This document provides essential tips for effective logo design, emphasizing the importance of simplicity, distinctiveness, and memorability. It advises careful color selection to complement branding and encourages studying competitors to identify gaps. The document also stresses keeping customer focus in mind, staying true to the business's core values, and seeking help from professionals when necessary.

1. TOP TIPS FOR GREAT
LOGO DESIGN
Make sure your logo delivers the right message and
looks amazing with this quick guide.

2. KEEP IT SIMPLE, DISTINCTIVE
AND MEMORABLE
It’s easy to get carried away with design, using all manner
of gradients, shadows, glows and complexity. However,
this is usually counter-productive. The best logos are
simple and are easily reproduced.
Think of some of the major brands out there, almost all of
them keep their logos as simple as possible.

3. CHOOSE YOUR COLORS
WITH GREAT CARE
Your logo must tie in with your branding so always think of
this when choosing a logo color scheme. Be aware that
your logo should either compliment or be the same as a
brand color-think carefully
A white logo might look great against a header image on
your website, but how will it work on stationary...

4. TAKE A LOOK AT THE
COMPETITION
Most people look at their competitors and try to mimic
their logo in some way. Whilst looking at your competition
for tips, also look and see where they are failing.
Potentially your logo can hit areas they may have missed!

5. IS YOUR MESSAGE
GETTING THROUGH?
Whilst liking your own logo is important, you must keep
your customers as your logos primary focus.
A well designed logo should communicate what your
business does.

6. STAY TRUE TO YOUR
(BUSINESSES) HEART
Never, ever stray from the ‘feel’ of your business. When
designing logos many people end up using a design that
does not reflect the ‘heart’ of their business.
Your logo speaks volumes about your business.
Make sure it isn’t saying the wrong things!

7. DON’T BE AFRAID OF
GETTING SOME HELP!
Unless you have experience in design then go and ask for
help! This doesn’t have to cost you. Even if it’s just on
forums or through articles it’s best to get at least a little
input.
Your best bet for a great logo is to hire a designer.
Freelance designers are affordable and produce

8. 310.402.1613
info@madmindstudios.com
www.madmindstudios.com
2365 Westwood Blvd. Suite 22
Los Angeles, CA 90064