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Logo design
This document provides guidance on creating a personal branding logo and developing personal branding deliverables. It outlines a three step process: 1) understanding how you want to be perceived, 2) creating a logo and color palette, and 3) applying your brand identity across online profiles and physical/digital deliverables like business cards, resumes, and social media profiles. Examples of photography, videography, graphic design, and audio logos are shown, along with tips for creating a versatile, simple, and timeless logo. The document encourages thinking critically about designs and creating a style guide.
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Logo design
- 1. Personal Branding Logo DMET160: Intro to Multimedia
- 2. Step 1-You’ve startedthis! Figure out how you want to be perceived Research your competition Research your audience Develop a voice
- 3. Step 2-What you’llbegin Create a logo Create a color palette Save Fonts Keep your design consistent
- 4. Step 3-Application Setup your online profiles Outside of class: Create all of your physical deliverables Create all of your digital deliverables Create yourself a style guide
- 5. What are deliverables? DIGITAL Profile picture (facebook, insta, etc) Cover Photo (Facebook), Twitter Headers Design of your content PHYSICAL Business card Resume Letterhead Portfolio (physical) Envelope Style guide
- 6. Create a versatilelogo Business cards Resume Envelope Website Letterhead
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- 40. Style Guide &Deliverables
- 44. To Do Lookup jobs in your field. Make sure to understand what your expectations are in the field. Ask yourself if you feel qualified to apply to these jobs. Think critically about your designs/sketches before/during designing Scan/photograph your sketches so that you can work with them in Illustrator DESIGN A LOGO THAT IS PROFESSIONAL. DESIGN A LOGO THAT DEMONSTRATES CONCEPTUAL DESIGN SKILLS (design with meaning). DESIGN A LOGO THAT UTILITZES THE PRINCIPLES AND ELEMENTS OF DESIGN. DESIGN A LOGO THAT IS VERSATILE, SIMPLE, & TIMELESS.
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