MyCharityConnects goes to British Columbia! These are the slides from the engaging workshop on online fundraising fundamentals. What does it take to successfully fundraise and market your organization online? Why do you have to ‘let go’ of the brand, and how do you do that? How do you make your “Donate Now” button a real call to action? Learn how to use your existing powerful strategies in the online world and build a successful Web 2.0 campaign, enabling you to be a good fundraiser and an even better marketer.

1. Five Pillars of Internet
Fundraising
November 2009

5. Charity Gift Cards

6. Causes on Facebook

7. GivingPages

8. Gifts of Securities

13. Growth in median U.S. online giving,
over prior year:
45% in 2006
42% in 2007
28% in 2008

14. Daily giving through
Causes on Facebook:
$3,000 in 2008
$30,000 in 2009

15. Of all giving online:
15% From the ‘Greatest Generation’
Born 1901-1945
52% From Baby Boomers
Born 1946-1962
30% From Generation X
Born 1962-1980
The most significant characteristic
associated with online giving is
higher education.

16. A visitor who is satisfied
with their experience
with a nonprofit
website is
49%
more likely to give than
one who was
dissatisfied with the
overall experience

17. Average online one-
time gift in 2008: $151
Average online one-time gift in
the month of December: $248
Average online gifts are higher than the
average offline gift.

18. Percentage of all annual
online giving that
happens in the month of
December:
48%

19. 4%
Proportion of all new donors to
charities in 2004 who were
acquired online
9% Proportion of all new donors to
charities in 2008 who were
acquired online

20. 1 in 5
visitors to a nonprofit
website go specifically
to make a donation

21. Percentage of U.S. charities blogging,
using text messages, and playing with new
social media technologies
7% 41% 88%
in 2006 in 2008 in 2009

22. 26% of offline donors who describe
themselves as ‘loyal’ to the
causes they support
41%
of online donors who describe
themselves as ‘loyal’ to the
causes they support

23. Percentage of offline donors
who would urge others to
support the same cause: 34%
59%
Percentage of online donors
who would urge others to
support the same cause:

24. Total giving through CanadaHelps,
to date:
$100,000,000 and counting
60%
average annual growth of
online giving in $ through
CanadaHelps since 2004

25. Credits & Sources
CanadaHelps
Network for Good, October 2009
Blackbaud Index of National Fundraising Performance, April 2009
ForeSee Results - Nonprofit Website Survey, Spring 2009
Chronicle of Philanthropy, May 2009
DonorTrends, 2005
Sage Nonprofit Solutions, Social Media Survey, 2009
"The State of Online Fundraising", Blackbaud, September 2009

27. Fundraising 1.0
Prospects
Fundraising & Revenue Programs
Major & Direct Response/ Services &
Events Online
Planned Gifts Annual Members
Telephone
E-mail?
Mail
In-Person

28. Fundraising 2.0
Prospects
Fundraising & Revenue Programs
Major & Direct Response/ Services &
Events
Planned Gifts Annual Members
Online
Telephone
Mail
In-Person

29. PILLAR 1.0 OF INTERNET
FUNDRAISING

30. Don’t
forget
to ask.

31. Where’s your
button?

32. Put your Donate
Now button
everywhere.
Always be
asking.

33. The Donate Now button
• More pervasive than a
magazine subscription
card
• Less annoying – never
ends up in your lap

34. Donors love monthly
giving, especially
online

35. Go where your donors are

36. PILLAR 2.0 OF INTERNET
FUNDRAISING

37. Get data,
make
mistakes

42. If you’ve ever
done off-line
printing, you
can do online
too…

43. • Don’t be good at
technology.

44. PILLAR 3.0 OF INTERNET
FUNDRAISING

45. Steal from
Goliath

46. “You are only as good as the
obscurity of your sources”
- Richard Serra, American minimalist sculptor

49. Environmental &
International
Development
organizations tend
to be the earliest
adopters and
integrators of online
tools and are strong
online fundraisers

50. PILLAR 4.0 OF INTERNET
FUNDRAISING

51. Build a
Campaign

52. Be a good
fundraiser.
Be a better
marketer.

56. Tell them a compelling story.
What’s your story?

66. PILLAR 5.0 OF INTERNET
FUNDRAISING

67. Let go

70. Keep your messaging
strong and consistent.

73. ABOUT MYCHARITYCONNECTS

74. A low-cost (often free!), accessible
educational program of CanadaHelps
www.mycharityconnects.org
Free online resource centre Next Webinar
• Information about technology
Top Ten Social Media Mistakes
• Video demonstrations to Avoid
• More webinars
DECEMBER 2
• Past webinar recordings 2PM – 3PM
• Learning opportunities (Eastern Time)
• Events

77. Thank you for attending!
Slides available at:
www.tinyurl.com/5pillarsbc
Check out www.mycharityconnects.org for resources!
Thanks to:

78. Five Pillars of Internet
Fundraising
November, 2009