Is your company ready to look the part of a leader? Establish your corporate identity with a great logo! This presentation shows how to create and manage an effective logo, and provides the steps to help you get started.
A logo is often a company's first impression, one that can impact a customer's brand perception, purchase decisions and overall attitude towards a product.
3 simple steps to create your company logo - An essential guide for entrepren...Nishchal Par
This is a short guide that will help entrepreneurs and start ups to design a professional and versatile logo investing little time and with little or no money.
Before you engage a logo designer, you need to brainstorm some ideas that you'd like to use in your logo.
#logodesign #entrepreneurship #corporatelogo #businesslogo #companylogo
A logo is often a company's first impression, one that can impact a customer's brand perception, purchase decisions and overall attitude towards a product.
3 simple steps to create your company logo - An essential guide for entrepren...Nishchal Par
This is a short guide that will help entrepreneurs and start ups to design a professional and versatile logo investing little time and with little or no money.
Before you engage a logo designer, you need to brainstorm some ideas that you'd like to use in your logo.
#logodesign #entrepreneurship #corporatelogo #businesslogo #companylogo
Logo design tutorials for adobe photoshop and illustratorMaxim Logoswish
It is the business logo that opens a business to the outside world. Companies that are represented with high quality logos are more popular among customers than the ones without them. This is why custom logos are so popular and every company these days is inclined to create inspiring custom logos. Once a good logo is developed, a company will display its logo in every possible instance. Once it becomes popular, most customers never look at the manufacturer’s name once they see the particular logo. Such is the power of a well designed logo.
A presentation on the importance of good visual communication in small business graphic logo design.
Throughout these slides we will look at examples of bad design and explore how to avoid making the classic mistakes.
We end by showing how we work and what we can do for you.
Ilkeston Web Design is a band of designers and programmers operating in the Derby and Nottingham areas of the East Midlands.
If you
How Your Brain "Sees" a Logo Design And What It MeansRob Marsh
It takes about 400 milliseconds to "see" a logo. During that time, a lot happens as you make sense of what you see and put it all in context. Here's a look at how you do that. Plus, some interesting facts about how logos impact human behavior.
• Did you know we think about logos and brands the same way we think about friends?
• Did you know a logo can make you more creative?
• Did you know logos and brands help us determine who we are?
Here's the latest research from brain scientists about how our brains "see" logos.
Tips and failures in Corporate Identity of Startup companies. Scalable business models need scalable CI. The best and worst in logo design. Checklist for successful briefings included.
Top 10 logo design trends 2017 (updated)The Crowder
We strongly believe that a well-crafted logo is about building something that can impress, captivate and engage an audience. A great logo is one that customers will immediately recognize and connect with as well as clearly convey the message of the business.
With that said here are some of the design trends we see taking over for 2017
Logos are the most critical asset for a business and its brand. It’s the first thing that the prospects notice and form an opinion about the company. The ones that are most successful usually let their designs speak instead of offering further explanations. Additionally, these logos can pique the interest of the targeted audience, force them to look at the designs, and lead them to purchase the company’s products or services.
In this presentation, we will cover the nitty-gritty details of the logo, its types, the logo designing apps or software, and the sure-shot tips to design an impactful logo for creating a strong brand identity.
When gauging the relative merits of the 35,000-plus logos that have been submitted from all over the world to the LogoLounge.com site in the past 18 months, it would have been supremely helpful to have some sort of magical scanner-like device that could objectively compare, classify, and quantify the success of each design. But likely such a device could only spot the obvious visual trends.
Logo design tutorials for adobe photoshop and illustratorMaxim Logoswish
It is the business logo that opens a business to the outside world. Companies that are represented with high quality logos are more popular among customers than the ones without them. This is why custom logos are so popular and every company these days is inclined to create inspiring custom logos. Once a good logo is developed, a company will display its logo in every possible instance. Once it becomes popular, most customers never look at the manufacturer’s name once they see the particular logo. Such is the power of a well designed logo.
A presentation on the importance of good visual communication in small business graphic logo design.
Throughout these slides we will look at examples of bad design and explore how to avoid making the classic mistakes.
We end by showing how we work and what we can do for you.
Ilkeston Web Design is a band of designers and programmers operating in the Derby and Nottingham areas of the East Midlands.
If you
How Your Brain "Sees" a Logo Design And What It MeansRob Marsh
It takes about 400 milliseconds to "see" a logo. During that time, a lot happens as you make sense of what you see and put it all in context. Here's a look at how you do that. Plus, some interesting facts about how logos impact human behavior.
• Did you know we think about logos and brands the same way we think about friends?
• Did you know a logo can make you more creative?
• Did you know logos and brands help us determine who we are?
Here's the latest research from brain scientists about how our brains "see" logos.
Tips and failures in Corporate Identity of Startup companies. Scalable business models need scalable CI. The best and worst in logo design. Checklist for successful briefings included.
Top 10 logo design trends 2017 (updated)The Crowder
We strongly believe that a well-crafted logo is about building something that can impress, captivate and engage an audience. A great logo is one that customers will immediately recognize and connect with as well as clearly convey the message of the business.
With that said here are some of the design trends we see taking over for 2017
Logos are the most critical asset for a business and its brand. It’s the first thing that the prospects notice and form an opinion about the company. The ones that are most successful usually let their designs speak instead of offering further explanations. Additionally, these logos can pique the interest of the targeted audience, force them to look at the designs, and lead them to purchase the company’s products or services.
In this presentation, we will cover the nitty-gritty details of the logo, its types, the logo designing apps or software, and the sure-shot tips to design an impactful logo for creating a strong brand identity.
When gauging the relative merits of the 35,000-plus logos that have been submitted from all over the world to the LogoLounge.com site in the past 18 months, it would have been supremely helpful to have some sort of magical scanner-like device that could objectively compare, classify, and quantify the success of each design. But likely such a device could only spot the obvious visual trends.
5 Reputation Missteps (And how to avoid them)Bryce Glass
Web2.0 Expo presentation from F Randall Farmer and Bryce Glass, authors of the O'Reilly / Yahoo! Press book "Building Web Reputation Systems."
This talk addresses five common fallacies in designing your site or community's reputation system.
The Interics Designs’ CIP Formulation Methodology involves a detailed, proven 6-step process that starts at research and ends at the brand identity launch.
Corporate identity branding is no longer just for big corporations. It has become essential for small businesses if they want to remain competitive in today’s market. Your business has a brand which is essentially the image that you want to project to the public. Corporate identity is the visual representation of your company brand and helps to distinguish you from your competition.
Th Corporate Identity as the natural follow up of the logo definition. The Corporate identity develop from the logo itself and represents the collection of all the communication acts of the company.
I've used this presentation across a range of audiences, and it works pretty well all the time. I've tried to cover here the entire CI process, particularly with its linkages to business strategy.
Does your company look professional? by Nishchal ParNishchal Par
Learn how to make you company look professional to the outside world. The purpose of this guide is to teach you in three clear steps how you can take your company from looking small to making it look like a bigger company. The information shared here is real world not taken from a text book. Hope this will help you well.
Are you looking for where to learn how to create a KILLER LOGO design on your smartphone?!
Look no further, this presentation will teach you all you need to know
If you want to watch a full tutorial video click on this link 👇👇👇
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A detailed designing process is required to crate an outstanding logo that will suit any business’s requirement.
In the following slides you will get to know 5 basic steps so that you can also try to create a logo or at least how this process works.
10 Pitfalls To Avoid When Designing A LogoDesignMantic
Logo Design is an art. It involves understanding the target audience (business) and translating business vision into an effective corporate identity. However, the path to logo design is littered with traps invisible. The designer should avoid some common pitfalls that might limit the longevity and legibility of a design.
A company's name and logo are THE most important identifiers that it has. Learn how to design a logo that will stand the test of time and how to work with a designer. Slides taken from a class taught by Aaron Belyea, founder of Alphabet Arm Design
This is the presentation I shared with the CEO while redesigning the company logo. Given the quick turnaround and limited time, I thought decided to show the process allowing all parties to feel involved.
Every logo designer goes about the task in a different way. AcrobatAnt’s Bryan Cooper breaks down his award-winning thinking into three sections, nine questions, six methods and one easy and linear process. You’ll want to keep this one handy. Download now.
In June 2015, the Governmental Accounting Standards Board (GASB) approved two new statements that call for more prominence and accuracy when displaying Other Post-Employment Benefit (OPEB) liabilities, such as health insurance for retirees. This webinar will focus on the changes coming to the industry -- from implementing these statements, to strategies for explaining these changes to media and taxpayers.
Single Audit Webinar Presentation - November 6, 2015Sikich LLP
In late 2013, the U.S. Office of Management and Budget (OMB) announced comprehensive grant reform rules titled “Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards (Uniform Guidance).”
The new Uniform Guidance that is effective for years ending on or after December 26, 2014 have replaced the audit and reporting requirements under the U.S. Office of Management and Budget (OMB) Circular A-133. No early implementation is permitted.
The most well known change the Uniform Guidance implemented was the increase in the Single Audit threshold from $500,000 to $750,000, however, there are many other changes that will impact the amount of Single Audit testing and reporting which affect both the auditee and auditor.
Affordable Care Act: Overview of New Requirements for 2015Sikich LLP
2015 is the first year employers can be fined for not complying with the reporting requirements set out by the Affordable Care Act (Obamacare). Get an overview of these new requirements in this eBook
Manufacturing Report 2015: Overcoming the Five Barriers to Business GrowthSikich LLP
In a comprehensive survey, Sikich polled businesses in the manufacturing industry and uncovered 5 barriers that manufacturing companies need to overcome to continue their business growth.
Construction Industry Update - Spring/Summer 2015Sikich LLP
Get articles from experts who've helped the construction industry thrive in an uncertain construction climate.
In this issue:
Avoiding the 5 Most Common Types of Fraud in Your Construction Company - by Mary O'Connor
Effectively Managing Cash Flow to Fuel Growth - by Casey Malek
Employing Independent Contractors - by Joy Duce
New Revenue Recognition Standard - by Bart Adams
Research Tax Credit: One More Item for Your Tax "Punch List" - by Jim Brandenburg
Is Your Business Prepared for the Unexpected? - By Joe Kulek
Affordable Care Act Reporting Requirements for 2015 [Webinar Slides]Sikich LLP
Generally speaking, an employer will not have any reporting requirement if it has fewer than 50 full-time and full-time equivalent employees in its controlled group and it sponsors a fully insured medical plan. All other employers will have at least some reporting. This appears to include employers with 50 to 99 employees for 2015 – even though the employer-shared responsibility requirement has been delayed until 2016 for most employers in this group, reporting is still needed to help determine whether individual employees owe penalties or are eligible for premium subsidies.
Disruptions of corn trade with China is having an impact on Grain and DDGS prices. Also learn about succession planning for country elevators, T&D tax credis and used equipment.
The emergence of the Internet of Things (IoT) has the potential to transform the world, from organizations in every industry to your home. The uses are seemingly endless and new advances are made every day. Whether you are new to the idea of intelligent devices talking to one other or not, here are 15 things you should know about IoT.
The construction industry is seeing steady growth despite of the labor shortage for skilled construction workers. While growth looks good now, not solving for the labor challenges could be a problem that slows the industry down.
Strategizing for Global Financial Reporting Changes: 8 Steps You Can Take Now...Sikich LLP
There are new revenue recognition standards coming in a few years, but depending on your reporting periods, they might not be too far off. Here are 8 essential steps you can take to prepare your organization, as a CFO, for these new standards before they are enacted.
Heartland Ag Group, Sikich, Advantage Capital, The Climate Corp presented in Decatur and Springfield Illinois to give an update on where agribusiness was in 2014 and where it is going for 2015
What is Manufacturing Day 2014 (#MfgDay14) About? Sikich LLP
If you've been on Twitter or seen some recent news articles, you might have noticed something called Manufacturing Day 2014. What is is about? It's about empowering the next generation of skilled workers that will continue the legacy of creating world-class products.
10 Easy Ways to Improve Your Email Open Rates | Email Marketing | InfographicSikich LLP
Think email marketing is on its way out? Think again! Explore how effective email marketing really is these days, and discover 10 easy ways to improve those open rates in this infographic.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
2. Brand Identity and Corporate Identity
These are two distinct and concrete concepts. However, both play
off each other and are part of one another.
Brand Identity: Your Customer’s Perception
Corporate Identity: Your Company’s “Clothing”
Unfortunately, many companies sometimes believe that the visual changes will change the brand image. But
changes to logos, signage, and even outlet design do not always change consumer perceptions of
quality, service, and the intangible associations that are made when the brand name is seen or heard.
You can't make a silk purse out of a sow’s ear.
You can’t polish a turd.
3. Brand Identity (Basically: Your Image)
Definition:
A brand identity is the expression of the relationship between your company and it’s
constituents. It is the sum of all experiences with your company and the promise your
company makes to perform.
4. Corporate Identity (Basically: Your Logo)
Definition:
Corporate Identity is the visual means by which organizations, businesses and manufacturers
are recognized and distinguished from each other. A company’s name, logo, typeface, colors,
slogan/tagline are all elements that help comprise a company’s corporate identity.
5. 5 Elements of an Effective Logo
1. Describable: If you want people talking about your logo (and you do), it must be
easy for them to describe.
2. Memorable: Being memorable is one of the most important aspects of your logo
design and should not be overlooked during the design process. Take the Nike logo for
example, it's incredibly easy to remember.
3. Effective in 1 color: It's important to remember that there will be many times
when color isn't possible for the placement of your logo. Whether it's on a t-shirt or
newspaper, sometimes you can only use black or white. If the design of your logo
depends on multiple colors, it will not be effective when color isn't an option.
IMPORTANT: THIS GOES FOR SHADES OF GREY TOO!
4. Scalable: Your logo must be just as effective on the side of a billboard as it is on the
side of an ink pen. If your logo is too complicated, it will lose most of its detail when
printed small.
5. Relevant: Your logo design must be relevant to your industry. You wouldn't want to
use a childish looking font for an airplane parts manufacturing company.
6. Thinking about a new logo?
Remember: Superficial reasons for a logo redesign need
underlying support from a philosophical basis to be valid.
Why do you WANT to redesign (Superficial Reasons)
• I’m tired of looking at our logo
• I don’t like the colors/style/design
• We have had it for a while/it looks dated
• We just don’t like it
• I am new to the company so I want to change it/make my mark
• Competitor’s logos are perceived to be better
7. Thinking about a new logo?
Why do you NEED to redesign (Philosophical Reasons)
• Current logo does not convey the company's purpose or mission
• The company has changed…
• direction
• ownership
• offerings
• location
• Current logo …
• has no equity
• has no support/buy-in from staff, no one is tied to it
• is not recognizable
• Current logo doesn't "say" anything about our company
• Current logo is too
• abstract
• plain/nothing distinctive
• confusing/busy
8. 10 Steps - How to Get Started:
1. Understand the goal, plan ahead
• A logo establishes an image of your business, brand or product.
• Explain your business, its values, mission statement and promise of
higher standards of care and quality.
• Doing a little legwork at the beginning will help the process go much more smoothly.
• Once you get to the design stage, most if not all the questions should be answered and a
solid direction should be established.
9. 10 Steps - How to Get Started:
2. KISS (Keep it Simple Stupid):
Simplicity is the key to designing your business logo. Having a single focus is critical. You
must be clear on what your identity is first, develop a concise company logo that clearly
states your company identity.
10. 10 Steps - How to Get Started:
3. Identify your target audience:
Do make sure that the logo is designed with the target audience in mind. An effectively
designed logo is compatible with the consumers of the product or services that you provide.
Therefore your logo could be designed to appeal to the interests of the customers.
11. 10 Steps - How to Get Started:
4. Research your competition:
If you are ready with your company name then look at the logos of your competitors. This will
give you an idea of what is present in the market and help you decide what works and what
doesn't. You can then develop a logo that best suits your corporate identity.
12. 10 Steps - How to Get Started:
5. Research famous logos:
Researching giant corporations (that pay millions of dollars on identity) will give you valuable
insight on how best to steer your design. Large corporation logos are usually very sound in
design and simplicity. Especially look at logos in your target or similar markets
13. 10 Steps - How to Get Started:
6. Generate some key words or phrases:
Write down some key words or phrases that you feel best represent your company’s
personality, philosophy and what your customer’s think about it. These words and phrases
can be invaluable to the designers that will eventually be taking on the project.
Examples:
Personable
Experienced
Knowledgeable
Professional
Leaders in our field
Quick
Timely
Current (Up to date)
Friendly
14. 10 Steps - How to Get Started:
7. Identify logos you like/don’t like:
This exercise will help a designer determine which visual cues you most prefer/like and more
importantly don’t like!
Example: You make accessories for shoes
Like Don’t Like
15. 10 Steps - How to Get Started:
8. Determine beforehand the potential uses for the logo:
Designer’s will design a certain way based on the logo’s uses. For example: If the logo is to
be used on packaging, billboards and tradeshow displays, they might lean one direction, but
if it is only to be used on letterhead and business cards, they may go another.
Will it be used on:
• Small printed materials (brochures, packaging, stationary)
• Large printed materials (billboards, displays, vehicle graphics)
• Websites
• Video
16. 10 Steps - How to Get Started:
9. Figure out who will be involved in choosing the new logo:
This is critical. The less people involved in the elimination process, the better. Here are a few
helpful strategies:
a. It is okay to have a committee… but the committee does not NEED to see everything
b. Keep your committees an odd number (3, 5, 7, etc…) This eliminates the possibility of a
tie between logos
c. Identify one to three KEY people to make the initial cuts to the choices
d. When presenting to a committee, bring in no more than 3 choices
e. Insist that committee members make a clear choice, that is, they have to pick a winner
in their mind, they cannot be “okay with this one or that one”.
17. 10 Steps - How to Get Started:
10. Get “buy-in” from everyone involved:
This is the most important step in getting started and most overlooked.
• Failure to get everyone involved to buy-in on the idea of creating a new logo, or even the
process of creating a new logo will lead to delays, apathy, and ultimately the death of the
project. You will have wasted everyone’s time and money.
• Once the design process begins, there is no turning back.
• If work has been done in the design process, and someone in the team decides that your
company does not need the new logo, you cannot just walk away from the project and
not pay for the time put into it.
18. 5 Steps – Creating your New Logo
1. Establish Your Timeline:
Set dates for stages in your project. Work backwards from your desired completion date. If
needed, make sure to also establish when support materials will need to be produced
(stationary/website/other?) This process should come after AFTER logo is chosen.
Example Steps for Logo (Support Materials) Creation:
• Step 1 – Creative brief sent to design team (from How to Get Started Steps) – by Date…
• Step 2 – Initial layouts/designs back from designer – by Date…
• Step 3 – Reviews/comments/selections back to designer – by Date…
• Step 4 – Revised designs back from designer (back to Step 3 if needed) – by Date…
• Step 5 – Final (logo/support materials) files produced – by Date…
• Step 6 – (If needed) Begin working on support materials (back to Step 1)
19. 5 Steps – Creating your New Logo
2. Outline Objectives/Expectations:
a. Based on uses, establish what logo versions/deliverables (formats, etc…) will be
needed (From How to Get Started Steps).
b. How many designs/looks/variations will be presented. Insist on options (at least 3 to 6).
c. Establish how logos will be presented/eliminated… Determine a process for choosing
from designs (important to a designer)
d. Discuss how development process is expected to proceed
1. After initial presentation, a direction will either be chosen or not
a. If not, make sure the process allows for additional ideas
b. If so, find out how many revision stages are included as you hone in on a design
2. Make sure to get costs for further application of chosen design
20. 5 Steps – Creating your New Logo
3. Hire a Professional:
a. You get what you pay for… don't try to get
a deal (there is a reason $99 logos are $99)
b. You'll get better responsiveness/after
the process support
c. Can expand logo applications into
other marketing areas/materials
d. Establish expectations/work process
e. If termination of the relationship is
desired/needed/warranted, find out
what is involved/expected from both parties
21. 5 Steps – Creating your New Logo
4. Get an Estimate:
For deliverables needed (logo design/formats/other materials) (outlined in step 2 – Creating
Your New Logo).
Work for a price you are both comfortable with. If either party feels taken/shorted, the
relationship will deteriorate rapidly.
Don’t always go for the cheapest price – Some designers or design firms will do what it takes
to “buy the business”. This “discount” is great on the first job, but there may be a “price
shock” on future projects. Make sure you understand up front where the price you agreed to
came from. This give you insight to future costs.
22. 5 Steps – Creating your New Logo
5. Be keenly involved in the design process:
a. Explore possibilities
1. Should be a "range" of options from expected to unexpected
2. Never know where inspiration will come from
b. Keep an open mind
1. Don't be locked in to one preconceived notion or idea
2. Don't be automatically drawn to the obvious
3. First idea is not always the best idea
4. Remember that there are always multiple ways to explore a concept/idea/look
23. 5 Steps – Creating your New Logo
5. Be keenly involved in the design process:
c. Make sure to arm your designers with any information they may need/request
1. Like a tennis match… designer will need certain information to proceed. Make
sure they have it.
a. Keeps the process moving
b. Leaves no question unanswered
c. Requests might even seem odd, but there could be a valid reason
for needing certain information. Always okay to ask “Why?”
2. Designers need feedback
a. Do not be afraid to say you do/don't like something
b. If you do/don't like something, have a reason why you feel that way
c. If the designer misses the mark entirely, let them know.
1. Deserve the benefit of the doubt in first round
2. If they miss the mark or concept or just seem to not be
listening,
end relationship, move on, adjust expectations/timeline, find
another design team
24. 5 Steps – Managing your New Logo
1. Protect your Logo:
Mail to yourself (most basic way to establish creation date)
DO NOT OPEN UPON RECEIPT!
Notary Public (Can help establish an official creation date)
Can ALWAYS add a TM with no cost or legal involvement. But it is better protected by
a Registered Trademark (no one else can use it, you will have concrete legal recourse)
25. 5 Steps – Managing your New Logo
2. Create a Standards Guide:
Gives staff a sort of “Rules of the Road”.
Makes for easier reviews.
26. 5 Steps – Managing your New Logo
3. Identify style/usage "Police”:
People on staff to enforce
standard guide rules.
27. 5 Steps – Managing your New Logo
4. Control all distribution of logo/identity:
Establish one source of contact, or a CD/folder resource with all acceptable
versions of the logo and other materials.
28. 5 Steps – Managing your New Logo
5. Insist on reviewing most if not all uses:
Establish a protocol and stick to it. This can be a person, e-mail address or some
other depository where people submit items for review.
As time passes, usage rules will become second nature and will require much less
policing and management.
Do not wait to act. Correct any issues as you see them. Once someone gets away
with something a few times, it is deemed acceptable and manifests from there.
31. Examples
Successful Identities: How was the script decided on? The owners felt that ‘the two
Cs would look well in advertising’.
Coca Cola: 75+ years
1886 1941 2003
32. Examples
Famous Logo Makeovers: Did one company force the hand of the other?
Caribou Coffee (Redesigned March 2010) Starbucks (Redesigned January 2011)
33. Examples
Famous Logo Makeovers: Target audience backlash forced them back to version 2.
The Gap (1972 Original Logo) The Gap (Iconic 80’s Logo) The Gap (Oct. 2010 New Logo)
Lasted 1 week.
Person who oversaw the logo
redesign resigned 4 mo. later.
34. Examples
Famous Logo Makeovers: Update an outdated but iconic logo
Walmart (1962 Original Logo) Walmart (1964 Logo – First used company wide)
Walmart (1981 Logo) Walmart (1992 Logo)
Walmart (2008 Current Logo)
39. Examples
Sikich Logo Makeovers: Define new company image and direction
Aquascape Designs
1993 1995 1996
40. Examples
Sikich Logo Makeovers: Define new company image and direction
Aquascape Designs
1999 2004
41. Examples
Sikich Logo Makeovers: Define new company image and direction
Aquascape, Inc.
2007
42. Examples
Sikich Logo Makeovers: Modernize logo, bring out company personality
Vela Insurance
1997
43. Examples
Sikich Logo Makeovers: Modernize logo, bring out company personality
Vela Insurance
2009
44. Examples
Sikich Logo Makeovers: Convey versatility and capability
Packaging Design
2000
45. Examples
Sikich Logo Makeovers: Convey versatility and capability
Packaging Design
2011
46. Exercises
Look at your company’s logo
• Use Company Logo Critique Worksheet to grade your own logo
• If you score in the 49+ range, you may want to start looking hard at your logo
• Use the “Do You Need a New Logo” flow chart, just for fun
(courtesy of Watermark Design, Charlottesville, VA).