The document describes seven types of logos: monogram logos, wordmarks, pictorial marks, abstract logo marks, mascots, emblems, and combination marks. Each type has unique characteristics, such as simplicity for lettermarks and colorful, illustrated characters for mascots. The summary emphasizes the importance of understanding these logo types for effective branding.

1. 7
TYPES
OF
LOGOS
@hassnainikram

2. @hassnainikram
1. Monogram logos (or lettermarks)
A lettermark is a typography-based logo
that’s comprised of a few letters, usually
a company’s initials. The lettermark is all
about simplicity.

3. @hassnainikram
2. Wordmarks (or logotypes)
Similar to a lettermark, a wordmark or
logotype is a font-based logo that focuses
on a business’ name alone. Wordmark logos
work really well when a company has a
succinct & distinct name.

4. @hassnainikram
3. Pictorial marks (or logo symbols)
A pictorial mark (sometimes called brand
mark or logo symbol) is an icon—or
graphic-based logo. It’s probably the image
that comes to mind when you think “logo”

5. @hassnainikram
4. Abstract logo marks
An abstract mark is a specific type of pictorial
logo. Instead of being a recognizable
image—like an apple or a bird—it’s an abstract
geometric form that represents your business

6. @hassnainikram
5. Mascots
Mascot logos are logos that involve an
illustrated character. Often colorful,
sometimes cartoonish, and most always
fun, the mascot logo is a great way to
create your very own brand
spokesperson—er, spokes-character

7. @hassnainikram
6. The Emblem
An emblem logo consists of font inside a
symbol or an icon; think badges, seals
and crests. These logos tend to have a
traditional appearance about them that
can make a striking impact, thus they are
often the go-to choice for many schools,
organizations or government agencies.

8. @hassnainikram
7. The Combination Mark
A combination mark is a logo comprised
of a combined wordmark or lettermark
& a pictorial mark, abstract mark, or
mascot. The picture & text can be laid
out side-by-side, stacked on top of each
other, or integrated together to create an
image.

9. @hassnainikram
Here are the 7 types of logos you need to know about:
1. Monogram logos (or lettermarks)
2. Wordmarks (or logotypes)
3. Pictorial marks (or logo symbols)
4. Abstract logo marks
5. Mascots
6. The Emblem
7. The Combination Mark
Summary

10. @hassnainikram
Do you have any question? Let
me know in the comments below.
Looking for a Logo Designer?
Please write via DM.
Follow @hassnainikram
Branding & Ui Designer