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1. 7
TYPES
OF
LOGOS
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1. Monogram logos (or lettermarks)
A lettermark is a typography-based logo
that’s comprised of a few letters, usually
a company’s initials. The lettermark is all
about simplicity.

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2. Wordmarks (or logotypes)
Similar to a lettermark, a wordmark or
logotype is a font-based logo that focuses
on a business’ name alone. Wordmark logos
work really well when a company has a
succinct & distinct name.

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3. Pictorial marks (or logo symbols)
A pictorial mark (sometimes called brand
mark or logo symbol) is an icon—or
graphic-based logo. It’s probably the image
that comes to mind when you think “logo”

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4. Abstract logo marks
An abstract mark is a specific type of pictorial
logo. Instead of being a recognizable
image—like an apple or a bird—it’s an abstract
geometric form that represents your business

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5. Mascots
Mascot logos are logos that involve an
illustrated character. Often colorful,
sometimes cartoonish, and most always
fun, the mascot logo is a great way to
create your very own brand
spokesperson—er, spokes-character

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6. The Emblem
An emblem logo consists of font inside a
symbol or an icon; think badges, seals
and crests. These logos tend to have a
traditional appearance about them that
can make a striking impact, thus they are
often the go-to choice for many schools,
organizations or government agencies.

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7. The Combination Mark
A combination mark is a logo comprised
of a combined wordmark or lettermark
& a pictorial mark, abstract mark, or
mascot. The picture & text can be laid
out side-by-side, stacked on top of each
other, or integrated together to create an
image.

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Here are the 7 types of logos you need to know about:
1. Monogram logos (or lettermarks)
2. Wordmarks (or logotypes)
3. Pictorial marks (or logo symbols)
4. Abstract logo marks
5. Mascots
6. The Emblem
7. The Combination Mark
Summary

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Do you have any question? Let
me know in the comments below.
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