If you own a company or a brand, you need to get a unique logo for marketing and branding purposes. Believe it or not, but a logo designed correctly can make or break your brand and its image. The key to creating a great logo is a flawless design. So, we have curated all the steps you need to follow in order to come up with a logo that your brand deserves
How to brand yourself and get your freelancing business out of the garageApprove Me
People looking to hire a freelancer are put into the same position; they don’t have time to individually examine each qualified person for an extended period of time. They’re going to pick the one who stands out the most.
Manual de la guía de marca: Cómo construir una identidad visual de marca pode...JORGE HERNAN GUTIERREZ
Manual de la guía de marca:
Cómo construir una identidad visual de marca poderosa en 10 pasos
¡Construya su historia de marca, no juegue a “Police Brand” y ayude a sus colegas a convertirse en defensores de la marca con nuestra guía de marca!
What Is An Elevator Pitch And How To Write OneNishant Arora
Imagine meeting a really important person in an elevator.
What do you do?
You always wanted to tell this guy or girl about what you do, what you are or maybe just show off.
Here's the catch.
That person is really busy and maybe you won't meet him again in a situation like this when he has nothing to do in the time he is with you or worse you might never meet him at all.
This is where an Elevator Pitch comes into picture.
Sell Yourself. Say More With Less Words.
How to brand yourself and get your freelancing business out of the garageApprove Me
People looking to hire a freelancer are put into the same position; they don’t have time to individually examine each qualified person for an extended period of time. They’re going to pick the one who stands out the most.
Manual de la guía de marca: Cómo construir una identidad visual de marca pode...JORGE HERNAN GUTIERREZ
Manual de la guía de marca:
Cómo construir una identidad visual de marca poderosa en 10 pasos
¡Construya su historia de marca, no juegue a “Police Brand” y ayude a sus colegas a convertirse en defensores de la marca con nuestra guía de marca!
What Is An Elevator Pitch And How To Write OneNishant Arora
Imagine meeting a really important person in an elevator.
What do you do?
You always wanted to tell this guy or girl about what you do, what you are or maybe just show off.
Here's the catch.
That person is really busy and maybe you won't meet him again in a situation like this when he has nothing to do in the time he is with you or worse you might never meet him at all.
This is where an Elevator Pitch comes into picture.
Sell Yourself. Say More With Less Words.
Before you engage a logo designer, you need to brainstorm some ideas that you'd like to use in your logo.
#logodesign #entrepreneurship #corporatelogo #businesslogo #companylogo
Does your company look professional? by Nishchal ParNishchal Par
Learn how to make you company look professional to the outside world. The purpose of this guide is to teach you in three clear steps how you can take your company from looking small to making it look like a bigger company. The information shared here is real world not taken from a text book. Hope this will help you well.
Is a new logo design re-branding?
Published in the October 2014 Issue of Photoshop User Magazine
Photoshop User Magazine/Kelby Media Group
http://kelbyone.com
Branding and Design Service | TechCloud LtdTech Cloud Ltd
To know more please click the link below, https://techcloudltd.com/branding-and-design-service/
Branding and design service makes your mind related to a product, service, or company – whether, at that specific point, you purchased or didn’t purchase it but it may impose its value into your mind.
The Importance of Focusing Time and Energy on BrandingNate Kennedy
Branding is a way to define your business so you stand out in a highly competitive world. Make sure you have your branding strategy in place for success.
Logos, the Different Types and What It Is. itsHeavyKev
When I create a logo for a client, I walk them through their entire brand. What is it that they want to communicate to their audience? What emotion do you want to leave your audience with? What do you want your customer to know about you? Understand what your business represents and is your messaging clear to the customer? Work on branding first and then visualize that message in the design. If you hire me to do your logo, I'll give you a chance to learn more about your brand, your audience, and your direction. You get more than a vector file, full color image, and a pdf. You get to build an experience that will last your customer, a lifetime. Branding builds loyalty. Create that experience before you do what everyone else is doing. You want a logo to stand out so don't stop halfway, complete the process. #logo #logodesign #branding
VerveLogic, headquartered in Jaipur, Rajasthan, is a leading website and mobile app development company, which also excels in branding and digital marketing.
Branding is the process of investigating, designing, and adding to your company a distinctive feature or collection of features so that customers can start associating your brand with your goods or services. Branding is an iterative process that involves getting in touch with the hearts of your clients and your company.
This was a presentation done for Netstarter PTY Ltd Sri Lankan staff during an internal training session the content has been modified to relate the content to a wider audience. This basically takes myself as the example model and how I did things in order to get my self started.
Your Go-To Destination for Direct to Film PrintingYour Go-To Destination for ...Garment Printing
What Is DTF Printing?
Without a doubt, Direct to Film (DTF) printing is a cutting-edge printing technique that has gained widespread popularity in the garment decoration industry. This remarkable method involves a unique process of printing designs onto a special type of film and then transferring those designs onto a variety of fabrics. Originally published at https://garmentprinting.com.au/blog/exploring-dtf-printing-technology/
Wondering about the mystery of understanding the key differences of both printing techniques?
In the ever-evolving realm of garment printing, two titans – Screen Printing and Direct to Film (DTF) – vie for dominance, each with its own arsenal of techniques and outcomes. Originally published at https://garmentprinting.com.au/blog/screen-print-vs-dtf-what-to-opt/#The_Art_of_Screen_Printing
More Related Content
Similar to How To Create an Effective Good Company Logo?
Before you engage a logo designer, you need to brainstorm some ideas that you'd like to use in your logo.
#logodesign #entrepreneurship #corporatelogo #businesslogo #companylogo
Does your company look professional? by Nishchal ParNishchal Par
Learn how to make you company look professional to the outside world. The purpose of this guide is to teach you in three clear steps how you can take your company from looking small to making it look like a bigger company. The information shared here is real world not taken from a text book. Hope this will help you well.
Is a new logo design re-branding?
Published in the October 2014 Issue of Photoshop User Magazine
Photoshop User Magazine/Kelby Media Group
http://kelbyone.com
Branding and Design Service | TechCloud LtdTech Cloud Ltd
To know more please click the link below, https://techcloudltd.com/branding-and-design-service/
Branding and design service makes your mind related to a product, service, or company – whether, at that specific point, you purchased or didn’t purchase it but it may impose its value into your mind.
The Importance of Focusing Time and Energy on BrandingNate Kennedy
Branding is a way to define your business so you stand out in a highly competitive world. Make sure you have your branding strategy in place for success.
Logos, the Different Types and What It Is. itsHeavyKev
When I create a logo for a client, I walk them through their entire brand. What is it that they want to communicate to their audience? What emotion do you want to leave your audience with? What do you want your customer to know about you? Understand what your business represents and is your messaging clear to the customer? Work on branding first and then visualize that message in the design. If you hire me to do your logo, I'll give you a chance to learn more about your brand, your audience, and your direction. You get more than a vector file, full color image, and a pdf. You get to build an experience that will last your customer, a lifetime. Branding builds loyalty. Create that experience before you do what everyone else is doing. You want a logo to stand out so don't stop halfway, complete the process. #logo #logodesign #branding
VerveLogic, headquartered in Jaipur, Rajasthan, is a leading website and mobile app development company, which also excels in branding and digital marketing.
Branding is the process of investigating, designing, and adding to your company a distinctive feature or collection of features so that customers can start associating your brand with your goods or services. Branding is an iterative process that involves getting in touch with the hearts of your clients and your company.
This was a presentation done for Netstarter PTY Ltd Sri Lankan staff during an internal training session the content has been modified to relate the content to a wider audience. This basically takes myself as the example model and how I did things in order to get my self started.
Your Go-To Destination for Direct to Film PrintingYour Go-To Destination for ...Garment Printing
What Is DTF Printing?
Without a doubt, Direct to Film (DTF) printing is a cutting-edge printing technique that has gained widespread popularity in the garment decoration industry. This remarkable method involves a unique process of printing designs onto a special type of film and then transferring those designs onto a variety of fabrics. Originally published at https://garmentprinting.com.au/blog/exploring-dtf-printing-technology/
Wondering about the mystery of understanding the key differences of both printing techniques?
In the ever-evolving realm of garment printing, two titans – Screen Printing and Direct to Film (DTF) – vie for dominance, each with its own arsenal of techniques and outcomes. Originally published at https://garmentprinting.com.au/blog/screen-print-vs-dtf-what-to-opt/#The_Art_of_Screen_Printing
DTF Printing vs Vinyl Heat Transfer – What are these Techniques_.pptxGarment Printing
Well! In the fast-evolving and dynamic circle of apparel design, there have emerged two printing techniques that seem to have taken over the others: Direct-to-film (DTF) printing and Vinyl printing.
Both have revolutionised the way the designs are being transferred onto fabrics, though they have different attributes.
Hmm! Let’s jump into a detailed comparison to understand which method better aligns with your design needs.
OK, wait! You need to try both ASAP, Click the Button Below & Order Now…..
Let us bring your personalised designs to life with our high-quality DTF & vinyl heat transfer printing. Originally published on https://garmentprinting.com.au/blog/dtf-printing-vs-vinyl-heat-transfer/#Everything_About_DTF_Printing
Your Go-To Destination for Direct to Film Printing.pptxGarment Printing
What Is DTF Printing?
Without a doubt, Direct to Film (DTF) printing is a cutting-edge printing technique that has gained widespread popularity in the garment decoration industry. This remarkable method involves a unique process of printing designs onto a special type of film and then transferring those designs onto a variety of fabrics. Originally published at https://garmentprinting.com.au/blog/exploring-dtf-printing-technology/#What_are_the_Pros_Cons_of_DTF_Printing
The Future of Garment Printing_ Exploring DTF Technology.pptxGarment Printing
Screen printing and digital printing have long been the cornerstone of the garment printing industry. These established methods, each with unique advantages, have proven invaluable in apparel design and production. In recent years, the development of hybrid printing systems, which harness the strengths of both techniques, has further revolutionised the industry, offering a range of new possibilities and efficiencies. Originally published at https://garmentprinting.com.au/blog/exploring-dtf-printing-technology/#Benefits_of_using_DTF_Transfer
Club Fundraising Reinvented_ Fresh and Creative Approaches.pptxGarment Printing
Fundraising is a long race. It requires perseverance, dedication, self-discipline, and getting through difficult periods. Nevertheless, fundraisers generate additional revenue for societies and organisations, constituting most of their income. In addition to ensuring financial stability, it fosters a cooperative spirit by bringing together students, faculty, parents, and the community. Originally published at https://garmentprinting.com.au/blog/club-fundraising-deas/#Peer-to-Peer_Fundraising_Maximising_Personal_Networks
Head protection is one of the most crucial decisions when choosing the appropriate safety equipment for your employees. Choosing between bump caps and hard hats can be difficult based on your industry and employees’ duties. See detailed article here....https://garmentprinting.com.au/blog/bump-caps-vs-hard-hats/#Bump_Caps
Creating Workplace Safety Culture_ Key Elements & Challenges.pptxGarment Printing
In today’s competitive business environment, the workplace safety culture is increasingly recognised as vital to organisational success. It isn’t merely a regulatory compliance issue; it’s a pivotal factor that can enhance productivity, foster employee morale, and, ultimately, drive better business outcomes. Originally published at https://garmentprinting.com.au/blog/creating-workplace-safety-culture/#What_is_a_Safety_Culture_in_the_Workplace
Fridays symbolize the culmination of a week’s efforts and the threshold of well-deserved downtime. Yet, in many progressive workplaces, Fridays have evolved into more than just a gateway to the weekend – they have become ‘Funky Shirt Fridays’. Originally published at https://garmentprinting.com.au/blog/funky-shirt-fridays/#Other_Design_Printing_Services
Chemical Safety 101_ Tips for Every Workplace.pptxGarment Printing
“Tips for chemical safety in the workplace” are crucial when dealing with hazardous chemicals, and you must practise chemical safety to do it well. Originally published on https://garmentprinting.com.au/blog/chemical-safety-in-the-workplace/
Comparing Overalls and Coveralls: Style, Function, and MoreGarment Printing
From the versatility of 90s fashion to the practicality of work attire, overalls and coveralls have found their place in our wardrobes. Whether you want to make a fashion statement or need a durable garment for hard work, Garment Printing offers custom designs for these iconic pieces.
Not long ago, an acquaintance said that her dad wears “wife beater singlet.” She referred to the ribber, sleeveless undershirt. The undershirt is also famous as an A-shirt.
But due to the torrent of the #MeToo campaign in view of ever-growing molestation and oppression against women, that term should be strictly condemned.
DIY T-Shirt Painting: Techniques and Tips for BeginnersGarment Printing
Looking for a way to uplift your mood and spread positive vibes? Then, DIY T-Shirt Painting is the way to go! With vibrant and durable fabric paints, it’s easy to create a happy, cheerful T-shirt that will brighten up your day and everyone else’s around you.
If you want to express your creativity or add a pop of colour to your wardrobe, T-shirt painting is a fun and easy project anyone can enjoy.
The medical industry in Australia is enormous and also very progressive. There are standards for everything that cover every aspect of the medical sector. In addition, the government institute of Australia issues guidelines and protocols for all the medical field departments that need to be followed without exception. So the question arises how one can get the medical scrub customized? And why is it important?
Uniforms in the Sky: Exploring the Attire of Flight AttendantsGarment Printing
Uniforms convey a sense of power and professionalism, whether the sleek lines of a pilot’s uniform or the timeless style of a flight attendant’s attire. However, why do they don uniforms? The answer for pilots is twofold. First, the uniform helps identify the pilot as the aircraft’s captain, who is responsible for the lives of everyone on board. Second, the uniform also portrays a sense of reliability and skill. After all, if a pilot doesn’t look the part, how can passengers have faith in their ability to ensure their safety?
As for flight attendants, their uniforms serve a greater purpose than simply identifying them as cabin personnel. It also demonstrates to passengers that they are personable and willing to assist.
The weekend is the most awaited time of a week on which the hard-working Aussies rely to relax and refuel themselves to a fresh start of another run of routine. I love wearing my old casual t-shirt on the weekend, which says “Find The Magic Of This Moment” with a margarita glass in one hand and a book in the other.
However, we observed that the weekend of Australia is looked at from two different perspectives. The first ones wanted to treat it like self-pampering and wellness time, and the other feels that it will be over and we will go back to the same old routine, so what is the point of distracting the mind for two days.
5 Top Creative T-Shirt Organising Ideas for a Clutter-Free Closet!Garment Printing
If you have more clothes than closet space, you must implement these wardrobe organising techniques mentioned in the article.
Keeping wardrobes organised can be challenging, as they often end up cluttered with clothes, shoes, and accessories. Adding new items without removing anything from the wardrobe becomes even more problematic. As a result, it can be challenging to locate specific items quickly, even if the closet is well-organised. This can lead to a frustrating and tense daily situation.
Modern Embroidery Designs Ideas For Workwear 2023Garment Printing
The art and craft of embroidery in society represent tradition, culture, aesthetics, and intricate details to show the human need and desire for detailing in the design. We see the amazing and complex modern embroidery design ideas in thread usages, stitches , patchwork and use of sequins to decorate, the wall hangings, to pillow covers, on royal robes, handkerchiefs and any fabric usage in the royal to the common household intended to beautify the clothes and the environment through it.
5 Top Creative T-Shirt Organising Ideas for a Clutter-Free Closet!Garment Printing
If you have more clothes than closet space, you must implement these wardrobe organising techniques mentioned in the article.
Keeping wardrobes organised can be challenging, as they often end up cluttered with clothes, shoes, and accessories. Adding new items without removing anything from the wardrobe becomes even more problematic. As a result, it can be challenging to locate specific items quickly, even if the closet is well-organised. This can lead to a frustrating and tense daily situation.
Dad hats have emerged as a prominent trend among fashion-conscious men due to their customizability, comfort, and fusion of classic and contemporary aesthetics. However, while “baseball caps” encompasses a wide range of hats with varying designs, dad hats constitute a specific type of headwear.
Therefore, for individuals seeking to select the most suitable cap, it is crucial to distinguish between dad hats and baseball caps. It is most noticeable in the lining of the front panel. Unlike baseball caps, dad hats do not feature a front lining and lack a snap closure. Dad hats are highly sought after by fashion-forward men due to their customisable nature, comfort, and ability to blend timeless and modern aesthetics.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Digital Money Maker Club – von Gunnar Kessler digital.
How To Create an Effective Good Company Logo?
1.
2. How To Create an Effective Good
Company Logo?
If you own a company or a brand, you need to
get a unique logo for marketing and branding
purposes. Believe it or not, but a logo designed
correctly can make or break your brand and its
image. The key to creating a great logo is a
flawless design. So, we have curated all the
steps you need to follow in order to come up
with a logo that your brand deserves:
3. Why Do You Need a Logo in the First
Place?
Firstly, make sure that you know why you need a logo for
your brand, so you can get the impact right. You need
your logo to demonstrate, to the world, who you are,
what is your brand and what does it stand for. Even if you
are not able to demonstrate all your values from your
logo, you will still be able to make the impetus needed to
turn heads and make people take note of your brand.
Another pointer for you to remember when designing
your logo is that make sure that it is memorable. Being
memorable will significantly help get your company off
the ground and be remembered in the circles it is
supposed to be.
4. Think About Your Brand Identity
What is it that your company, business, or brand stands for? What do
you represent? What do you want to achieve with your business?
What are you making, offering or selling? It is never as simple as “I’m a
cute coffee shop”, for instance. There is a lot to be considered and
evaluated. You have to go over what that brings with it, and what is
associated with it? For instance, instead of just being a coffee shop,
think of your brand like “I’m all about people experiencing good
coffee, in a friendly setting and a comfortable location, with nice cups
that feel like home and friendly staff that feels like family.”
If you can identify even the smallest factor that makes you and your
brand a little different from others, or you can come up with a clear
line dividing your business from others, then use it to design your logo.
It will help you think about your brand identity a lot clearer.
5. Get Inspired
The best way to appreciate art and design and stir your
creativity is by looking around and seeing what inspires
you. You may really deviate towards a certain type of
design, but you will be able to see whether it will work or
not by observing and seeing what works. Or you may not
feel personally connected to a design, but you will see it
working amazingly for your brand. So, observe.
Getting inspired will help you think. It is all about looking
at things you like, do not like or are not sure about and,
then deciding what will work for you and what will not.
You can find amazing design inspirations on sites
like Behance.
6. Think About Colours and Fonts
Once you have passed the phase of researching what you
want, then it is time for you to pick out the fonts and colours
you want in your company’s logo. Think about the elements
you want to showcase to the world but keep their purpose in
mind. Test different colours, styles and patterns. Experiment
to see how different colours will look for your brand, how well
they stand for who you are and whether you feel like it is your
identity when you look at them.
The same applies to fonts as well. Think of your brand when
looking at fonts. For instance, an old-school classical font may
not be able to fully represent how cutting edge you are. You
can find font ideas & generate yours free at FontSpace.
7. Consider Your Audience
This one is very important because your audience is
actually going to be party looking at your logo or your
calling card first hand. So, their opinion should matter the
most. Get their feedback to get an idea of what designs
appeal to them and what just do not work. Getting their
feedback throughout the process will help you know what
kind of designs make them think about you.
So, if you can tap into your customer’s mind with a design
that works, you will be able to come up with a logo that
targets the very audience you want to attract. This should
be your main goal. Social platforms
like Quora & Reddit can help you get an idea of what
people are discussing or looking for in a specific niche.
8. Get a Brief Together
The design and the art department should be left for the
professionals, so before you hand them over the task, make
sure that you can prepare a blueprint or get a brief together
for your designers. Your brief should include all the things you
need in your logo and other requirements such as:
• Who your competitors are and what do they do?
• What inspires and attracts you the most in the designs that
you’ve seen so far?
• What your business is all about and what does it stand for?
• Why do you want your business’s logo to stand out from
the crowd?
9. To Summarise…
Your brand’s or business’s logo is vital for it. Great
logos attract great clients. And great clients make
great businesses. They let you connect to your
audience and tell potential customers who you are
and what your services are all about. Therefore,
take your sweet time thinking about your brand and
understanding the importance of a well-designed
logo.
