The document outlines a digital bootcamp module on logo creation, emphasizing five principles of effective logo design: simplicity, memorability, timelessness, versatility, and relevance. It provides a structured approach to logo design, including key questions to ask and steps to follow, from initial brainstorming to final feedback. The importance of a well-designed logo is highlighted as it significantly impacts brand perception.

1. Module 11
How to create a logo
Digital Bootcamp 2024

2. Logo Quiz

23. Simple
5 principles of effective logo design

24. Simple Memorable
5 principles of effective logo design

25. Simple Memorable
Timeless
5 principles of effective logo design

26. Simple Memorable
Timeless
Versatile/
Flexible
5 principles of effective logo design

27. Simple Memorable Timeless
Versatile/
Flexible
Relevant/
Appropiate
5 principles of effective logo design

28. Step1:
QUESTIONS TO ASK
BEFORE
DESIGNING THE LOGO

29. BASIC INFORMATION
• Company name
• What word(s) / letter(s) / icon should be
included in the logo?

30. Types of logos
Iconic

31. Logotype

32. Combination
marks

33. Step1: Questions
• What are the values or mission?
• Who are your viewers/readers/customers?
Who will see your logo? Who is it aimed at?
• Who is your competition? How are you
different from them?

35. Step1: Questions
• Is there something specific the viewer should
remember about the company/institution/
service/product after seeing the logo?

36. Step2: Word graph

37. Lleida

38. Lleida

39. Lleida
Seu Vella

40. Lleida
Seu Vella

41. Lleida
Seu Vella
snails
fruit
Airport
fog
weather
brown
walking
River Segre

42. Lleida
Seu Vella
snails
fruit
Airport
fog
weather
brown
walking
River Segre

43. Lleida
Seu Vella
snails
fruit
Airport
fog
brown
walking
River Segre
San Miguel
weather

44. Module 12
Colour theory and Fronts
Digital Bootcamp 2024

45. Fonts
• Hi, I’m Rosa and I’m four years old
• Hi, I’m Rosa and brides love me
• Hi, I’m Ro a and I’m WANTED
• HI, I’M ROSA AND I’D LIKE TO BE PETER

46. Fonts
• Lleida
• LLEIDA
• Lleida
• L l e i d a
• Lleida
• Lleida
• Lleida
• Lleida

47. Step 3 what colours to use?

63. https://imagecolorpicker.com/
https://htmlcolorcodes.com
/color-picker/
https://chromewebstore.
google.com/detail/font-pi
cker/mmjbimgpcbaegjiie
ojddickpjbdkeej
https://www.mon
otype.com/font-p
airing#/playgroun
d?fontPair1=Arial
&fontPair2=TT+Ra
tionalist
https://wordmark.it/
https://fonts.google.com/
knowledge/choosing_type
Links

64. Step4: Design phase

68. Lleida

74. Step5:Final concepts

75. Final concepts
• Redefine your designs
• Once you’re happy with your logo, show it to
your target audience and get some feed back

76. The value of a good logo can be
immense.
The time taken to capture and hold
your creative thoughts in the logo
design process is time well spent