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Logo design
- 1.
- 2. Not justa mark Reflects a business’s brand using shapes, fonts, color, and/or images. Used for inspiring trust, recognition and admiration for a company or product
- 4. 1. A logomust be simple ◦ A simple logo design allows for easy recognition and allows the logo to be versatile and memorable. ◦ Good logos feature something unexpected or unique without being irrelevant
- 5. 2. A logomust be memorable ◦ An effective logo design should be memorable and this is achieved by having a simple, yet appropriate logo that does not blend in to the crowd
- 6. 3. A logomust be timeless ◦ An effective logo should stand the test of time. ◦ A good way to determine is asking if your logo will still be effective in 10, 20, 50 years?
- 7. 4. A logomust be versatile ◦ An effective logo should be able to work across a variety of mediums and applications ◦ It should be able to scale to a number of different sizes ◦ It should be able to work in just one color or grayscale as well
- 8. 5. A logomust be appropriate ◦ An effective logo is appropriate for its intended purpose. If you are designing for a children’s store – use a childish font and color scheme These same fonts and color schemes would not be appropriate for a law firm
- 9. 1971- Represents the wingin the famous statue of the Greek Goddess of victory
- 11. Choosing commonfonts ◦ Times New Roman, Arial, etc. Using “stock” images or copying competitors
- 12. Preliminary workis a MUST ◦ Sketches (pencil and paper OR digital) at least 2-3 different designs then 3 variations of each of those
- 13. Create Balance ◦Balance is important because our minds naturally perceive a balanced design as being pleasing and appealing ◦ Keep your logo balanced by keeping the “weight” of graphics, colors, and size equal on each side
- 14. Clever useof color ◦ Basic rules to keep in mind Use colors near to each other in the color wheel (ex. for a “warm” palettete, use red, orange and yellow hues) Don’t use colors that are so bright they are hard on the eyes IT MUST LOOK GOOD IN BLACK AND WHITE TOO ◦ Know how colors evoke certain feelings and moods
- 15. Design styleshould suit the company ◦ Research the client and its audience
- 16. Typography matters…ALOT! ◦ Avoid commonly used fonts ◦ Make sure the font is legible when scaled down, especially with scripts ◦ One font is ideal – avoid more than TWO
- 17. The goalis RECOGNITION ◦ Combine all graphic design elements and principles
- 18. Design forthe CLIENT NOT YOU ◦ You should never inject too much of your own personality into the logo ◦ You are designing to appeal to the client and their target audience, not yourself
- 19. K.I.S.S. ◦ KeepIt Simple, Stupid ◦ The more simple the logo, the more recognizable it will be ◦ Work the design down to its essentials and leave out all the unnecessary elements
- 20. Use otherdesign for INSPIRATION ONLY! ◦ Don’t copy other designers’ work! While there’s nothing wrong with being inspired by other designers, copying another person’s ideas or work is morally and legally wrong
- 21. Research Brainstormand generate ideas Preliminary sketches Develop digital versions of design Send to client for comments and feedback Add or remove anything the client wants Finalize
- 22. Design alogo for MooCow String Cheese Miss. Pruett is your client Target Audience – Moms with school-aged children (think packing lunches or carpooling with snacks for all the kids in the van) You may work in partners or on your own
- 23. Today ◦ researchand sketching Tomorrow ◦ sketches due 3 different logos (or 3 different versions of one logo) ◦ begin digital version Friday ◦ first draft of logo due at end of class Be prepared to provide rationale for certain design choices and elements