Lecture 1 - VDIS10023 – From Design Brief to Design.
This presentation will introduce you to "The Design Brief"...one of the most important document that every designer must be able to decode.
Presentation into the principles of design within the context of visual design. This is intended to be delivered to year one degree students.
The principles of design are rules to help guide a designer how to arrange the various elements of a composition in relation to each other and the overall design. By considering, applying and understanding the various Principles of Design throughout the design process you will help ensure a more positive outcome
How to write a successful retail rollout design brief
The foundation of any design project is the design brief. The two major facets included in effective design briefs are the landlord/base building requirements and the client requirements. The information below briefly outlines the key elements required to rollout an existing retail design concept into a new or existing space.
What Makes a Successful Retail Rollout Design Brief?
A thorough design brief should provide the design team with all of the information required to execute the task as well as outline the full scope of the project including client expectations. The design brief should be focused on exactly what you want to achieve before any work on the project is started. http://www.sld.com
Presentation into the principles of design within the context of visual design. This is intended to be delivered to year one degree students.
The principles of design are rules to help guide a designer how to arrange the various elements of a composition in relation to each other and the overall design. By considering, applying and understanding the various Principles of Design throughout the design process you will help ensure a more positive outcome
How to write a successful retail rollout design brief
The foundation of any design project is the design brief. The two major facets included in effective design briefs are the landlord/base building requirements and the client requirements. The information below briefly outlines the key elements required to rollout an existing retail design concept into a new or existing space.
What Makes a Successful Retail Rollout Design Brief?
A thorough design brief should provide the design team with all of the information required to execute the task as well as outline the full scope of the project including client expectations. The design brief should be focused on exactly what you want to achieve before any work on the project is started. http://www.sld.com
WHAT IS GRAPHIC DESIGN? (Intro to GD, Wk 1)Shawn Calvert
Week 1, What Is GD
Presentation from Introduction to Graphic Design, Columbia College Chicago. Much of the content taken from readings, including the textbooks: Timothy Samara's "Design Elements" and "Design Evolution." Other references cited in presentation. Please note: many slides are intended for class discussion and might not make sense out of context.
Elements and Principles of Design (Updated)Ravi Bhadauria
Here's a complete presentation on elements and principles of design that every designer must know. So, have a look at this presentation till the end. To learn more go for our official website - https://www.admecindia.com.
WHAT IS GRAPHIC DESIGN? (Intro to GD, Wk 1)Shawn Calvert
Week 1, What Is GD
Presentation from Introduction to Graphic Design, Columbia College Chicago. Much of the content taken from readings, including the textbooks: Timothy Samara's "Design Elements" and "Design Evolution." Other references cited in presentation. Please note: many slides are intended for class discussion and might not make sense out of context.
Elements and Principles of Design (Updated)Ravi Bhadauria
Here's a complete presentation on elements and principles of design that every designer must know. So, have a look at this presentation till the end. To learn more go for our official website - https://www.admecindia.com.
Design students often find it hard to understand what is a design brief. I think that books like Peter L. Philips' are useful but I've seen students even more lost after reading them. I hope these seven examples and criteria help clarify things...
Insight to Design: Developing the Design Brief. Workshop for UCDUK 2014Tim Caynes
Slides from the design brief workshop presented at the UCD UK conference October 2014. Many more words here than normal. It even begins to make sense at some points.
From the UCDUK 2014 site:
Evidence-based creativity is the foundation of experience design, but how is it possible to consistently articulate design outcomes, based on the insights from research? For any given design challenge, how do we describe what behaviours we need change to improve the experience? How do we define and measure the progression from complexity to simplexity? What is the point of a creative brief?
This workshop session will look at approaches to developing a creative brief that helps designers, researchers, planners, stakeholders and clients to understand the tactical execution and strategic vision for change.
Based on the development of the creative brief format at a large experience design agency, we will look at the structure and content of the brief to understand how the brief evolves and how it bridges the gap between insight and design, to provide the clearest articulation of the design requirement.
The packaging design brief is a valuable document that
provides an overview of the design request from the client
to its agency and should be used by companies of all sizes.
It is absolutely worth the time and effort to create this
document, as it allows for a truly collaborative process and
a smooth transition to the desired finished packaging
design.
Service Design in Government 2017 ConferenceDesign4Future
Presentation at the Service Design in Government 2017 Conference (http://govservicedesign.net/2017/) about the first ever service design project that was commissioned by a Greek public institution. We talked about the approach followed to create the design proposal, the reasons why it was not implemented and the obstacles facing countries under crisis trying to apply service design in the public sector.
Excel in Graphic Design with Excellence Academy‘s Best Graphic Designing Course & Certification in Chandigarh. Immerse yourself in 100% practical training on live projects from global clients. Our comprehensive program covers creative layout design, content building, and optimization.
Report structure
1: Cover page
2: Executive summary
3: Table of contents
4: Introduction
A. Description of the application idea and its value
B. BMC (business model canvas)
C. Who your audience is, and why you have chosen this audience
5: Background/market research on your chosen field
A. Local market
B. Local competitors
C. Your customers
D. Best practices elsewhere (worldwide)
6: Stakeholders
A. Identification of stakeholders, their needs, and expectations
B. Contact your stakeholders if possible
7: How you managed your report
A. introduction and project management phases.
B. WBS (work breakdown structure)
C. Project Plan schedule/gantt chart
8: Conclusion and recommendations:
9: References
10: Appendices
A. team code and minutes of meeting.
B. Survey or interview questions
C. anything more if needed
Introduction
Introduce the application, Neom, the chosen field ...etc
Conclusion
A concise summary that brings the content together and summarise major points
Executive summary
Includes details on the whole project
Written at the end, presented in the beginning
Recommendations
Suggestions or proposal as to the best course of action
They are not the same...
Local market
Size, growth, statistics, needs..etc
Local competitors
Who are they, Direct or Indirect, strengths, weaknesses, your competitive advantage
Your customers
Who are they, statistics, needs, and expectations
Best practices elsewhere (worldwide)
Examples of similar applications
Stakeholders
Internal and external
References
Harvard style:
in- text > at the end of the paragraph
(last name, publish date)
references list > at the end of the post
Last name, First Initial. (Year published). Title. URL. City: Publisher, Page(s).
Report Format
Report format
Font: Times Roman
Size: 12
Line Spacing: 1.5
Alignment: Justified
Cover page
University logo
Application logo
Application name
Your names, IDs and Section.
Course name and teacher name
Submission date
Both Hard and Soft copies should be submitted, one through Blackboard and the other during my office hours.
Thank You
Posters
2
Research Poster:
Is a visual and textual method of presenting an overview of your research.
Poster Research is a summary of WHAT you did, HOW you did it, and WHAT you learned.
Why using a poster?
Posters are an effective method of presenting academic work or research in progress
A poster may be more memorable than a verbal presentation.
.
1. **Online Research**: Start by conducting online research. Look for institutes or training centers that offer graphics designing courses in Chandigarh. You can use search engines like Google or specialized education platforms to find relevant options.
2. **Local Directories**: Check local directories, both online and offline, that list educational institutions and training centers in Chandigarh. This can give you a good starting point for your search.
3. **Ask for Recommendations**: Reach out to friends, family, or colleagues who may have pursued graphics designing courses in Chandigarh or know someone who has. Personal recommendations can be invaluable in finding quality training options.
4. **Visit Institutes**: Once you've shortlisted a few institutes or training centers, consider visiting them in person. This will give you a chance to assess their facilities, interact with faculty members, and get a feel for the overall environment.
5. **Check Curriculum and Faculty**: Look into the curriculum offered by each institute, including the specific topics covered, duration of the course, and any specialized areas of focus. Additionally, research the qualifications and experience of the faculty members to ensure they are skilled professionals in the field.
we will now select a client (design brief), decode it, extract important information, research and analyse the key components and use the conclusions to draw insights to formulate the creative and media strategy. We will take this further and transform these thoughts into an actual visual design solution.
Real estate awards 2015 (50 Most Powerful Person In Indian Real Estate Industry)
REALTY FACT shall hold a Real Estate Awards to reward the excellent performances by people in and associated with real estate industry. These Awards is India’s renowned and most credible real estate awards.
A brief introduction of Product Designing process followed at www.actiwate.in . Being the UI/UX in-charge i have listed down all the important processes to be followed from the start to the prototyping of the product.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
7. *
* A design brief is a descriptive
document that contains
information about the client and
which explains the client’s
requirements for the project.
8. *
* Graphic Design is the art and
practice of combining text and
graphics and communicating a
message effectively through any
type of visual communication.
9. *
* Brief identifies the “what” of the
design project and Design is the
actual “how” in a project.
10. *
* In 1978, Sony chairman Akio Morita authored a
design brief that concisely asked his design team
“…to make something that lets me listen to opera
recordings on long-‐‑distance airplane flights
without disturbing passengers around me”.
* Sony engineer Nobutoshi Kihara took up this
briefly stated challenge.
* The resulting design: the Walkman.
11. * From individual designers to most advanced
advertising agencies and design houses,
everyone strives to get a comprehensively
wriXen design brief.
* A comprehensive, detailed brief eliminates
ambiguities in the design process. It becomes
the guiding document in the process and
detects exactly what the designer needs to do
and the constraints within which it has to be
done.
*
12. * It explains the client’s requirements for the project
* It is a framework/foundation for the designers
* It contains a well-‐‑identified and articulated
summary of the key factors can impact a project
* It focuses on the outcomes of the design and the
business objectives of the design project
* It serves as an essential point of reference for both
the client and the designer
*
14. 1. Background Summary:
Who is the client? What is the product or service?
What are the strengths, weaknesses, opportunities
and threats involved with this product or service?
Are there existing advertisements, document or
data to help understand the current positioning of
the client (brand), product or service?
*
15. 2. Overview
What is the nature of the project? Is it redesigning
an existing product/service or introducing a new
one? Is the client entering a new market? Why does
the client need this project? What is the problem?
3. Purpose
What are the specific aims of this project? What will
it realistically and successfully accomplish for the
client and the product or service?
*
16. 4. Audience
Who is the primary and secondary target audience?
Demographics? What do they think of the client
(brand) or product or service?
5. Competitors
Who are the competitors? Why? What are their
strengths and weaknesses? How is the client
(brand) and product or service different from them?
*
17. 6. Message
What message should be communicated to the
audience? What would the audiences to take away?
Why would they care about it? What is in it for them?
7. Tone
How should the message be communicated? What
adjectives will best describe the approach?
*
18. 8. Deliverables:
Is the client going to provide the graphics? If the
designer is creating them, who/what/where? Why?
photography or illustrating? What will the client get
at the end of the project? Formats?
9. People:
Who will the designer report to? Who will approve
this work? By what means?
*
19. 10. Details:
Any mandatory information to be included? Any
disclosers? Any confidentiality agreements to be
completed? Limitations and restrictions?
Timeline, schedule, budget?
*
22. *
* Go to
hXp://www.dandad.org/en/new-‐‑blood-‐‑
awards/#briefs
* Select a brief of your choice and reconstruct it.
* In order to do this you will need to thoroughly
study, research, analyze the client (brand), the
product or service.
* Draw conclusions based on the information and
data that you gather and start to document the
“what” of the design project carefully.
23. *
* State the assumptions and/or conclusions
clearly and explain the rationale for all the
decisions made.
* You may also use graphics to support the text.
* Use the template provided on the class portal to
guide you through this journey. Please make
sure that you are not missing any important
points. Use the template as a guideline not a
rule. You may modify it to suit your purpose.
24. *
* Submit the assessment task in a PDF format.
* Due Date: Week 4
* Weight: 25%
* In the next lecture and assessment task, we will
closer at the “how” of the project.