to remember
Easy to say You want your clients say it
Short 2 syllables are great
Straight forward Related to product and industry
26. A good company name should be…
Sticky Something to remember
Easy to say You want your clients say it
Short 2 syllables are great
Straight forward Related to product and industry
Available domain, trademark
28. List keywords
First, gather all keywords and group them
Search synonyms, brainstorm around them
Do or Don’t: Industry connection, e.g. med for health
Differ from: Major competitor names
29. Naming ideas
based on your keywords
Combine and shorten them,
e.g. whatsapp, Timeout,
Skyscanner, Airbnb, Sipgate
Add numbers,
e.g. 99designs, 50HOURS
Leave / add / replace characters,
e.g. flickr
Include domain like .ly in name,
e.g. optimize.ly
Add something visual
like color, animal, e.g. mailchimp
Make a statement, rhyme or
anagram, e.g. letsbuyit
30. Don’t …
… make it too complicated
… expect people to spend minutes
to reveal your smart naming story
… make it luxury, if you sell cheap
… position your brand too broadly
… ignore it, if you can’t
say it loud
… worry, if your name doesn’t
makes any sense :)
31. Check your naming ideas
ü Google it
ü Domain check
ü App check
ü Social check
ü Trademark check
ü Language check
ü Survey(monkey) your target group
34. GET FAMILIAR WITH BEST PRACTICES
Sure, there’s an element of subjectivity in logo design, but
great logos share certain fundamental characteristics.
Becoming familiar with these best practices will help you
evaluate design concepts.
36. Simplicity leads to identifiable and evocative logos.
Keep it simple. That’s pretty solid advice for a lot of things, including
logo design. Pare down and look for a design that delivers a simple
visual message that is aligned with your company’s personal
attributes.
37. Original
The last thing you want from a company logo is to have it mistaken
for that of a competitor. Opt for distinctive colors, shapes and
symbolism that stay true to your core personality—not to mention
avoid copyright issues!
38. Relevant
Think about what’s appropriate for your industry and audience.
Will customers be attracted to a logo that emphasizes strength
and speed? Friendliness and approachability? Evoke a mood that
connects them to your company’s core personality.
39. Timeless
For a logo to do its duty and provide long-term brand recognition,
you need it to stick around as your business grows. That means
avoiding hot trends. A logo can last for decades, so choose one that
tells the story of your company honestly.
40. Versatile
An effective logo is easily recognizable on any medium that bears
your brand — whether it’s a fleet of trucks, your Twitter avatar,
packaging or web ads. Make sure it works in both full color and black,
at any size. Consider what elements you’ll lose if you scale down.
42. Knowing the basics to provide feedback
Your designer will make a number of design decisions while
creating your logo. Knowing the basics of what each
component stands for will help you provide meaningful
feedback.
58. Pink
Nurturing, feminine and sensual, pink can slip from sugary
sweet to sultry and sexy.
Tip: For a feminine edge, think pink.
59. Black
Secretive, elegant and powerful, sophisticated
black carries an air of mystery.
Tip: Be bold and beautiful with black.
60. Try More Than One
If you want to emphasize your variety of products for example, you
may want to go with a multicolor design.
Tip: Whatever colors you choose, make sure your logo looks good in
black and white, too.
62. Serif
Serif fonts, like Times New Roman, have little “feet” on the
edges of each letter. Serif fonts are a great choice for brands that
want to look traditional and trustworthy.
Times New Roman
63. Sans serif
Sans serif fonts, like Helvetica, are “sans” feet—the letters have
smooth edges. Sans serif fonts are popular with brands that want a
modern, clean look and feel.
Helvetica"
70. Write a detailed design brief
The design brief is a designer’s jumping-off point.
It’s also helpful to share inspiration with your designers. You can
browse design blogs and online publications to see what’s out
there. Even if they’re not related to your industry, seeing designs you
admire can also help you figure out (and communicate) what styles
you like. Be sure to save your favorites to upload to your design brief.
71. Carve out time for feedback
Running a design contest ought to be as enjoyable as it is productive.
It is also, however, a fair amount of work, requiring strong vision and
management. During the short window when your logo contest is
running, plan to carve out time twice a day to provide comments
and ratings. This will help refine the concepts, to give you a logo that
successfully reflects your brand values.
72. Know what files you need
Tell your designer up front about any specific files you’ll need. You’ll
always want to get an editable EPS or Adobe Illustrator file along
with your JPEG and PDF files. For print, you’ll want a CMYK file with
a resolution of at least 300dpi. For the web, your JPG or GIF file (in
RGB color mode) with a resolution of 72dpi is just fine.
73. We’re here to help
Getting a new logo is a significant and exciting process.
You’re bringing your brand to life, after all.
If you need any guidance along the way, give us a call at
800-513-1678 or send an email to us at support@99designs.com.
We do free design consultations.
76. Today, we’re the #1 marketplace in the world
FOR CROWDSOURCED GRAPHIC DESIGN
77. A broad design spectrum
Logo & Identity
Web & App design
Business & Advertising
Clothing & Merchandise
Packaging & Label
Art & Illustration
Book & Magazine
Other
Our top selling categories for design contests
What you get created at 99designs