How to Build Relationship and Achieve Fundraising Success in a Web 2.0 WorldCAMT
Establishing your organization’s brand and presence on the Web, with opportunities for potential donors to learn, blog, question and connect, leads to community-building and, ultimately, long-term giving. Join Jono Smith, director of marketing at Network for Good, to learn how to build affinity for your organization and use your Web presence to turn Web visitors into Web donors.
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that’s based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
Building Participation through Social NetworkingNetwork for Good
Your intern won’t stop telling you that your organization needs to get online. “Make a MySpace page! Create a Flickr account!” Or maybe you have started social networking, but can’t help thinking “Why am I here? What do I do now? Is this helping my organization?” Welcome to the new communications landscape and the realities of building participation – from donors to clients to advocates – in the connected age. This session will explore social networking tools (including MySpace, Facebook, blogs and YouTube) that both enhance traditional forms of connection and information exchange, and create relationship-building opportunities that feel entirely new. Attendees can expect to leave this session armed with practical strategies and tactics about how to start using social networking tools to engage in a personal relationship with users by providing something of value.
ePhilanthropy - Innovative Ways To Raise Funds OnlineJoe Solomon
A brief introduction to ePhilanthropy. Discusses the potential of widgets for fundraising, in particular the "causes" application on Facebook. With further resources.
How to Build Relationship and Achieve Fundraising Success in a Web 2.0 WorldCAMT
Establishing your organization’s brand and presence on the Web, with opportunities for potential donors to learn, blog, question and connect, leads to community-building and, ultimately, long-term giving. Join Jono Smith, director of marketing at Network for Good, to learn how to build affinity for your organization and use your Web presence to turn Web visitors into Web donors.
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that’s based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
Building Participation through Social NetworkingNetwork for Good
Your intern won’t stop telling you that your organization needs to get online. “Make a MySpace page! Create a Flickr account!” Or maybe you have started social networking, but can’t help thinking “Why am I here? What do I do now? Is this helping my organization?” Welcome to the new communications landscape and the realities of building participation – from donors to clients to advocates – in the connected age. This session will explore social networking tools (including MySpace, Facebook, blogs and YouTube) that both enhance traditional forms of connection and information exchange, and create relationship-building opportunities that feel entirely new. Attendees can expect to leave this session armed with practical strategies and tactics about how to start using social networking tools to engage in a personal relationship with users by providing something of value.
ePhilanthropy - Innovative Ways To Raise Funds OnlineJoe Solomon
A brief introduction to ePhilanthropy. Discusses the potential of widgets for fundraising, in particular the "causes" application on Facebook. With further resources.
In less than 20 years the Internet has evolved from an academic exercise of interconnected computers, to communication systems that redefine corporate communication. From a few thousand static web pages, to always-on on-demand multimedia news and entertainment channels. From providing simple discussion forums and chat rooms to a hugely popular web of experiences for real-time social interaction. So what comes next? Social media will infiltrate and enhance all of our personal and commercial, private and public endeavors faster than you think.
I don't usually do bullet points, but made an exception here as we only had 40 minutes or so & I wanted to share so that people could view at their leisure.
#BeGoodBeSocial - Edinburgh - 27 October 2010
Will you believe me if I say that air can be mystical? That it can capture your imagination, evoking centuries past while awakening your senses to the present? When you come you will be pleasantly surprised!!! Have you ever meet legends? Here, you have chance to meet legends such as the landing of Noah’s Ark on Mount Ararat and Marco Polo’s voyages along the Silk Roads! If you are ready to see unseen, lose the sence of time and become a part of eternity, come, do not doubt!!!
In less than 20 years the Internet has evolved from an academic exercise of interconnected computers, to communication systems that redefine corporate communication. From a few thousand static web pages, to always-on on-demand multimedia news and entertainment channels. From providing simple discussion forums and chat rooms to a hugely popular web of experiences for real-time social interaction. So what comes next? Social media will infiltrate and enhance all of our personal and commercial, private and public endeavors faster than you think.
I don't usually do bullet points, but made an exception here as we only had 40 minutes or so & I wanted to share so that people could view at their leisure.
#BeGoodBeSocial - Edinburgh - 27 October 2010
Will you believe me if I say that air can be mystical? That it can capture your imagination, evoking centuries past while awakening your senses to the present? When you come you will be pleasantly surprised!!! Have you ever meet legends? Here, you have chance to meet legends such as the landing of Noah’s Ark on Mount Ararat and Marco Polo’s voyages along the Silk Roads! If you are ready to see unseen, lose the sence of time and become a part of eternity, come, do not doubt!!!
An Ebook produced by CFI social media watchers, which includes social media cases,hot topics,news states,technologys...etc.
We will be very glad if you download or share it.
Social Media for Nonprofits: What the CSuite Should KnowBryann Alexandros
Nonprofit leaders of the round table: before engaging on social media, plan smarter and strategically first. Myths and blasphemies, as well as sacred realizations before considering social media in your campaigns.
Social Media for Social Change: The Community Summit 2014, Keenan WellarLiveWorkPlay
The Community Summit
June 18, Wenatchee, Washington
Keenan Wellar
LiveWorkPlay.ca (Ottawa, Canada)
Social Media for Social Change
Can agencies supporting inclusion for people with intellectual disabilities magnify their message and impact by contributing to and learning from engagement in social media networks?
As people with intellectual disabilities continue on their journey toward full inclusion in their communities, agencies must adapt their communications strategies to appeal and engage a wider audience.
LiveWorkPlay, one of the smallest (by budget) agencies in an urban community of 1,000,000 has utilized social media as a critical component in a broader communications strategy.
See3 CEO Michael Hoffman gave this talk to the 2013 International Fundraising Conference in the Netherlands. Watch to find out why what you thought you knew about social media fundraising should go right out the window.
Slides from the Social Media Workshop delivered on behalf of Thornbury Volunteer Centre for community groups in South Gloucestershire on 12th September 2013.
Social Media Branding 2.0 presentation created by Grace Rodriguez (President, AYN Brand) for Diverseworks Creative Capital DW2 "Public Relations and Marketing Workshop" held at Spacetaker in Houston, TX (January 2009)
How We All Became Elvis: A Note On Online Personal BrandingBen Grossman
Sure you don't have the singing voice or the hips, but you can be Elvis in your own rite. This presentation outlines why personal online branding is more important than ever, gives some starting points for beginners, and some rules for use of social media--all compiled to help you create your online personal brand. For more about Ben Grossman or to request a copy of the presentation, visit http://www.ben-grossman.com
If you didn’t raise a million dollars through Twitter or Facebook in 2010, you’re not alone. Unlike the wide-eyed success stories reported by mainstream media, many charities struggle to raise significant revenue from social media channels.
In this workshop, we’ll take a “no bull” approach to examining the use of social media & mobile giving in integrated digital campaigns. We’ll learn from successes but even more from failures, looking at the latest case studies from projects that are experimenting in this space.
Let’s get real – social media is only one complementary channel for your online programs. Do you know how to really leverage your resources, staff knowledge and most importantly – fundraising strategies – to get the benefits of the real-time web? If you feel chasing after “awareness” is not enough, join this session for a grounded guide to social media fundraising, by a fundraiser, for fundraisers.
Takeaways:
- The characteristics of successful fundraisers involving social media
- The digital literacy skills necessary to make wise choices about investment in social media
- An introduction to the latest tools charities are experimenting with this to raise money this year
Getting Your Board on Board – Feeling anxious about telling your Board you need a Twitter strategy? Is your Board skeptical of the value and return on investment social media can provide? Or, do they have unrealistic expectations that you’re going to sign up on Facebook today and raise $1 million tomorrow? Either way, get the information you need to manage your Board’s expectations around social media. Find out the best ways to present the value and tangible benefits of social media to get your Board on-side.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
EVERYONE at ADMSP is a volunteer. Imagine that! Although we have broken new ground with the efforts of this venture there are still many milestones that need to be accomplished before our grand opening in December of 2012.
So if you want to join this great group come on board! We are actually a lot of fun.
You can get started by viewing and downloading our volunteer application here.
WELCOME TO ALTOS DEL MAR SCULPTURE PARK (ADMSP)!
If your senses ignite at the sight of an interesting piece of art and your spirit craves a place to be one with the breeze, the ocean and the trees, soon your utopia will arrive. A place where harmony rules and butterflies live. Step within a realm where contradictions thrive, a place that is both soothing and exciting, beautiful and jarring, still and flowing, moving and stationary, evolutionary and timeless, organic and mechanic.
We are building the first sculpture park of its kind in the world as it will feature:
FREE changing exhibitions of sculpture from established artists from the 19th, 20th, and 21st centuries.
FREE community art classes, fitness and entertainment.
365 days per year in the North Beach section of Miami Beach, Florida.
ADMSP will transform North Beach into a community, cultural, tourism and travel destination elevating the quality of life and economy for all.
We are building a place that although at first glance is a sculpture park, upon further inspection it reveals itself as an important community installation with cultural, social and economic implications that extend well beyond the sculptures and the traditional museum audiences- for EVERYONE!
These are ADMSP's latest preliminary and landscape plans that were presented and approved by the Miami Beach Historic Preservation Board ("HPB") on August 10th, 2010.
For more info visit us at:
www.altosdelmarsculpturepark.com
Join us at:
www.admsp.org
This is our presentation about ADMSP being a landscaped gallery space.
Stay tuned, more to come!
To learn about our community project, join us at www.admsp.org
Visit us at: www.altosdelmarsculpturepark.com and www.linkingpublic.org
This is our Social Impact Assessment. We prepared this impact assessment for our prospective donors as they ultimately care about the social impact that this project could have in the community and whether it is positive and whether it outweighs the negative impacts that such a project could also have on the community.
We are happy to say that the impact the ADMSP project will have will be positive and outweigh any negative impacts.
Stay tuned, more to come!
To learn about our community project, join us at www.admsp.org
This tutorial was prepared for our Social Media Creations Specialist, Isabel Betancourt, who was handling our social media account at Flickr.
Check it out at:
http://www.flickr.com/photos/admsp/
To learn about our community project, join us at www.admsp.org
Visit us at: www.altosdelmarsculpturepark.com amd www.linkingpublic.org
This presentation was made as part of our communications strategy utilizing social media and traditional media.
To learn about our community project, join us at www.admsp.org
Visit us at: www.altosdelmarsculpturepark.com and at www.linkingpublic.org
This tutorial was prepared for our Social Media Measurement Specialist, Yaritza Velez who was then replaced by Rinita Sen, who is handling our social media measurement. She is doing great!
You can find Rinita at:
www.linkingpublic.org
To learn about our community project, join us at www.admsp.org
Visit us at: www.altosdelmarsculpturepark.com
This tutorial was prepared for our Social Media Connections Specialist, Cristina Horta, who was then handling Second Life as part of our "connect" accounts. Rinita Sen will build our ADMSP at Second Life very soon. Stay tuned!
You can find Rinita at:
www.linkingpublic.org
To learn about our community project, join us at www.admsp.org
Visit us at: www.altosdelmarsculpturepark.com
This tutorial was prepared for our Social Media Measurement Specialist, Yaritza Velez who was then replaced by Rinita Sen, who is handling our social media measurement. She is doing great!
You can find Rinita at:
www.linkingpublic.org
To learn about our community project, join us at www.admsp.org
Visit us at: www.altosdelmarsculpturepark.com
This tutorial was prepared for our Social Media Specialists at ADMSP/Linking Public, Inc.
You can find them at:
www.linkingpublic.org
To learn about our community project, join us at www.admsp.org
Visit us at: www.altosdelmarsculpturepark.com
WELCOME TO ALTOS DEL MAR SCULPTURE PARK (ADMSP)!
If your senses ignite at the sight of an interesting piece of art and your spirit craves a place to be one with the breeze, the ocean and the trees, soon your utopia will arrive. A place where harmony rules and butterflies live. Step within a realm where contradictions thrive, a place that is both soothing and exciting, beautiful and jarring, still and flowing, moving and stationary, evolutionary and timeless, organic and mechanic.
We are building the first sculpture park of its kind in the world as it will feature:
FREE changing exhibitions of sculpture from established artists from the 19th, 20th, and 21st centuries.
FREE community art classes, fitness and entertainment.
FREE social services to the under-served community through financial support to other local charities that provide social services.
365 days per year in the North Beach section of Miami Beach, Florida.
ADMSP will transform North Beach into a community, cultural, tourism and travel destination elevating the quality of life and economy for all.
We are building a place that although at first glance is a sculpture park, upon further inspection it reveals itself as an important community installation with cultural, social and economic implications that extend well beyond the sculptures and the traditional museum audiences- for EVERYONE!
2. 1.What is social media and what does it have to do with a
non-profit like ADMSP?
2.Isn’t it only for those targeting Generation Y?
3.What goals should ADMSP be pursuing with social
media?
4.How do we decide what tools to use?
5.How do we most effectively utilize social media tools?
- Case 1. Brooklyn Museum
- Case 2. Homeless Nation
- Case 3. Austin Tweet-Up Blood Drive
6.What metrics should we use to measure the outcome?
3. What is social media and what does it have to do with a non-profit like ADMSP?
The model for 100 years has been pre3y simple: Target wealthy people or founda:ons or corpora:ons,
interrupt them with unan:cipated, impersonal, irrelevant messages they don't want to get, delivered over
and over and over again un:l they give you money or help...That model worked really well for a long
:me...It's important to understand there's nothing wrong with this, because the ends do jus:fy the
means. The problem is that that's not working so well any more.¹
‐ Seth Godin
At its most basic sense, social media is a shi1 in
how people discover, read and share news,
informa7on and content. ²
Examples of social media tools are blogs, social
networking sites (Facebook, Myspace, Ning),
video sharing websites (YouTube), podcasts,
bookmarking sites (de.licio.us), etc.
4. Isn’t it only for those targeting Generation Y?
Don’t think that social media will come in handy for dealing only with Genera:on Y and younger‐minded
supporters.
Have you ever heard of the “Wired Wealthy”? This is a new classifica:on of donors that emerged aPer a
study of online habits of the high dollar donors done by Convio.
hy”:
The “Wired Wealt
• mean age is 51 The survey, conducted by Convio with more than
a year
• donate $11,000 3 , 0 0 0 d o n o r s f r o m 2 3 m a j o r n o n p r o fi t
is $4,500
• median giP size organiza:ons, defined that 51% of the donors
an $100k,
• 57% make more th prefer online giving, but feel nonprofit websites
0k per year
27% above $20 lack inspira7on, connec7on, and opportunity for
be
• 52% use YouTu ebook
deeper engagement. ³
• 23% use MySpace/Fac
ATTENTION!!! While we definitely want to engage
• 12% use Flickr with “wired wealthy,” no ma3er who our non‐
Wealthy (March 200
8)
Convio, the Wired
profit's major donors are now, we should start
building the rela:onship with the next genera:on
of donors today. Think beyond dona:ons, though!
(see next page)
5. What goals should ADMSP be pursuing with social media?
ADMSP defines the objec7ves it is going to pursue as follows:
1. Build awareness: tell people what ADMSP is about,
what it does, and why it is important.
2. Be accessible: allow our fans to find us where they are.
3. Gather informa7on: listen to what people say about ADMSP.
4. Search for talent: network to bring the best of the best into ADMSP.
5. Collaborate: engage in conversa:on with other non‐profits, share
experiences and give each other valuable advice.
6. Raise dona7ons: We won’t raise lots of money because it’s first about
building rela:onships!
14. TURN THE GOALS INTO OBJECTIVES THAT ARE MEASURABLE?
THE THREE “O’S”...
• Output: Physical products
– Blog post, news release, e-mail, etc.
• Outtake: What a target audience takes away
– Messages, perceptions, understandings
• Outcome: Quantifiable changes in attitudes,
behaviors, or opinions
– change in the number of downloads, requests,
responses
15. TURN THE GOALS INTO OBJECTIVES THAT ARE MEASURABLE?
THE THREE “O’S”...
• Output: Physical products
– Blog post, news release, e-mail, etc.
• Outtake: What a target audience takes
away
– Messages, perceptions, understandings
• Outcome: Quantifiable changes in
attitudes, behaviors, or opinions
– change in the number of downloads,
requests, responses
16. Writing measurable objectives
To be measurable, objectives MUST include:
1. A specific desire, communication or
behavioral effect;
2. A designated target audience among
whom the effect is to be achieved;
3. The expected level of attainment; and
4. The timeframe in which those attainments
are to occur.
17. Measurable
Objectives
• Output: To create a Facebook fan page and have 15% of
online public join within 6 months.
• Outtake: To increase positive mentions that include key
message in key industry blogs by 15% within six months.
• Outcome: To increase number of people that are aware of
ADMSP sales by 20% within 3 months.
18. Strategy
• What is the approach
to achieving objectives
and reaching the
goal?
• Example: Establish a
Facebook Fan Page to keep
target audiences connected.
THE OUTPUT IS THE
STRATEGY!
19. Tactics
• What activities will be
conducted to carryout
specific objectives?
• What tools will be used?
– Set up the Facebook fan page
– Invite target audience via an e-
mail
– Invite by creating a Facebook
application
– Invite by creating a Facebook Ad
THE ACTIVITIES TURN INTO THE
OUTTAKE!
20. Measurable Plan
• Goal: To increase awareness by 1MM
• Outcome Objective: To increase “eyeballs” by
20% within 3 months
• Strategy 1: Use Facebook to
engage eyeballs
– Tactic 1: Create a Facebook Fan Page
– Tactic 2: Create Facebook App, Ads
• Strategy 2: Use Twitter to engage
blog readers to take our poll at Blogger by
mentioning a limited time iTunes gift certificate.
– Tactic 1: Conversational Tweets mentioning a
“surprise” followed up by
– Tactic 2: Tweets with gift certificate mention
– Measurement: An increase of eyeballs of
25% within 3 months
(Objective not met)
29. How do we decide what tools to use?
Our objec7ves define our tools:
1. Build awareness and Be more accessible: create profiles on Facebook, MySpace,
LinkedIn, start a blog or join in the conversa:on on Twi3er and twit about our cause.
3. Gather informa7on: run a search on technora:.com or feedster.com to determine which
bloggers are talking about us and our area. For search within Twi3er, use search.twi3er.com
4. Search for talent: create profile on LinkedIn
5. Collaborate: Use Wiki Pages. Follow experts in our field on Twi3er to stay current and share
what you know.
6. Raise dona7ons: set up dona:on pages and collect dona:ons use ChipIn, Fundable,
Squidoo, Firstgiving or Facebook Causes.
30. How do I most effectively utilize social media tools?
Case 1. Brooklyn Museum
The Brooklyn Museum is making good use of a variety of social
media channels. They take communica:ng with their customers
and prospec:ve customers seriously. And they devote the :me,
energy and resources to making this happen.
The Museum has gone far beyond simply managing a Facebook
profile, now it boasts of a new kind of paid membership called “1smans.”
1smans offers crea:ve perks such as a private Twi3er Art Feed
maintained by a revolving group of ar:sts and invita:ons to ooeat
1smans events, like a talk by conservator Lisa Bruno on
animal mummies. Learn more here
There are plenty of free things you can do as well. For example, show the
Museum through your eyes by adding your photos to the Brooklyn Museum
Group on Flickr. If you want, the Museum will broadcast your video on their
website , you might even win a prize. Follow them on Twi3er, read their
blog.
The Brooklyn Museum isn't only connec:ng with yet another social channel,
it's also connec7ng the online social experience with
the real world. Bring your camera. Take your pictures. Post them
along with those of other visitors.⁴
The Museum is everywhere, yet it is always part of the conversa7on
and never an interrup7on.
31. How do we most effectively utilize social media tools?
Case 2. Homeless Na7on
Montreal‐based nonprofit Homeless Na:on uses social media to create
dialogue between Canada's homeless and mainstream society to counter
isola:on and marginaliza:on.
www.homelessna:on.org is an online home for those who have none, here
they can share their experiences, learn about others, look for lost friends. The
site provides e‐mail, blogs, forums and hos:ng for YouTube‐style streaming
video and audio.
Through their outreach, Homeless Na:on makes digital tools accessible for
learning, media and communica:on.
“Reading the blogs, sharing stories, being kept up to date on what’s going on
poli:cally........there are so many wonderful and invaluable things this site
provides,” – Stephanie, member.
“The hallmark of a true web community is when the par7cipants define the
culture beyond the organizers. Reading the hearmelt and respecmul interac:on
between par:cipants in the blogs and comments, you can see that this is truly a
collabora:on between the builders and par:cipants.” ⁵
32. How do we most effectively utilize social media tools?
Case 3. Aus7n TweetUp Blood Drive
In less than one week and before a major na:onal
holiday, members of the Social Media Club, 501 Tech Club,
David J. Neff and Michelle Greer called upon the Aus:n
tech community to help save lives by dona:ng blood.
Taking the conversa:on online, the groups spread the
word via blogs and Facebook. In addi:on, Twi3er became
the communica:on tool of choice. Community members
"re‐tweeted" details of the event mimicking a modern‐
day phone tree. Conversa:ons were then tracked using
the hashtag #atbd.
“It was really neat to combine two things I
The efforts resulted in over 45 blood donors; doubling the really wanted to do – give blood and meet
center's traffic on an average day. Of the 45, several were folks that I’m communica:ng with online,” –
self‐admi3ed first :me donors who felt compelled to Joyce, blood donor.
par:cipate in the cause aPer seeing it on Twi3er.⁶
The key is providing value and
Watch a video made by David Neff here being relevant!
37. Measurement Best Practices
• Benchmarking
• Objectives
• Return on
Expenditures
• Return on
Investment BORR-ing...but
necessary!
38. Where did we start?
Benchmarking
Had 1,000 Facebook Friends and
added a Fan Page with 0
Where did we end?
Have 3,000 Friends who are also Fans
How much reach does a typical Facebook user have? Reach will be a function of
the number of active Facebook friends. 150 is Dunbar’s Reach Number: a
measure employed by marketers that describes the maximum number of people
an individual can maintain stable social relationships. Therefore, if our 3,000
Friends and Fans update their status feeds x 150 of their friends = generates
450,000 eyeballs.
39. Objectives
• Goal: To increase awareness by 1MM
• Outcome Objective: To increase “eyeballs” by
20% within 3 months
• Strategy 1: Use Facebook to
engage eyeballs
– Tactic 1: Create a Facebook Fan Page
– Tactic 2: Create Facebook App, Ads
• Strategy 2: Use Twitter to engage
blog readers to take our poll at Blogger by
mentioning a limited time iTunes gift certificate.
– Tactic 1: Conversational Tweets mentioning a
“surprise” followed up by
– Tactic 2: Tweets with gift certificate mention
– Measurement: An increase of eyeballs of
25% within 3 months
(Objective not met)
41. ROI – Plan #2
tu res
di
p en
Ex
Eyeballs 25,000 - $1,000
ROI = 249%
$1,000
Gain from Investment – Cost of Investment
Cost of Investment
And is always expressed in a percentage!
42. What metrics should I use to measure the outcome?
In order to measure the results of our social media involvement, we need to use both qualita:ve and quan:ta:ve
benchmarks. Our objec:ves help determine which metrics are best in each case.
Qualita7ve: Quan7ta7ve:
If our objec:ve was to raise awareness, ask: Measure from benchmarks:
‐ Are we currently part of conversa:ons about the cause?
Number of Facebook fans, Twi3er followers, Digg links,
If our objec:ve was to collaborate with other nonprofits Delicious bookmarks, referrals from social media sites, plus
and experts in the field, ask: exis:ng website traffic, search engine rankings,...
‐ Did we learn anything of value?
Compare metrics before and aPer....
To measure general success, ask:
‐ Were we able to build be3er rela:onships with donors,
volunteers, etc.?
43. Measurement is a puzzle:
1. What do you use to measure; and
2. How do you organize it?