The document discusses the impact of Web 2.0 on contemporary culture and its role in the sharing of traditional culture. It highlights various tools like social media, content management systems, and virtual worlds that can help folklorists connect with audiences and manage content. Additionally, it addresses the challenges and resources available for integrating these technologies in arts management.

1. How to Folk with Web 2.0The Sharing of Culture & The Culture of SharingMiddle Atlantic Folklorists AssociationJune 5, 2009David DombroskyCenter for Arts Management and Technology

2. AgendaThe Culture of Sharing

3. What is Web 2.0?

4. What impact has it had on contemporary culture?

5. The Sharing of Culture

6. How can Web 2.0 tools help to connect contemporary audiences with traditional culture?

7. How else can Web 2.0 tools assist folklorists in their work?

8. Q & AThe Culture of Sharing

9. The Culture of SharingWhat is Web 2.0?A theoretical shift in the role of the InternetFrom a one-directional flow of information to a multi-directional flow of information

10. The Culture of Sharing

11. The Culture of Sharing

12. The Culture of SharingWhat impact has Web 2.0 had on contemporary culture?

13. The Culture of SharingFresh contentParticipation and engagementPeers as gatekeepersTransparencyMedia saturation and expectationPersonal voice vs organizational voiceSmaller window for seizing attention

14. The Sharing of CultureSo how can Web 2.0 tools help to connect contemporary audiences with traditional culture?

15. The Sharing of CultureSocial MediaBloggingMicrobloggingPhoto and Video SharingPodcasting and Audio StreamingLive Video StreamingSocial Networks

16. The Sharing of CultureHow else can Web 2.0 tools assist folklorists in doing their work?

17. The Sharing of CultureContent Management SystemsDemystifying RSS

18. Content Management Systems (CMS)What it is:Web-based software that allows you to maintain your Web site. (WYSIWYG vs. Database driven)

25. Embedded Twitter Feed

30. RSSWhat it is:“Really Simple Syndication”XML feeds of Web content that is pulled together with an “aggregator” or “reader” so you can stay up-to-date with frequently changing content.

33. RSS Symbol

34. RSS Feed

36. Media Sharing SitesWhat do they do?Allow users to upload their videos and still images to the internet and share them with the worldWhy is this useful for artists?No local media hosting necessary

37. Players may be embedded on sites

38. Broaden reach to new audiences

41. Social NetworkingWhat it is:User-populated Web sites that allow people to connect to each other, and share personal or professional information online

46. Second LifeWhat it is:A “virtual world” online. 3D, spatially-oriented, user-built. Over 15M users.Free to download, real currency buys Linden Dollars, which can be used to buy “virtual land” and other business-based commoditiesTo interact, you create an “Avatar” who travels through the time-space of Second Life.

51. Onsite technology

52. DiscussionOpportunities for the arts Content rich fieldOpinion-generating contentStrong dialogue = engaged participantsIncreased potential to grow donor baseNew ways to engage younger audiencesIncreased “face time” through multiple channelsIncreased brand penetration (toothpaste)Draw-backsTime / resources / staff investmentsScope creep

53. RESOURCESwww.Idealware.org – articles, webinarswww.NTEN.org – articles, webinars, conference, online forums, www.NPower.org – consultingwww.TechSoup.org – discounted software, articles, servicesCAMT resources:camt.artsnet.org - products, serviceswww.TechnologyInTheArts.org – professional development, conference, blog, podcast, resource list