Color is the first thing consumers notice about a product and influences 60-80% of purchasing decisions. Choosing the wrong color could negatively impact sales, while the right color costs little to choose but could boost sales. Common colors and their meanings that may influence consumers include brown for earthiness, yellow to attract attention, green for health, and blue as a popular calming choice.

2. Studies have shown that a product’s color influences
60 to 80 percent of a customer’s purchasing decision,
meaning color can make or break a product. Color is
the first thing a consumer will notice about your logo.
On one hand, it costs your company next to nothing
to choose a color, but on the other hand making the
wrong decision could cost your company in the long
run.

3. BROWN
Brown speaks of earthly simplicity, as well as
strength solidness and durability. However,
use brown cautiously as it reminds most
people of dirt.

4. YELLOW
Yellow stimulates creativity and energy. Its bright-
ness is especially useful to catch a customer’s eye.

5. GREEN
Green is synonymously with calm, freshness,
and health.

6. BLUE
Blue is arguably the most pop-
ular choice for a brand color.
It’s thought to put people at
ease as it is reminiscent of the
sky and cool, relaxing waters.

7. PURPLE
Purple is sophisticated yet mysterious color.
The richness of this color tips its hat to the roy-
alty and elegance found deep within us.

8. PINK
Pink is feminine. It’s thought
to have a sensual yet calming
effect.

9. RED
Red evokes a passion-
ate and visceral re-
sponse, increases your
heart rate, makes you
breathe more rapidly,
and activates the pitui-
tary gland.

10. ORANGE
Orange combines the brightness and cheer of
yellow with the energy and bo

11. BLACK
Black is used by companies that wish to
boast a classic sophistication. Black works
especially well for high- end products

12. WHITE
White represents purity and cleanli-
ness. With this in mind, white is a
popular choice for health care and
child-oriented businesses

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